Mumbrellacast

It's almost the end of the year, and that means (more) Christmas ads, GfK's seventh radio ratings survey of the year, and Nine's AGM. What more could we wish for? First up are the cracking Christmas campaigns, with Woolworths, Myer and Australia Post taking their turn. Woolies got 80% of the way there and could [...] The post Mumbrellacast: The ABC's rough week, more Christmas ads, and Christian O'Connell's rise to the top appeared first on Mumbrella.

On this week's Mumbrellacast, the team compares and contrasts the Christmas campaigns for grocery-giants Coles and Aldi. Aldi was first off the blocks, launching its 'Miracle Ham' last week with a message of value. The story of the ham that feeds an entire town taps into the common experience of feeling like your Christmas ham [...] The post Mumbrellacast: Has the Melbourne Cup lost its shine with viewers? Coles vs Aldi, and Optus on the future of sports streaming appeared first on Mumbrella.

On this week's Mumbrellacast, editor Vivienne Kelly sits down with host of Ten's The Amazing Race, Beau Ryan, to discuss if it's possible for the show to generate controversy, clout and column inches without falling back on casual racism. They chat about the diversity of the cast, whether or not viewers will be offended and [...] The post Mumbrellacast: The Amazing Race's Beau Ryan, big changes at Macquarie Media, Foxtel's loyalty program, and what is a 'Philausophy?' appeared first on Mumbrella.

Australia and New Zealand CEO of the Denstu Aegis Network, Henry Tajer, joined the Mumbrellacast team this week to talk through the week in Seven, the MFA EX conference and whether or not he has an 'impossible job' in rebuilding the holding company. Seven's Upfronts took place this week, announcing an unexpected highlight in Mega [...] The post Mumbrellacast: DAN CEO Henry Tajer and all things Seven - Upfronts, Pac Mags and Prime appeared first on Mumbrella.

This week was all about Nine. Powered's Liana Dubois and program director Hamish Turner joined editor Vivienne Kelly in the Mumbrellacast studio to chat about what's to come for Nine in 2020. They discussed the consistency of Nine's 2020 programming slate, how its broadcast video-on-demand service, 9Now, will come up against the streaming giants, and [...] The post Mumbrellacast: All about Nine in 2020, ARN re-signs Kyle and Jackie O, and Foxtel undergoes another restructure appeared first on Mumbrella.

In this week's Mumbrellacast, editor Vivienne Kelly sits down with this year's Bachelorette Angie Kent to chat about the transition from Goggleboxer to reality TV mainstay. They also discuss leveraging TV appearances into media careers, whether the Goggleboxers have become too media trained, and if she cares about The Bachelorette's ratings. In the news chat, [...] The post Mumbrellacast: Ten in 2020, big CMO moves, 'Wang Watch', and we sit down with Bachelorette Angie Kent appeared first on Mumbrella.

It's been a big week for Seven. The Mumbrellacast team sits down to discuss the ins and outs of the recently announced restructure which will see reporting lines in to CEO James Warburton narrowed down to eight people. The network also axed current affairs program Sunday Night, and there are rumours that Big Brother will [...] The post Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market appeared first on Mumbrella.

On this week's Mumbrellacast, we ponder: Can we all just get along with Facebook? The discussion comes off the back of Lizzie Young from Nine  questioning if investment into Facebook exclusive content deal was worth it. It's been a dicey time for publishers and platforms, following the ACCC's report into digital platforms. Senior media reporter, [...] The post Mumbrellacast: Why can't we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate appeared first on Mumbrella.

This week, industry watchdog Ad Standards dismissed over 600 complaints about Libra's #bloodnormal campaign. The complaints accused the campaign of being 'offensive', 'degrading', 'confronting' and 'explicit'. The team ponders whether the ad was as confronting as some consumers made it out to be, or whether viewers remembered it as more graphic than it was. Content [...] The post Mumbrellacast: Kurt Burnette on Seven's future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids appeared first on Mumbrella.

This week, Foxtel announced three more 'revolutionary' changes, including Multi-Channel Network's rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about "the world's most enthusiastic CEO", Foxtel's Patrick Delany's, presentation on how these changes will take the subscription TV [...] The post Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss appeared first on Mumbrella.

