Mumbrellacast

Masterchef is 'Back to Win' and back with a vengeance in the TV ratings. Was it the lack of MAFS? The familiar faces on screen? COVID-boredom? Or, just the perfect storm for Ten to take out the colossal win? The team chats through how no one came close to guessing the 1.268m metro viewers launch on Easter Monday, and the pay off from Ten's programming decision. Also in TV, the team was joined by Nine's head of content production and development Adrian Swift to chat through the 2020 launch of last year's smash hit, Lego Masters (39:21). He talks through what the TV landscape will look like now that COVID-19 has put a production on hold, what Australians can expect from Lego Masters' latest season and what ratings figure for the launch will have him doing a jig. And, the week also saw the government introduce a relief package for the media industry which suspended some content quotas for Australian content across free-to-air and subscription television for 2020, tax relief for commercial TV and radio compani

This week saw the ultimate game of chicken being played by Bauer Media and Pacific Magazines. Rumours had it that Bauer was ghosting Pac Mags over its impending $40m acquisition. Pac Mags took Bauer to court, then told the ASX 'Everything is fine'. 24 hours later the deadline for the sale was pushed back a month. The Mumbrellacast team discusses what is really going on. And, as is the sad reality of the industry right now, more cuts took place at Foxtel, ARN and WPP AUNZ. While lower paid staff face heavy implications, the team took a deep dive into the salaries of WPP execs to determine who really needs to take a pay cut. And why is it that on-air talent at ARN aren't having their hip pockets hit as hard as behind-the-scenes staff? Plus, Trinity P3's Darren Woolley joined the Mumbrellacast to talk through the changing nature of the client-agency relationship (53:01). He reveals that, surprisingly, a number of marketers have enquired about running a pitch, what a self-isolation pitch even looks like, and wh

It was another big week in the media and marketing industry: print was the latest victim of the coronavirus-economy, more pay cuts and redundancies were rolled out, April Fools’ Day was cancelled and Easter, would you believe, is on the horizon. This week Mumbrella investigated the rights and responsibilities media employees have when it comes to protecting their incomes. With job and pay cuts continuing to roll out across the industry, the team chats through the implications of standing employees down, and really giving them no choice but to accept less money. Is it employer versus employee, or are we all in this together? Plus, Bauer Media closed its New Zealand operation, a week after the ACCC cleared its acquisition of Seven’s Pacific Magazines. Given the tough economic conditions created by coronavirus, the team speculates on Bauer’s local future. Meanwhile, News Corp suspended 60 community newspapers and Nine paused many of its lifestyle print sections. And, Ad Standards CEO, Fiona Jolly, joined the

It's been the hardest week the modern media and marketing industries have ever seen. Media owners and agencies are fighting to protect their staff and businesses as COVID-19 has brought Australia to a standstill. Redundancies, forced leave, pay cuts and trading halts: is the industry that is meant to lead in creativity being creative enough [...] The post Mumbrellacast: Media's most difficult week appeared first on Mumbrella.

This week's Mumbrellacast comes to you from three different suburbs of Sydney (and San Francisco's Golden Gate Bridge) as the team has started working from home and experimenting with recording video conferencing. Content director Tim Burrowes and editor Vivienne Kelly chat through the Mumbrella events that have been postponed over the next six months as [...] The post Mumbrellacast: COVID-19, government communication and what's happening to Mumbrella's events appeared first on Mumbrella.

This week's Mumbrellacast comes to you from the lunch hour at Mumbrella's Travel Marketing Summit, when the team sat down to talk through the week of media and marketing. Ten CEO and Viacom CBS ANZ VP, Paul Anderson, announced he was stepping down, with his role not to be replaced. Chief content officer, Beverley McGarvey [...] The post Mumbrellacast: Ten goes without a CEO, ABC topples Kyle and Jackie O, and the ACCC launches ad tech inquiry appeared first on Mumbrella.

This week on the Mumbrellacast, head of Telum Australia and New Zealand David Skapinker joins reporter Brittney Rigby and head of Mumbrella's professional division Damian Francis to weigh in on the closure of the Australian Associated Press (AAP). The trio discuss the implications the shuttering will have on the wider industry, and how media owners [...] The post Mumbrellacast: How the AAP's closure will impact journalism, coronavirus hits the industry, plus Telum's David Skapinker appeared first on Mumbrella.

Mumbrella's outgoing co-founder and CEO, Martin Lane, makes a very special appearance on this week's Mumbrellacast just one month out from moving on to his next project. Martin reveals the worst decision he made at Mumbrella, the process of building and selling businesses and how the media, marketing and advertising industries have changed over the [...] The post Mumbrellacast: There's a lot going on - Nine, Premium Content Alliance, HT&E, Ooh Media and WPP appeared first on Mumbrella.

This week Wavemaker CEO Peter Vogel joined the Mumbrellacast to talk through the media agency's focus for 2020, the 'fresh eyes' of WPP AUNZ CEO Jens Monsees, and the energy new clients such as Mondelez bring to the agency. Vogel also joined the team to talk through the news of the week, including the new [...] The post Mumbrellacast: Peter Vogel on Wavemaker and WPP, the future of Seven and the ACCC adtech inquiry appeared first on Mumbrella.

This week, it was 'revealed' that the industry was at risk of becoming a 'predominantly male, middle-aged, white workforce'... which was not particularly shocking. The Mumbrellacast team breaks down why the gap between men and women in this industry remains so significant, and what the data tells us. Plus, News Corp execs declared cricket was [...] The post Mumbrellacast: The industry's pay gap and diversity problem, plus Foxtel's latest shake-up appeared first on Mumbrella.

This week saw the each of the commercial TV networks launch a tentpole reality program, marking the start of the 2020 ratings battle. In a move that surprised none of the Mumbrellacast team, Nine's Married at First Sight has come out on top, meanwhile Seven's revamped My Kitchen Rules has not proved the competitor it [...] The post Mumbrellacast: Reality wars begin, Ben Lilley's back at McCann, and a very naughty Karl Stefanovic appeared first on Mumbrella.

This week the Mumbrellacast team picks apart MLA's Australian-but-not-Australia Day lamb ad. They discuss whether the Cambridge Analytica scandal is still relevant for the campaign's 'Lambalytica' play on words, who the campaign was targeted at and the motivations behind MLA's push for a 'summer campaign' rather than its traditional Australia Day ad. The promised battle [...] The post Mumbrellacast: The verdict on Lambalytica, Brendon Cook's clever exit and which network will win the summer TV ratings? appeared first on Mumbrella.

In this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...] The post Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia's $20m domestic push and Nine Radio's final change appeared first on Mumbrella.

On this week's Mumbrellacast the team breaks down the latest changes at Dentsu Aegis Network, following the announcement of Rebecca Tos' departure from Merkle as ANZ managing director. Still in the wake of former DAN CEO Henry Tajer's restructure, the team discuss if there's more streamlining to come and what 2020 will look like for [...] The post Mumbrellacast: The publishers readers turn to for bushfire coverage, alcohol advertisers push the boundaries and what's next for DAN? appeared first on Mumbrella.

In the first Mumbrellacast of 2020, the team looks at the efforts made by businesses and individuals in the media and marketing industry to lend a hand with the catastrophic bushfire crisis. Unfortunately, with the great actions of some, comes a lot of sniping and prolific 'fake news' on Twitter. The team discusses the growing [...] The post Mumbrellacast: Tourism Aus pulls campaign, the media clashes over bushfire crisis, and Karl's return to Today appeared first on Mumbrella.

It was a big week for Seven, as its plans to sell off Pacific Magazines to Bauer Media and merge with Prime Media both experienced road blocks. The ACCC won't oppose the Prime merger, but, as predicted, The Cat and Bruce Gordon (amongst several other shareholders) stood in the way of the merger and the [...] The post Mumbrellacast: Speed bumps for Seven's mergers and sales, more radio shake-ups and 28 agencies for Tassie appeared first on Mumbrella.

This week, the Morrison government abolished the Department for Communications and Arts, shifting communications into the Department for Infrastructure, Transport, Regional Development and Communications and not acknowledging the arts at all. The Mumbrellacast team talks through what this means for the media marketing and advertising industry, including why some of the biggest media bodies in [...] The post Mumbrellacast: Radio's rough end to 2019, the curiosity of The Cat, and govt axes Department of the Arts appeared first on Mumbrella.

This week, radio company Southern Cross Austereo was forced into mass redundancies, with around 90 roles cut from across the business. It has been a tough end to the year for SCA, after posting a warning to its shareholders on the ASX in October noting weak media and advertising markets, but the Mumbrellacast team doesn't [...] The post Mumbrellacast: Is it all doom and gloom? Plus new boss for IPG Mediabrands and Nine wins the year appeared first on Mumbrella.

This week, Trimantium GrowthOps founder, Phillip Kingston, joined Mumbrella's Vivienne Kelly and Tim Burrowes to chat through the company's share price, and why he remains confident in the business' future. Kingston outlines what the business hopes to achieve with its house of agencies, debriefs on last year's IPO, and discusses GrowthOps' finances and new board.  [...] The post Mumbrellacast: GrowthOps' Phillip Kingston in the studio, plus Tajer out of DAN, and media agency of the decade appeared first on Mumbrella.

This week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...] The post Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch appeared first on Mumbrella.