Built To Grow

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is on their own journey and what winning looks like is unique to them.For some gym owners, getting more members or additional revenue is a win. For others, removing themselves from the day-day operations is a big win. Some might want to open up multiple locations.Others might not care so much about additional revenue but being able to take a vacation, spend more time with their families, etc.We've heard it all from the many gym owners who join our coaching program.The key takeaway from this episode is for you to determine the journey you are on and decide what winning is to you.We have systems and coaching programs to help you get there, but you must first decide what you want.Join us in this conversation, and let's win!Key Takeaways - What does winning look like to you (00:40)- The missing component (02:19)- How our coaching programs help you win (04:42)-

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness business.Why are you doing this? What’s your ultimate goal?Most don’t know the answer or have never even thought about the question.If you are to become a true business owner, not self-employed, you’ve got to think forward and define your end goal.Your end goal might be to remove yourself from the operations, scale the business, or create multiples to sell the business later…the options are many.Knowing your end goal helps you do what it takes to get there.Listen in to this episode as Tim and Randy give gym owners a different perspective to look at their role in their businesses and what it takes to become a business owner.Key Takeaways - What is the end goal of your fitness business? (01:35)- Where are you in the cash flow quadrant (02:40)- Where do you want to be as a gym owner (06:07)- What has to happen to have a self-sustaining business (07:13)- Audit your tim

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems eventually disappear, but the more we remain in the game, the better we become at dealing with them.As a gym owner, you'll find yourself going through periods of struggle and even questioning a lot of things about your business. You might even resent your employees for not caring as much as you do, not knowing that it's your business, not theirs.But entrepreneurship can also be very rewarding when we push through the struggle and solve problems in our businesses.In this episode, Tim and Randy have a few tips to help you get through those periods where you feel overwhelmed with the entrepreneurial struggle. Tune in!Key Takeaways - Fitness Growth Summit 2023 announcement (00:51)- The realities of entrepreneurship (02:28)- The 10,000 hours rule (06:53)- Take the emotions out of the situation (08:22)- You're not alone in the struggle (11:03)- It takes w

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear of trying out new things.In this episode, Tim and Randy outline some of the changes about to take place at Pulse Fitness Gym, including a completely new remodel and a new branding that will mean higher rates for all members.Tim also gives an update on the commercial real estate project that has been in the works for a while now and a further update on an exciting upcoming Iron Circle project.Tune in to this episode to find out what’s coming up and some lessons you can learn about the power of pivoting your business.Key Takeaways- Our real estate project update (01:51)- Pulse Fitness remodel (04:05)- State of the Union Gym Address (06:11)- Equity lifetime membership offer (09:03)- Iron circle ranch (11:43)- The value of pivoting (12:44)- The obstacle is the way (19:07)Additional Resources - Learn more about our Business Accelerator Coaching Program for Gym Owner

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.Both have their place in a marketing strategy, but today we talk about how to create educational content that converts.We live in an information age, where people are looking for help online, so you have a chance to position your content in front of this type of person who is relevant to your business.You can then build credibility, trust and respect through your content and nurture them until they are ready to become your client.The client who comes out of this long-term play marketing is excited to join your gym. They are not looking for quick fixes.Listen to this episode for a winning formula for creating long-term content that converts.Key Takeaways- Learn the marketing game (00:44)- How to create longer play educational content (03:58)- Raising the level of awareness through your content (07:09)- Giving actionable items that bring results (08:45)- Delivering con

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.These are decisions such as:- Rate increases- Scheduling changes- Equipment changes- Location change- Remodeling- etcMost gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.Sure enough, a few clients may not like it, but it’s for the good of the business, and that’s all that matters. You’ll end up in a far better position than before implementing the change.Tune in for tips on making major changes in your gym and retaining a majority of your clients!Key Takeaways- The Iron

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial freedom they want.A healthy fitness business has a high-profit margin that is consistent. The question that comes up is how do you force this profitability in your business?You do so through a profit-first model that sets aside your profit before any expenses.In this model, revenue - profit = expenses.Tune in to learn all about this interesting model and how you can implement it in your gym.Key Takeaways- The Profit first model for fitness businesses (05:39)- Expenses will always grow to meet revenue (07:58)- How to force profitability (09:25)- Managing operating expenses (15:08)- The cool thing about fitness businesses (17:37)Additional Resources - Profit First by John Briggs- Learn more about our Business Accelerator Coaching Program for gym owners  - Business Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.This is the biggest factor between the gym owners we see succeed and those who continue struggling.The good thing about success is that it is predictable. We can follow the path many others have followed to succeed in our businesses.You don’t have to always figure out everything on your own. Sometimes it’s just as simple as running a play effectively and consistently.Feeling stuck in your fitness business? Listen in for some motivation on what it takes to succeed!Key Takeaways- Success leaves clues (01:16)- Develop a neutral mindset (03:13)- Run the play (06:10)- What are your influences (09:12)- It rolls back to your thoughts and belief systems (09:58)- The most valuable trait of a business owner (12:28)Additional Resources - It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad- Business Accelerator Coaching Program - Learn more about o

