Conquer Local With George Leith

The hardest working man in digital gives us his take on aligning a businesses mission to a clients mission. The Conquer Local podcast is traveling to Malibu this week - we pick the brain of Jamie Cohen. Jamie serves as the VP of Local Digital for Salem Media Group and is the catalyst to the launch of their digital agency and go-to market model, Salem Surround. He explains how they reintroduce what they have been doing for clients by positioning it in a different way. Jamie tackles the commission shift from radio to digital and the go-to market philosophy by focusing on prospecting and selling. Salem Media Group is a publicly traded media company with direct ownership of more than 115 radio stations, 100's of websites and 1000's of apps. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

The logical thing is when everyone in an organization supports sales—everyone wins, right? The challenges may surprise you. Special guest all the way from Czech Republic, CEO of Mediatel, Luboš Čipera! Mediatel transitioned from the traditional directory print side to a digital organization in a quick and efficient way. Luboš gives us the dirty details on what it really takes to transition a company successfully under the ever changing landscape of sales and marketing. He shares how he increased revenue by 12% year over year by focusing on profitability. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Winter is coming to the marketing landscape, and change is inevitable. So, what will tomorrow hold? This episode is a special one as we reflect on the first full year of the Conquer Local podcast. We bring back the big guy, CEO of Vendasta, Brendan King. We address everything from why we branded the show "Conquer Local," to our formula for giving agencies and enterprises the tools they need to turn themselves into recurring revenue machines. We also discuss the DIY and DIWM models and why it's beneficial to get your clients engaged in the process of digital marketing. And lastly, we explain why SMBs demand more performance from digital marketing compared to more traditional ways of marketing channels. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Equip your clients for battle against the Amazons of the world with the new digital marketing stack. Our very own Brendan King, CEO of Vendasta, is passionate about local businesses and ensuring they have the tools to succeed. In this week's episode Brendan shares his knowledge on how to equip the local sales teams with the new marketing stack and provides insight on how to compete with the top dogs like Walmart and Starbucks. Brendan explains how local businesses have an advantage by giving a different kind of experience, a personal experience. With a well-rounded digital marketing stack from an agency it allows local business to do what they do best, focus on their customers and develop relationships. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Increase your client retention rate by 50%+. Discover data proven results and tips to help eliminate churn. Jackie Cook, Chief Strategy Officer at Vendasta, gives us the low-down on customer retention. In this week’s episode she shares the results from her comprehensive study on churn; where her team analyzed agency data to give us the details on how to retain customers and help them grow. She provides some great tips and insights, and also answers the all-important sales question: When do I check in to see how my clients are doing? Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Websites, we need them, we love them, we got to have them - but what happens when a small business is hesitant to adopt new website tactics? Jillian Als, Head of Marketing & Communication at Mono Solutions, joins us on this weeks discussion on how small businesses can reap the benefits of keeping an up-to-date website. Jillian is a digital native and she spends a lot of her time thinking about improving the lives of small businesses. Tune in as Jillian shares her wisdom. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

For years, Facebook has been THE platform for social media marketing, but this reign might be coming to an end. Dennis Yu, Chief Technology Officer at BlitzMetrics joins us this week to share his take on the complex world of social media marketing. Tune in to discover the keys to positioning social media solutions, unlocking the small business advantage, capitalizing on the new market of social media platforms, and driving authenticity through it all. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work for you and your organization while also mitigating many of the complex legal challenges. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how can data be leveraged for sales and marketing professionals? Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage joins us this week on the podcast to share some of his greatest learnings across a data driven career. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed in their markets. Todd Collins, COO of Platinum Reputations, was one of the pioneers in the reputation space. In this edition, he shares horror stories from clients who were ravaged with negative reviews, the difference between reputation monitoring and reputation management, and the elevator pitch you need to properly position reputation for the prospects that need the solutions most (but might not know it). Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Email is so 2006. Or is it...? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world. This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the value of generating brand awareness, the importance of falling in love with the customer's challenges, the connection between email and best-in-class marketing, as well as his handcrafted pitch for email solutions. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is demand gen more than just a buzzword?  Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy. This week, we are joined by Vendasta's very own marketing mastermind, and VP of Demand Generation: Devon Hennig. Devon shares his insights on demand and sales alignment, the importance of quick wins, and the keys to building an ROI fueled marketing machine. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

SEO permeates every facet of the modern business. Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road? All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve. This is the first edition of the New Marketing Stack Series, stay tuned for more great content! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

"It's hard to outsell churn." — Jeff Folckemer Well, our friend Jeff couldn't be more correct, or t-shirt worthy with a statement like that. Jeff comes from a background in the startup and digital media transformation spaces, and joins us on the podcast to share some of his greatest trials and tribulations over his years in the industry. Among other things, Jeff was responsible for growing a digital team to revenues in the ballpark of 350 million dollars, so you better get out your pen and paper because this is going to be a good one. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

"How do we do more with less, but with more to sell?" Derron Steenbergen, President of the Swagger Institute poses the question that plagues modern salespeople who face growing targets and growing product offerings. It's all about the needs of the client. Discover key insights into how the Swagger Institute is helping salespeople of all experience levels master their craft. And listen in to learn the 6 most important words in sales... All of that and more on this week's edition of the Conquer Local podcast! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Why do salespeople and product teams often clash? It comes down to communication. The world has gone digital and the only way to stay ahead is by ensuring that information is shared across the entire value network. This week, learn how Bart van der Heijden, Director of Strategy & Innovation at FCR Media Belgium, has deployed innovative tactics to align business units and reduce client churn at his organization. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is there a future that doesn't require salespeople? Charles Laughlin, producer and host of the Above the Cloud Podcast at the Local Search Association, joins us to discuss the implications of tech adoption around the globe. Charles also delivers his insights into what the future might look like for salespeople.  Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Live from Croatia, join George for the final episode of the Master Sales Series. As a send-off, George leaves listeners with 4 key takeaways that salespeople need to internalize if they truly want to conquer in the modern sales landscape. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

You just had the best month of your career, but what often happens next isn't pretty... George calls it a "sales success hangover". It describes the phenomenon where salespeople will have a record setting run, then crash immediately after... Learn why this happens and how to remedy this dangerous hangover, here, on the Master Sales Series. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij