Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Seven, Qantas and Spotify: Brand crises and opportunities
10/04/2024 Duración: 27min10 April 2023 It’s been a big week for brands like Seven, Spotify and Qantas. Who’s facing a crisis and who has opportunity? Also on this episode: ARIA CEO issues SOS to adland to support Australian music Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Annabelle Herd
04/04/2024 Duración: 38minOn this episode of the one-on-one series, host Neil Griffiths is joined by ARIA CEO, Annabelle Herd.
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Facebook News is officially gone – what now?; Another Aussie music festival bites the dust
03/04/2024 Duración: 32min3 April 2024 As announced last month, Meta’s Facebook news has officially been axed – so what now? Also on this episode: Music industry in crisis as another festival goes under We wrap up Mumbrella’s on-ground coverage of the Adobe Summit in Las Vegas Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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Special edition live from Mumbrella CommsCon
27/03/2024 Duración: 30min27 March 2024 Join Mumbrella publisher Adam Lang live from CommsCon at the Four Seasons Hotel in Sydney. On this episode, Adam is joined by CommsCon speakers and special guests including: Brand marketing director at Who Gives a Crap, Kat Kearney General manager at Eleven and Sustain by TBWA, Kiefer Casamore Vice president of engineering at CisionOne, Cision, and former CTO and co-founder of Streem, Antoine Sabourin Chief customer officer at Intrepid Travel, Leigh Barnes
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One-on-one: Greg Inglis
21/03/2024 Duración: 20minOn this episode of the one-on-one series, host Lauren McNamara is joined by rugby league legend and The Goanna Academy founder, Greg Inglis.
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Agencies warned over Shell pitch, but who’s right?; TV network battles begin for 2024
20/03/2024 Duración: 29min20 March 2024 Agencies pitching for Shell Energy’s creative account have been issued a stark warning. But who’s in the right? Also on this episode: It’s only March, but the TV network battles for 2024 have already begun Reaction to the first radio ratings for 2024 We talk to Third Hemisphere’s founder Hannah Moreno ahead of CommsCon next week! Join Neil Griffiths & Nathan Jolly for a look at everything under Australia's media and marketing umbrella.
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One-on-one: Evan Jones
15/03/2024 Duración: 39minOn this episode of the one-on-one series, host Neil Griffiths is joined by the CMO of Fender Music, Evan Jones.
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Special edition: Recorded live from Mumbrella’s Retail Marketing Summit!
13/03/2024 Duración: 28min14 March 2024 Join Mumbrella editor and Mumbrellacast host Neil Griffiths live from the Retail Marketing Summit at the Crown in Sydney! On this episode, Neil is joined by Retail Marketing Summit speakers and special guests including: TRIBE founder Jules Lund News Corp Australia’s eCommerce director, Adam Kron Spotlight Retail Group’s general manager, marketing, Jason Wolff Microsoft’s advertising and retail media partnerships director, JAPAC, China, John Harvey Faurholt IKEA Australia’s head of marketing and insights, Kirsten Hasler, and head of communications, Patricia Routledge
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One-on-one: Pippa Berlocher/Stevie Douglas-Neal/Aimee Buchanan
07/03/2024 Duración: 28minOn this special edition of the one-on-one series, Mumbrella journalist Lauren McNamara is joined by EssenceMediacom CEO Pippa Berlocher and Sydney MD Stevie Douglas-Neal, and Group M CEO Aimee Buchanan.
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Print just took another major hit… but its comeback continues
06/03/2024 Duración: 33min6 March 2024 In the same week that print newspapers took another big hit, one magazine is committed to its comeback and we speak to its editor. Also on this episode: Kyle & Jackie O tipped to launch in Melbourne this week We talk all things ARN/SCA takeover proposal and gender pay gap data within the radio networks Adore Beauty CMO Dan Ferguson tells you why you need to be at next week’s Retail Marketing Summit Join Neil Griffiths & Nathan Jolly for a look at everything under Australia's media and marketing umbrella.
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One-on-one: Mark Coad
29/02/2024 Duración: 23minOn this episode of the one-on-one series, host Neil Griffiths is joined by the CEO of IPG Mediabrands, Mark Coad.
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Gender pay gap data revealed - we dissect the winners and losers; ARN responds to Jackie O’s KIIS FM walkout
28/02/2024 Duración: 34min28 February 2024 The gender pay gap data has been revealed for the first time ever – we look at the winners and losers within the media and marketing industry. Also on this episode: ARN responds to Mumbrella after Jackie O stages KIIS FM walkout over gender pay gap in radio and we chat to Ciaran Davis We talk to Market Economics head Stephen Koukoulas ahead of next month’s Retail Marketing Summit Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia's media and marketing umbrella.
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One-on-one: Adam Ferrier
22/02/2024 Duración: 36minOn this episode of the one-on-one series, host Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.
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Woolies CEO steps down following disaster TV interview – but was that always the plan after all?
21/02/2024 Duración: 27min21 February 2024 Brad Banducci announced this week that he is stepping down from the CEO position after a trainwreck TV interview and his replacement has already been announced – but according to Woolworths, Banducci moving on was always the plan. Also on this episode: We talk to Mark Ritson about why radio should be your sidekick and why marketing science is “sh*t” Join Neil Griffiths, Adam Lang and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Force of Nature: The Dry 2 cast
15/02/2024 Duración: 17minOn this episode of the one-on-one series, host Neil Griffiths sits down with Force of Nature: The Dry 2 star, Eric Bana, as well as director Rob Connolly, producer Jodi Matterson and The Dry author, Jane Harper.
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Seven’s had a big week – some good news… and some bad news
14/02/2024 Duración: 25min14 February 2024 Seven pulled in some massive TV ratings this week with the Super Bowl, but their financials weren’t as stellar. Here’s the good and bad news about it. Also on this episode: We tease this week's one-on-one podcast series guest! Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Greg Hoffman - part 2
08/02/2024 Duración: 26minPart two: Neil Griffiths is joined by one of the headliner names at the 2024 Mumbrella360 conference and the former Nike CMO, Greg Hoffman.
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Taylor-mania: Marketing genius, overexposure… or both?
07/02/2024 Duración: 33min7 February 2024 Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself! Also on this episode: We discuss Mumbrella’s new one-on-one series and tease part two of our conversation with former Nike CMO, Greg Hoffman. Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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One-on-one: Greg Hoffman - part 1
01/02/2024 Duración: 27minOn this episode of the one-on-one series, host Neil Griffiths is joined by one of the headliner names at the 2024 Mumbrella360 conference and the former Nike CMO, Greg Hoffman.
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The rebirth and death of two iconic Aussie brands; Another hit for Optus
31/01/2024 Duración: 19min31 January 2024 The last week has seen the rebirth of one iconic Australian brand and the death of another Also on this episode: Optus dealt another blow as incoming head marketer ditches role just days out from commencing Join Neil Griffiths, Adam Lang and Lauren McNamara for a look at everything under Australia’s media and marketing umbrella.