Sinopsis
We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business and sales that have helped them grow multiple 7-figure fitness businesses. This podcast will build a foundation you can GROW your fitness business on.
Episodios
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Good Debt, Bad Debt
27/07/2021 Duración: 23minAdditional Resources:www.winningym.com/nashvillewww.switchtosemiprivate.comwww.pfmarketingsolutions.com/call--------------If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Action Solves All
22/07/2021 Duración: 26minWinninggym.com/Nashville1. Clear Your Voicemails2. Domain-Based Email3. Software (Client Management, CRM, etc.)4. Website Review5. Know Your Numbers (Key Performance Indicators - KPIs, P&Ls CPL, CPA, etc.) 6. Unique Mechanisms and Nomenclature 7. Be Alfred to your clients Batman8. Bookend Your Day - Morning Routine, Evening Routine9. Run towards Adversity10. Seek information in areas of weakness/improvement----------Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Getting Knocked On Your Ass
20/07/2021 Duración: 36minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Part 2 - Semi Private Training the Pros and Cons
15/07/2021 Duración: 25minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Part 1 - Team Training the Pros and Cons
13/07/2021 Duración: 19minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Fix The Problem Once
08/07/2021 Duración: 21minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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The Power Is In The List
06/07/2021 Duración: 27minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Personalizing Semi Private Training
01/07/2021 Duración: 39minAdditional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk with Fitness Professionals Facebook GroupPFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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You're Not Normal
29/06/2021 Duración: 23minAdditional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Outside The Gym
24/06/2021 Duración: 12minKey TakeawaysKeeping clients engaged (1:15)52 Weeks (3:10)More than just a workout (6:11)More than a Gym (10:15)Fitness talk Facebook group (11:50)---------------------------------------------Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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The Event Roll Out Strategy
22/06/2021 Duración: 25minKey Takeaways:Event Roll Out Strategy1 - Create an Event Flyer - Who, What, When, Where, Why2 - Create a Facebook Event3 - Add Clients to Facebook Event4 - Print Flyers for the Club5 - Create Email Campaign (Keap Campaign)6 - Update Landing Page (RSVP), Tags, Emails7 - Sign Up Sheet At The Front Desk8 - Text Message Campaign9 - Team Personally Invites Members - Hands Out Flyers10 - Facebook Live in Members Community11 - Facebook Posts in Members Community----------Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Should You Call An Audible
17/06/2021 Duración: 19minKey Takeaways:Iron Circle (0:55)Call an audible (4:37)Services within your gym (6:18)Our story (9:23)Semi-private (14:31)Reoccurring passive revenue (15:43)---------------------------------Additional Resources:www.PFMarketingSolutions.com/CallIf you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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$25,000 Gym Membership
15/06/2021 Duración: 19minKey Takeaways:CLA Workshop info (0:55)Lifetime memberships (1:59)The math (3:42)What they get (6:00)Have to be authentic (10:30)Legacy Gym info (12:30)Half a million in marketing (15:46)Business talk facebook group (17:53)--------------------------------------------------------------------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Stay in Your Lane
10/06/2021 Duración: 26minKey TakeawaysCLA workshop info (0:48)Staying in your lane (1:39)Supplements (3:17)Apparel (6:47)Outsourcing (8:53)Full-service solution (13:58)Stay in your lane (19:53)Data drives decisions (19:37)Marketing (21:50)-----------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Raising The Bar
08/06/2021 Duración: 27minKey TakeawaysCLA workshop info (0:19)Email address (1:56)Your website (7:30)Work uniforms (11:10)Professionalism (15:55)Be intentional (18:13)Conditioning (21:00)Cleanliness (23:03)Build trust (25:07)------------------------------------------------------Additional Resources:www.winninggym.com/workshopwww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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Beyond Memberships
03/06/2021 Duración: 40minKey TakeawaysCLA Workshop info (0:31)Inside the gym (3:50)Nutrition is huge (4:34)Apparel (9:24)One Membership (11:51)Semi-private training (15:00)Look at your numbers (19:41)Client lifetime value (23:28)TPI (25:00)Affiliate programs (30:31)------------------------------------------------------www.winninggym.com/workshopwww.pfmarketingsolutions.com/callwww.gymsupps.orghttps://www.mytpi.com/------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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The Seminar Effect
01/06/2021 Duración: 15minExcerpts:Don't say no to something you know nothing about.Sad data point: 2% - 3% of the attendees in any seminar will actually take action on what they just learned.Don’t get paralysis by analysis.The 23 hours your coaching clients and your training clients are not with you is where the real work comes in. That's the only way you're going to see the results you're talking about, the ones you actually desire.Nothing's telling you that you have to be in the 2% or the 98%, it's up to you. Key TakeawaysCLA Workshop info (0:34)the seminar effect (4:09)What have you done with the information? (8:06)All about actions (9:53)Special offers (12:58)------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--July 17th – 18thFor more information and to sign
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Growth Summit Recap
27/05/2021 Duración: 15minAdditional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here
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The Key To Success With Jason Phillips
25/05/2021 Duración: 01h11sExcerpts:The “I can’t do it” is typically a cover-up for complacency. This statement is just a cover-up for “I don’t want to”.You need to create and demand success from yourself. Betting on yourself requires an investment. Maybe an investment of money, maybe an investment of time, whatever it may be, you will need to invest and possibly sacrifice to achieve the next level. Winners understand it’s an investment and not a cost. It's not a ” cost of doing business” but an investment in yourself.The common denominator of all the failures and successes in life is you, period. Learning is the tool that allows me to have every single thing that I want, it makes failure completely unreasonable and makes success inevitable.When you wake up in the morning, you simply make a declaration; I’m going to do it! And then you take the steps and don’t stop until it’s done. Key TakeawaysSpecial Guest: Jason Phillips (0:39)Breaking records (6:16)Bet on yourself (7:21)The common denominator (13:02)Investing in yourself (20:47
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How Challenges Are Crippling Your Business
20/05/2021 Duración: 18minExcerpt:Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.Example: The Internet subscription sign-up special. You get all the channels, movies, NFL packages, and more for the first few months. Then that special is over, you are subscribed, turn on your TV and you now are getting the bare bones for service. Can leave the clients feeling slightly cheated because they are comparing the value.When you run challenges all the time there are a few things that happen; you are getting people that sign up that have a short-term fitness mentality. Those people that are signing up for all of your challenges, but never for a membership. They just