Hit The Mic With The Stacey Harris

A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business.If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.00:00 – Why you feel like your podcast isn’t working anymore02:12 – How strategy (not more conte

A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does.If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why consistency isn’t enough and what really makes a podcast drive sales. You’ll learn how to shift your episodes from random content to intentional sales tools, so your show isn’t just keeping you busy—it’s growing your business. By the end, you’ll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.00:00 – Why consistency alone doesn’t generate sales02:10 – How your podcast should act as a sales asset (not just content)05:16 – The difference between content creators and business owner

How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.00:00 – Why how-to content often backfires02:10 – How to shift how-to episodes from distraction to action05:16 – Example 1: Private podcasts for launches1

Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.02:36 – Why blogging didn’t work—and how podcasting became a better solution.04:07 – The evolution of The More Profitable Podcast and its rebrands.05:13 –

Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.3:39 - Why you must speak to one person, not a crowd.8:07 - What happens when you overwhelm your listener with too much information.12:59 - Why you should ditch the perfect host persona19:56 - Things to remember when you sit down to record your next episodeMentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your ListenerSubscribe to The

Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.In this episode of The More Profitable Podcast, I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all.Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.00:30– Why private podcasts are the ultimate launch asset.02:45 – Understanding the role of warmer audiences in private podcast strategies.06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.08:50 – Avoiding the biggest mistake creators make

you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.3:00 - Who Shannon is and what she does5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with20:50 - The process Shannon used to hit the ground running in implementing her new plan25:09 - Something else I spend time working with clients on during a strategy s

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole

Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it!In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal6:16 - Why the most popular episode thi

Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.5:34 - Why download numbers are a vanity metric and not the actual problem with your show10:00 - What you should be thinking about instead of download numbers14:36 - Are you actually building

Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going.I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process.In this episode of The More Profitable Podcast, you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.4:36 - The minimum investment I used to launch this podcast for less than $1009:11 - What we unnecessarily make complicated about creating and running a podcast13:36 - Tools I recomm

You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in.Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work,

Are you unknowingly sabotaging your podcast’s credibility?If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.5:19 - How not owning your expertise shows up on your podcast11:20 - Why the first mistake lays the foundation for the other two13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing itMentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Cli

When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.3:00 - Why Podcast Strategy Intensives exist10:30 - Why there are now two versions of the Intensive to choose from12:20 - One change in how I work with you on the new version available14:45 - What you can expect in the evolved version that’s existed for the past two years18:34 - Two more beneficial changes to the Intensiv

Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.In this episode, I reveal what my two favorite ways to find content ideas and how I use them to gen

You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?”That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too.In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple wa

As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own?In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some signs that show it’s time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth.1:19 - How this episode can serve as a check-in for you7:58 - The first question to ask and what it means if you’re struggling to find an answer14:07 - The most significant value in partnering with a strategy-focused podcast production agency17:51 - Why hiring a producer might not be the solution for your podcast right now23:26 - One way to know it’s time to invest in high-level production support for your showMentioned in DIY vs. Pro: Makin

Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content.You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue!In this episode of The More Profitable Podcast, you’ll discover how you can re-purpose and re-release old episodes quickly and easily. I’ll also discuss a few ways to repurpose non-podcast content so that you’re still leveraging what you’ve already created and engaging with potential right-fit clients.5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes11:18 - More examples of what’s possible with repurposing and re-releasing episodes of your podcast15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list18:42 - Two ways you can

You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters13:07 - How to make sure that the ask you’re making with your call-to-acti

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creati