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.Growing your business can take many forms; it’s not just opening multiple locations. Adding new offerings within your current business is still growth or even expanding your current location.The critical question before doing any of these things is defining your why by having an end goal in mind.This way, you’ll work backward with a clear vision of where you want to go and what’s needed to get there.In this episode, Randy is joined by Zach Lucas of FIIT Nation. We have a look at the options for growth for fitness entrepreneurs and the factors to consider before scaling your business.This is an insightful conversation that you don’t wanna miss. Tune in!Key Takeaways- Begin with the end in mind (01:15)- Look at the data and interpret it (05:38)- The math of marketing (07:06)- When to scale (16:36- Incorporating your family into your decision-making (21:50)- Who not How: Finding the right

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.How, you ask?The tactic lies in switching from monthly billing to weekly billing. You end up collecting more revenue with the same deliverables.In this episode, Tim and Randy not only do the math but also share some secrets on how to seamlessly switch your new and existing clients to a weekly billing cycle.We’ve been doing this here at Pulse Fitness, and our revenues have never been higher.But like just everything in life, there are some pros and cons, and it might not be for you. In our opinion, the pros outweigh the cons.Listen in to learn more about this strategy and how you can implement it at your gym!Key Takeaways- Business Accelerator Coaching Program (00:26)- Pros of weekly billing (05:00)- Weekly vs. monthly payments comparison (07:43)- The cons of weekly payments (10:22)- How to make the switch (14:58)Additional Resources - Business Accelerator Coaching Program - Learn mo

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.Unfortunately, in business, this isn’t always the case. We always see instances of people deliberately doing something they know isn’t right.Marketing is a great example where we’ve seen gym owners struggle to make the right call.Probably the money aspect sometimes makes it difficult to make the right judgment.But this shouldn’t be the case. How you deal with clients, employees, competitors, and every decision in your business should be aligned with this core value and what you believe.Tune in to learn how you can set the foundation for doing the right thing in your fitness business and why it matters.Key Takeaways- Iron circle events coming up (00:58)- Doing the right thing (02:31)- Why is it difficult for people to do the right thing in business (03:03)- Steal Like an Artist: Model don’t copy (04:59).- The harder way is the right way (06:46)- What do you believe in (08:34)Addi

There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working out in a room.But to beat the competition, you have to create something that nobody else is offering and take it to the market in your own unique, proprietary spin.  In this episode, Tim is joined by Lindsay Vastola of Momentum Signature Programs to talk about how fitness business owners can increase their revenues by helping their clients with tools beyond fitness.In today’s age, if you want to deliver real change to your clients and beat the competition, you have to look further than traditional fitness. Things like mindset, nutrition, habits, sleep, etc., will all play a role in accelerating your client’s results.Tune in to learn more about the Momentum Signature Programs and how fitness business owners can differentiate themselves from the competition. Key Takeaways- Meet Lindsay Vastola (01:11)- What differentiates your gym from the competition (04:46)- Tr

We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?In this episode, Tim and Randy break down the differences between a review and a testimonial and where to use them.Both are powerful marketing tools that will help you win more customers but using them in the right place will bring even greater results.Tune in to learn more.Key Takeaways- Iron Circle event coming up (00:46)- What is a review (03:08)- What is a testimonial (03:57- When and where to use them (04:35)- The awareness triangle (06:44)Additional Resources Learn more about our coaching program for gym owners here: http://pfmarketingsolutions.com/callBusiness Talk with Fitness Professionals Facebook group Learn more about The Iron Circle 

Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice that they move with speed in different aspects of their operations.It's no different in the fitness industry. Time is your most valuable asset as a gym owner because you can't get it back.Speed is of the essence in everything we do, be it systems, marketing automation, onboarding new members, etc.As a gym owner, learning things on your own will take you much longer than if you paid to get to the end result faster.So, the question should be who, not how. Nothing you're facing in your gym hasn't been figured out by somebody already.Listen to this episode as Tim and Randy take you through the benefit of speed in your business.Key Takeaways- Why speed is critical in your business (01:41)- Move with speed to onboard new members (03:57)- Paying for speed (07:12)- Systems to buy speed (10:33)- Who not How (13:28)- Take action (17:54)Additional Resources Le

You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your purpose?What do you want out of your business…You might be looking for:- Financial freedom- Opening multiple locations- Removing yourself from the operations- Selling the business later- etcIn this episode, Tim and Randy go back to the roots and help you define the purpose of your fitness business and why you got in it in the first place.Without a purpose, you are likely to get off track. A purpose gives you true direction and a reason why you are in this business.The fitness industry is a great and rewarding place to work in for those gym owners who know what they want to get out of it. Tune in to this episode to learn more about the power of having a purpose and how to share it with your team.Key Takeaways- It all boils down to your purpose (01:22)- Purpose gives you true direction (01:54)- Have you reached your membership ceiling? (03:06)- What our founding father

Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be looking at when it comes to your digital marketing, tracking the leads, conversions and the whole journey of your marketing.--------------------Learn more about our coaching program for gym owners here:Check us out at http://pfmarketingsolutions.com/call

In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can be tricky. In this episode, Tim and Randy help you overcome any fears or hesitations you might have sharing and give you some tips on getting the most out of your social media!--------------------Learn more about our coaching program for gym owners here:Check us out at http://pfmarketingsolutions.com/call

In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and cons. And other factors you need to consider when offering a guarantee.--------------------Learn more about our coaching program for gym owners here:Check us out at http://pfmarketingsolutions.com/call

Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy match up questions with solutions that in turn will help you grow your business.--------------------Learn more about our coaching program for gym owners here:Check us out at http://pfmarketingsolutions.com/call

Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull yourself out of the hole.--------------------Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! Also, learn more about our coaching program for gym owners here:Check us out at http://pfmarketingsolutions.com/call