Sinopsis
Brian Pasch covers online marketing topics that can help business owners maximize their marketing investments.
Episodios
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Accelerate Used Car Aqusition From Consumers using AXLE
23/10/2023 Duración: 37minAXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.
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New Tools For Building Trust and Transparency For Used Car Sales
13/10/2023 Duración: 25minDealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers
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2024 Media Buying Strategies For Car Dealers
10/10/2023 Duración: 40minJoin me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age
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CarNow is Fully Charged To Meet The Needs of Dealers
05/10/2023 Duración: 33minJoin me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue
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Consumers Need Accurate Online Payments to Transact
29/09/2023 Duración: 28minJoin me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.
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fullthrottle.ai Makes First Party Data Management and Activation a Breeze
27/09/2023 Duración: 32minJoin me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.
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Digital Deal Transforms Shoppers into Buyers Increasing ROAS
30/06/2023 Duración: 26minJoin me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com.
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AI Will Fill the Gaps in Dealership Sales and Service Processes
08/06/2023 Duración: 31minJoin me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness.
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Re-Prioritize: Technical SEO Must Come Before Content Investments
19/05/2023 Duración: 25minJoin me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see.
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Connected Retail Platforms Deliver A Better Customer Experience for Dealer Groups
17/05/2023 Duración: 26minJoin me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this!
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Transforming Call Data into Actionable Insights Which Generates New Revenue Streams
05/05/2023 Duración: 29minJoin me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year!
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TransUnion Is Powering CDPs To Create Bespoke Customer Experiences
03/05/2023 Duración: 35minJoin me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network.
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What Does a Modern Retailing Experience Look Like?
01/05/2023 Duración: 39minJoin me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues. Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail
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Turning Data into Dollars: Business Intelligence Tools Deliver New Revenue Streams
28/04/2023 Duración: 27minJoin me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.
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Fullpath Expands Their Technology To Create Better Customer Experiences
26/04/2023 Duración: 29minJoin me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?
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The Best is Yet to Come
24/04/2023 Duración: 39minJoin me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright!
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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
21/04/2023 Duración: 35minJoin me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process.
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Dealers Should Lead With a Credit First Sales Strategy
19/04/2023 Duración: 31minJoin me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.
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Offerlogix Partnerships Expand Touchpoints To Deliver The Ultimate Customer Experience
17/04/2023 Duración: 28minJoin me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth.