Sinopsis
Welcome to the Conquer Local podcast, hosted by Chief Revenue Officer at Vendasta and international sales educator George Leith. On this podcast, you'll get insider content geared specifically toward helping you better serve local businesses, from interviews with industry experts and stories from the SMB trenches to fireside chats and data-backed case studies hot off the press, as well as exciting new ideas to improve your digital revenue dramatically. Subscribe now to start conquering.
Episodios
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640: Boosting Consultancy Success: Strategies for Navigating Today's Business Dynamics | Chris Knudsen
25/10/2023 Duración: 27minReady to uncover the secrets of thriving in the dynamic world of entrepreneurship?Join us in welcoming Chris Knudsen to the Conquer Local Podcast. As a published author, university instructor, inventor, and consultant, Chris brings a wealth of experience, currently serving as an independent fractional CMO and CEO at StoicYeti, an advertising agency with a direct-to-consumer focus.With a successful tenure as the former CMO of Purple Mattress and experience in founding and selling businesses, including 3DplusMe, a venture-funded consumer 3D printing and scanning company, Chris is also the author of the book "Trust Me, I'm a Consultant."His primary consulting focus is to help businesses and ideas thrive in an ever-evolving technological landscape. Tune in to learn from Chris's remarkable journey and gain insights into his experiences that have influenced the worlds of business and technology!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,00
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639: Key Steps and Strategies to Prepare Your Agency for Sale | Richard Parker
18/10/2023 Duración: 25minToday, we have industry expert Richard Parker joining us to chat about Mergers and Acquisitions. With over three decades of experience, Richard has been turning business aspirations into reality, leaving a significant global impact through his renowned program, 'How To Buy A Good Business At A Great Price.' This transformative program has made its mark in 80 countries, selling over 100,000 copies and empowering countless aspiring business owners.Richard is not only a program creator but also a hands-on business acquirer. He's been at the helm of 13 acquisitions, ranging from $50,000 to over $200 million. In addition to his hands-on experience, he has played advisory roles in transactions surpassing $2 billion. Richard's insights and know-how have earned him recognition in top-tier publications like Forbes and The New York Times. He's even authored more than 300 articles, showcasing his authority in the field.Join us as we dive deep into the world of mergers and acquisitions. Get ready for
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638: Achieving Agency Success with Direct Mail | Brian Davidson
11/10/2023 Duración: 25minJoin us as we explore the power of direct mail in the digital age with our guest, Brian Davidson. With over two decades of marketing experience, Brian's expertise spans both traditional and digital realms. He excels in creating comprehensive marketing strategies that boost sales and customer loyalty, benefiting clients from national banks to local restaurants.Behind Brian's remarkable success is a deeply personal motivation. Witnessing a friend's failure due to poor marketing inspired Brian to establish Light Switch Media, a visionary agency focused on empowering business owners with time-saving solutions to foster genuine, impactful relationships, growth, and success.Brian's mission is to bridge the gap between Main Street businesses and corporate marketing agencies, fostering authentic one-on-one relationships. Whether you're a local gem or an aspiring entrepreneur, listen in to learn how Brian Davidson and Light Switch Media are propelling businesses to new heights! Giveaway: Download t
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637: Unlocking the Secrets of Brand Positioning for Business Growth | Master Training Series
04/10/2023 Duración: 10minEver wondered how to unlock the secrets of brand positioning for business growth?Join Jeff Tomlin in the latest Conquer Local Podcast Master Training Series on branding. Learn more about uncovering the mysteries of effective branding as Jeff answers your questions about brand positioning, shares insights into Twitter's innovative brand X, and reveals common branding mistakes to avoid.Don't miss this opportunity to gain valuable branding knowledge and strategies that will help you connect with your audience and elevate your brand. Tune in and let Jeff lead you on a journey to brand success.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.
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636: Mastering the Art of Public Speaking | Brenden Kumarasamy
27/09/2023 Duración: 30minIn this episode of the Conquer Local Podcast, we are thrilled to introduce Brenden Kumarasamy, the visionary founder of MasterTalk. With a remarkable passion for empowering individuals through effective communication, Brenden's journey began when he started coaching public speaking at just 19 years old. Recognizing the lack of accessible resources for those unable to afford coaching, he embarked on a mission to bridge this gap.Brenden's dedication led him to create MasterTalk, a transformative YouTube channel providing free, practical communication guidance. His goal is to ensure that everyone, regardless of age or background, becomes an exceptional communicator. Brenden firmly believes that the next visionary can emerge with the right communication skills.Join us as we explore Brenden Kumarasamy's inspiring journey, his vision for a more communicative world, and the profound impact he's making through MasterTalk. Discover his commitment to democratizing communication skills and empowering ind
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635: Streamlining Business Operations with Virtual Personnel | Barry Coziahr
20/09/2023 Duración: 27minTune in to learn from Barry Coziahr, an accomplished consultant and educator who has influenced over 10,000 small business owners through consulting and training, delivering more than 1,000 seminars and workshops across the United States.Barry's presentations provide practical insights into business growth and marketing, supported by real-world examples and case studies, benefiting small businesses, authors, and non-profits striving for successful expansion.His expertise also includes optimizing small businesses by implementing efficient personnel and systems to enable effective scaling. Barry's experience spans engagements with INC 500 companies, international corporations, and nonprofit organizations. His appearances on podcasts and speaking engagements for reputable organizations such as Chambers of Commerce, The U.S. Small Business Administration, and more, underscore his dedication to supporting small businesses and nonprofits.As the co-founder of Freetime.Solutions, a virtual personnel agency, B
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634: Solution-Based Selling: A Powerful Sales Strategy for Small Businesses | Kaylene Grieve
13/09/2023 Duración: 23minOn the latest episode, we are thrilled to have Kaylene Grieve joining us today. Kaylene is the Managing Director of Sales, SEO, and Social Media (SSSM), a renowned marketing services agency based in Sydney, Australia. With an impressive track record of over 25 years in sales and marketing, Kaylene and her team at SSSM have consistently delivered exceptional results for numerous companies.One of their remarkable achievements is their ability to identify the perfect volume and target markets, ensuring a consistent flow of 8-10 sales-qualified leads per month for their clients.Through a strategic blend of inbound and outbound techniques, Kaylene and her team have consistently generated additional sales and marketing-qualified leads, providing invaluable consistency to businesses.Tune in to learn from Kaylene's extensive expertise as she shares her insights, strategies, and experiences in the world of sales and marketing!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local busines
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633: Transforming Sales Coaching with AI | Michael Miranda
06/09/2023 Duración: 23minOn our latest episode, Michael Miranda, CEO and Founder of OpTonal, an AI software that automates post-call tasks for sales teams, joins us on the Conquer Local Podcast.Michael launched his sales career in Pennsylvania and New Jersey as a closer for a door-to-door company. Transitioning to software, he joined GitLab as a Sales Development Representative (SDR) and quickly became an overachiever, ascending through various Account Executive (AE) roles, distinguishing himself as a top performer in each position.Having experienced first-hand the challenges and inefficiencies faced by sales teams, Mike founded OpTonal with a mission to leverage AI to drive results across revenue teams. Backed by leading investors, including GitLab's CEO, OpTonal had an impressive start.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how ou
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632: Transitioning from Hourly Billing to Effective Pricing Models | Jonathan Stark
30/08/2023 Duración: 28minOn this episode of the Conquer Local Podcast, we're joined by Jonathan Stark, who has over 15 years of experience in software development, consultancy, and training. He's delivered sold-out talks on three continents, authored five books including "Hourly Billing Is Nuts," and hosts the popular podcast "Ditching Hourly." Jonathan collaborated with major brands like Staples, Time, T-Mobile, Cisco, and Intel during his consulting tenure. He curates a daily newsletter focused on pricing strategies for independent professionals, and as the President of Jonathan Stark Consulting, he's passionately dedicated to eradicating hourly billing and promoting fairer pricing practices worldwide.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off refer
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631: Future-Proof Your Career: Why You Need to Prioritize Upskilling in Today's Economy | Master Training Series
23/08/2023 Duración: 09minJoin Jeff Tomlin on the Conquer Local podcast as he discusses the significance of upskilling in today's evolving job market. Upskilling involves acquiring new competencies or enhancing existing ones through various learning avenues.This episode emphasizes the importance of prioritizing upskilling in light of the constantly changing technological and economic landscape. As job demands shift rapidly, cultivating new skills becomes crucial for sustained career growth. Especially during economic uncertainty, upskilling offers a competitive advantage, enabling professionals to secure roles and clients effectively.Tune in for an expert's insights on leveraging upskilling as a dynamic tool for career empowerment amidst change.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up
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630: Engaging Customers through Compelling Content | Rish Bhandari
16/08/2023 Duración: 33minRish Bhandari is the Founder & CEO of Content Beta, a creative-as-a-service platform for tech companies. He is a Growth Hacker with a background in Investment Management and Engineering.In addition to his role as CEO, Rish hosts two popular podcasts: "The Product Marketing Show" and "New Things in Customer Education," where he engages with thought leaders and industry experts to discuss strategies for scaling and growing through product marketing and customer education.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.
