Paschon Podcast With Brian Pasch

Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.

Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation

Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?

Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).

Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.

Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.

Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).

Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.

Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place. 

Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)

Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.

Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.

Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.

Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.

Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.

Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).

Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.

Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.

Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.