Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Seven upfronts – was it a win?; The problem with major brands not owning their mistakes
13/11/2024 Duración: 28min13 November 2024 Seven held its 2025 upfront this week – is the media giant in for a big year? Also on this episode: We talk to Seven TV group MD, Angus Ross, and Gereurd Roberts, Seven Digital’s group managing director Major Aussie airlines and supermarkets fail to own their mistakes and repair brand damage Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella
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One-on-one: Chris Freel
07/11/2024 Duración: 22minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by oOh!media's group sales director, Australia, Chris Freel.
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How did Nine’s first run of the Melbourne Cup fare?; Senate inquiries storm media industry
06/11/2024 Duración: 26min6 November 2024 Nine covered its first Melbourne Cup this week in what is a six-year deal - did the network get it right? Also on this episode: ABC grilled over fake shots edit. Kyle & Jackie O slammed by senator. Join Neil Griffiths, Adam Lang and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Robbie Brammall
31/10/2024 Duración: 32minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the former director of marketing and communications at MONA, Robbie Brammall.
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Cindy Gallop weighs in on adland’s diversity issues; Sustainability top of mind at SBS Upfront and for industry bodies
30/10/2024 Duración: 25min30 October 2024 Industry leader and founder of MakeLoveNotPorn, Cindy Gallop, and Hotwire’s creative director, Jen Dobbie, share their thoughts on the lack of diversity in Australia’s advertising industry. Can things improve? Also on this episode: We prepare for next week’s Mumbrella Travel Marketing Summit and Awards. Sustainability becomes a top priority across the board as industry bodies unite for Australian Chapter of Ad Net Zero, AANA launches Environmental Claims Code, and SBS sets a new bar in broadcasting. Join Adam Lang and Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Victoria Doidge
24/10/2024 Duración: 28minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the NRMA CMO, Victoria Doidge.
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The fallout from Nine’s workplace report continues – where to now?; Behind the curtain of Thinkerbell’s Hardhat acquisition
23/10/2024 Duración: 30min23 October 2024 Nine Entertainment continues to deal with the aftermath of its workplace report - which has included engaging a law firm - all while it gears up for its upfront this week. Where to from here? Also on this episode: Pure Public Relations founder Phoebe Netto talks about the Nine crisis Thinkerbell head Adam Ferrier and Dan Monheit join the show Join Neil Griffiths and Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Christine Cook
17/10/2024 Duración: 33minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the global CRO of Bloomberg Media, Christine Cook, in an Australian exclusive.
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Incoming Droga5 Australia CEO joins the show; we break down the Live Nation Four Corners investigation
16/10/2024 Duración: 22min16 October 2024 Announced this week, The Monkeys Matt Michael is set to take on the role of Droga5 Australia and New Zealand CEO from December. He joins the show to talk all about it. Also on this episode: We break down the Four Corners investigation of Live Nation CommsCon is back for 2025! Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Andy Pearson
10/10/2024 Duración: 31minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the VP of creative at Liquid Death, Andy Pearson.
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Kyle spits the dummy at Melbourne – is there a method to the madness?; A deep dive into the top ten brands of 2024
09/10/2024 Duración: 35min9 October 2024 Shock jock Kyle Sandilands exploded at Melbourne audiences after he and Jackie O posted another disappointing result. Where does the show go from here? Also on this episode: We’re joined by the former head of content at Southern Cross Austereo, Craig Bruce, to dissect the news FutureBrand Australia chief executive, Rich Curtis, joins the show to look at the top brands of 2024 Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella
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One-on-one: Nikki Clarkson
03/10/2024 Duración: 29minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by renowned Australian CMO, Nikki Clarkson.
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Sydney catches up on Melbourne’s radio wars after shock result; Breaking down top of the funnel advertising
02/10/2024 Duración: 20min2 October 2024 As the Melbourne radio wars continue, Sydney has been dealt its own shock result. Here’s why it’s important to Australia’s media and marketing industry Also on this episode: We break down top of the funnel advertising Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Michael Stephenson
26/09/2024 Duración: 28minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the chief sales officer at Nine, Michael Stephenson.
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Misleading and deceptive: How can Woolworths and Coles repair their brands after ACCC legal action?
25/09/2024 Duración: 27min25 September 2024 It’s been a very tough year for the major supermarket chains and it only got worse this week. Is the brand damage beyond repair? Also on this episode: A LOT of Australians are listening to podcasts Have you heard of the misery index? Join Neil Griffiths and Nathan Jolly a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Andy Lee
19/09/2024 Duración: 35minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by Australian radio and TV presenter, Andy Lee.
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Bring on 2025: Upfronts season providing new and unique opportunities for brands and advertisers
18/09/2024 Duración: 26min18 September 2024 As upfronts season continues, some big moves are presenting new and exciting opportunities for brands and advertisers in 2025. Also on this episode: We talk to Daniel Monaghan, Paramount ANZ’s senior vice president of content and programming We’re also joined by some of the Mamamia leadership team, including CEO Nat Harvey Join Neil Griffiths and Nathan Jolly a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Tim Minchin
12/09/2024 Duración: 01h25sOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by Australian actor, writer and musician, Tim Minchin.
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The impact of the social media and gambling ad bans on the Australian industry; Networks gear up for upfront season
11/09/2024 Duración: 33min11 September 2024 PM Anthony Albanese has confirmed plans to introduce social media restrictions on teens and a ban on gambling ads. What does this all mean for the Australian industry? Also on this episode: We’re joined by Nova breakfast host, Michael “Wippa” Wipfli. Reactions to the Trump v Harris debate . Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Steve O'Connor
05/09/2024 Duración: 20minOn this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the CEO of JCDecaux Australia, Steve O'Connor.