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629: Project Management Strategies for Global Success | Yasmina Khelifi
09/08/2023 Duración: 29minIn our latest podcast episode, we feature Yasmina Khelifi, a seasoned French telecom engineer and project manager with over 20 years of experience in international projects. Collaborating with major handset manufacturers, Yasmina facilitated successful mobile device launches in the Middle East and Africa. Holding three Project Management certifications from the Project Management Institute, she emphasizes the importance of cross-border collaboration alongside technical expertise for project success.Yasmina's commitment extends to volunteering with the Project Management Institute, while her writing contributions appear in the Harvard Business Review Ascend and PMWorld Journal. As the podcast "Global Leaders Talk with Yasmina Khelifi" host and founder, she interviews project management experts. Proficient in six languages and holding a Master's Degree in Mobile Telecommunications, Yasmina's diverse skills enrich her connections in the international project management sphere.Conquer Local is
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628: How to Craft Successful Cold Emails | Frank Sondors
02/08/2023 Duración: 39minTune in and join us in welcoming Frank Sondors, the Co-Founder & CEO at Salesforge, an innovative AI-driven cold email sequencing platform. With over a decade of experience in B2B Sales, Frank has made significant contributions to renowned companies such as Google, SimilarWeb, Black Crow, and Whatagraph. Throughout his career, he has excelled both as an individual contributor and a leader, successfully managing and leading large sales teams.Currently, Frank is devoted to building Salesforge.ai, a groundbreaking solution that empowers every sales organization to execute personalized cold email outreach at an unprecedented scale. By facilitating the connection of unlimited sender accounts and harnessing the power of AI with seller and buyer data, Salesforge.ai enables businesses to craft unique emails and expand their pipeline coverage up to 10 times.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and w
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627: Driving Business Growth through Effective SEO Strategies | Nic Padilla
26/07/2023 Duración: 29minAre you eager to elevate your online presence and achieve real success through search engine optimization?Tune in to learn from Nic Padilla, Director of Business Development at Boostability and a seasoned SEO expert with over a decade of experience in the industry.Since 2009, Nic has been at the forefront of the SEO world, selling thousands of accounts and training teams in 14 countries. His vast knowledge and expertise in the field have helped countless businesses achieve their goals through effective SEO strategies. With a passion for helping clients succeed, Nic has become a go-to resource for businesses looking to improve their online presence and drive results through search engine optimization.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.A
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626: Unlocking Career Potential: Advice from a Talent Management Expert | Suman Cherry
19/07/2023 Duración: 32minOn this episode of the Conquer Local Podcast, we chat with Suman Cherry, the Chief Executive Officer & Founder of Cherry Talent Group.Suman has over 20 years of recruiting experience, during which she has successfully placed over 500 employees across industries such as medical, oil & gas, construction, and real estate. Suman's expertise lies in being a hiring "matchmaker," dedicated to understanding both her clients' and candidates' needs. Her approach involves comprehending the distinct qualities of each company, emphasizing long-term relationships based on trust, and aligning candidates not only with the required skills but also with the client's vision and culture.Join us to gain valuable insights from this accomplished professional and learn more about her strategies for building successful connections between employers and talent.Conquer Local listeners can connect with Suman Cherry on LinkedIn for a free 30-minute expert consultation. This consultation aims to provide gui
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625: Building a Strong C-Suite Community | Jeffrey Hayzlett
12/07/2023 Duración: 37minTune in to our latest episode and welcome Jeffrey Hayzlett, a global business celebrity, best-selling author, and the Chairman and Founder of C-Suite Network. As a primetime television host, he is well-known for hosting shows such as C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He also hosts a business podcast called All Business with Jeffrey Hayzlett on C-Suite Radio.With extensive experience, Jeffrey led one of the largest corporate turnarounds as the Chief Marketing Officer of Eastman Kodak. During his tenure, he successfully reinvented the brand and embraced new media, establishing himself as a business trend-setter and an early adopter of digital marketing and social media.Jeffrey's mission is to help businesses transform themselves, which is reflected in his best-selling book, The Mirror Test. In addition to his role at C-Suite Network, he serves on numerous corporate boards and is renowned as a public speaker and author of multiple business books. He is actively driving t
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624: Is Organic Reach Dead? Exploring Pay-to-Play vs. Organic Social Media Strategy | Master Training Series
05/07/2023 Duración: 13minAre you struggling to navigate the changing landscape of social media?With declining organic reach and platforms favouring paid advertising, finding the right balance for your brand is crucial. Our latest Master Training Series explores the pros and cons of pay-to-play versus organic reach, equipping you with insights to make informed decisions.Discover the power of paid social strategies, from boosting posts to influencer collaborations. Increase your reach, target specific audiences, and track measurable results. But don't overlook the benefits of organic social media content. It's cost-effective, builds trust and loyalty, and feels authentic.Jeff Tomlin shares how you can create a comprehensive social media strategy that strengthens your online presence, boosts brand awareness, and delivers optimal results. Don't let the changing social media landscape leave you behind, so tune in to boost your strategy and social media presence!Conquer Local is presented by Vendasta. We have proudly served 5.5
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623: The PepsiCo Way: Lifelong Learning and Leadership | Jorge Alzate
28/06/2023 Duración: 32minJorge Alzate, the R&D Senior Manager at PepsiCo, is joining us on this week's episode of the Conquer Local Podcast, where he will share his remarkable journey and insights.Jorge has over 22 years of experience and a passion for guiding teams in their professional growth. With a chemistry and quality assurance background, he discovered a new calling in coaching and mentoring through Toastmasters and project management certification. During the pandemic, Jorge successfully led his team in implementing virtual and remote auditing techniques.Moreover, Jorge's commitment to personal development led him to the Coaching for Leaders Academy, where he learned to align his goals with daily actions. As a result, he achieved an internal job change and promotion to digital solutions team leader. And his career shift highlights the transferability of project management and team leadership skills, emphasizing the significant impact of consistent and focused effort in achieving goals.Conquer Local is presented by
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622: The Art of Traditional and Digital Marketing Strategies | Darren Anderson
21/06/2023 Duración: 39minDarren Anderson, the Business Development Manager of Anderson Marketing Group, is joining us live in the studio on today's episode of the Conquer Local Podcast.With over 20 years of experience, Darren and his team have provided strategic solutions to businesses in Saskatoon and Western Canada, helping them grow and establish brand trust within their respective industries.Darren's unique service offering focuses on enhancing clients' brand presence, enabling them to stand out in the competitive market. As a dedicated professional, Darren actively supports his clients in achieving their business goals and desired outcomes. His approach combines creative thinking, hands-on marketing expertise, and a deep understanding of his client's needs, resulting in tailored strategic plans that deliver remarkable results.Darren goes above and beyond to cultivate lifelong relationships with his clients. And his genuine and personable nature has earned him a reputation as a trusted confidant to all who work wi
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621: Building Trust and Growing Your Agency | Jack Pires
14/06/2023 Duración: 28minJack Pires, a highly successful entrepreneur and CEO, joins us on this week's episode of the Conquer Local podcast. He is the founder and owner of SocialJack Media, a digital marketing agency that has achieved remarkable success in 5 years, growing into a 7-figure business. Jack's expertise lies in business development, marketing strategy, and leadership, which he has demonstrated through his accomplishments.Jack's vision for SocialJack Media is to offer top-tier digital marketing services to small and medium-sized businesses, comparable to those enjoyed by large corporations. To accomplish this, he utilized a technology platform that works harmoniously with the industry's best marketing vendors and experts. By assembling a talented team of creatives, strategists, and business development professionals, Jack exceeds clients' expectations and maintains an excellent reputation and client retention rate for his agency.Before starting SocialJack Media, Jack held positions as the COO and Execut