On this special episode of the Mumbrellacast, editor Vivienne Kelly sits down with Roxy Jacenko, ahead of the premiere of I Am Roxy during Ten's Pilot Week. During the unfiltered chat, Jacenko talks about ignoring the traditional public relations model, upsetting her competitors, and how she feels about the criticism she attracts from the media [...] The post Mumbrellacast special: Roxy Jacenko on mental health, industry envy, and her TV pilot appeared first on Mumbrella.

This week on the Mumbrellacast, TV Blackbox editor and former Studio 10 executive producer, Rob McKnight joined the team to discuss the best and worst of the morning program. He discussed Studio 10's 1000th episode, Brussels sprout-gate, the time he "almost killed" Ita Buttrose, and his sacking from the network. Also in TV, Saturday Night [...] The post Mumbrellacast: TV Blackbox's Rob McKnight on why Rove flopped, getting sacked and the real story behind Studio 10's Brussels sprout incident appeared first on Mumbrella.

In this week's Mumbrellacast, Alan Jones makes a return appearance: Should CommBank be applauded for taking a stand, or are they even taking a stand at all? Pill Testing Australia has certainly taken a stand in its latest emotional campaign, putting a human face to the pill testing debate; the team talks about the ad's [...] The post Mumbrellacast: Rove is back (for now), CommBank's weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness appeared first on Mumbrella.

This week, a host of brands announced that they would be withdrawing their advertising from 2GB's breakfast program with Alan Jones, after he made comments on air the previous week about New Zealand Prime Minister Jacinda Ardern. The team sat down to discuss if the advertisers were really gone for good, and if Jones would [...] The post Mumbrellacast: Alan Jones vs advertisers, Kellogg's finally finds media, plus The Guardian visits the studio appeared first on Mumbrella.

This week Tim Burrowes sits down with Gary Vaynerchuk - AKA Gary Vee - to talk about the rise of his media and marketing empire. They discuss whether Gary would ever debate Mark Ritson on the principles of modern marketing, the industry perceptions of Vayner Media, and what would happen if he died tomorrow? Plus, [...] The post Mumbrellacast: Gary Vee in the studio, plus 2Day FM axes breakfast, and Karl Stefanovic returns to TV appeared first on Mumbrella.

Easily the biggest news this week was the departure of Clemenger BBDO Melbourne and Sydney CEO Nick Garrett from the business after nine years with the BBDO network. Tim Burrowes shares his thoughts on the impact of the news on the future of the two agencies, and what might be next for the adland giant. [...] The post Mumbrellacast: Nick Garrett departs Clems, Seachange returns to screens and IAG's Brent Smart appeared first on Mumbrella.

This week on the Mumbrellacast, Hannah Blackiston sits down with Triple J breakfast hosts Ben Harvey and Liam Stapleton to talk about their worst ever interview out at Mount Isa with a certain prolific Queensland Senator, and Breakfast on Breakfast - the best segment they have ever done. The pair also discussed their comparison to [...] The post Mumbrellacast: Triple J's Ben and Liam on their best and worst radio, plus the ACCC and PwC reports appeared first on Mumbrella.

It was a big week in TV and the Mumbrella team takes time out during the Finance Marketing Summit to talk it all through. George Calombaris was caught out yet again for underpaying his staff. Ten decided to stand by him, but then he, Gary Mehigan and Matt Preston decided not to stand by Ten [...] The post Mumbrellacast: George Calombaris and the whole damn thing, plus Mark Humphries on what went wrong with Pointless appeared first on Mumbrella.

Coles' Little Shop collectables campaign is back this year, bringing with it its single-use plastic, disposable packaging, trading frenzy and massive profits. Under the leadership of new CMO Lisa Ronson, the team asks if Coles was right to bring back the successful yet controversial campaign, or if they would have been crazy not to? It [...] The post Mumbrellacast: Coles' Little Shop returns, Instagram hides your likes, and SCA's Brian Gallagher on Boomtown appeared first on Mumbrella.

On this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...] The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.