Enterprise Marketer Podcast

Most Agile Marketers find their way to Agile due to the influence of a technical person in their life. A spouse, a friend, or a former career. However, for Marti Konstant, Founder of Konstant Change, was attracted to the approach due to the Project Management aspects of the approach.Marti states, "I think Project Management sounds kind of boring when you think, 'Oh, I am going to be a Project Manager when I grow up. But if you think, 'I am a Marketing Project Manager and I get to help complete campaigns,' it brings a whole new level of interest and excitement to it."Agile is finding a new home in nearly every business unit in the organization, but what about using it to help you build your career? In this show, Marti Konstant describes her approach to coaching individuals into using Agile methodologies to their careers.BiographyMarti Konstant is a tech marketing veteran and growth hacker focused on kickstarting market demand for startups and B2B tech companies. As Vice President of Marketing at Open Kerne

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHGBiographyAmanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.LinksTwitterhttps://twitter.com/amandatodoFacebookLinkedInhttps://www

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising. After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now kno

Some brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences.However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and wondering how they got here.On this show, Jeff sits down with Travis Wright and Chris Snook, authors of Digital Sense, to discuss the digital landscape and the system they have developed called the Experience Marketing Framework, to help marketers learn more about their customers and produce valuable experiences for them.Guest Host Name/Title: Travis Wright, Co-founder of CCP DigitalChris Snook, Co-founder of Launch HausFull Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-09-digital-sense/ Additional Links:•Twitter - Travis: https://twitter.com/teedubya •LinkedIn - Travis: https://www.linkedin.com/in/teedubya •Twitter – Chris: htt

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.” Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college. But this is not a stance we can hold anymore. No matter what the size of our team, we have access to data that can allow us to mak

Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast. Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in creativity and share our processes for continuing the development of those creative muscles. We close out the show with a familiar question for the Enterprise Marketer Podcast, if Jay could go back in time and tell himself something around the creative process, what would that be? His answer is one we all can learn something from today.Thank you, Jay, for joining the show. We can’t wait to run into you again at a marketing event, where you are sure to captivate t

Have you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts. However, there is a lot to think about before recording that first show. In this episode of the Enterprise Marketer Podcast, we share a session recorded recently with a panel of experts about podcasting. The event was held by the University of Missouri St. Louis School of Business (UMSL Business) and featured several regional podcasters with a wide variety of audiences.Did you miss this event, but want to ask these guys some questions? This year at the Midwest Digital Marketing Conference, another panel will present their thoughts on podcasting if you would like to get a few questions in for your show. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for ExactTarget on the content marketing team which later became a part of Salesforce during an acquisition. At Salesforce, she has one of the most amazing roles I have heard of, and more marketing teams should consider it. Her role is to try new things and help lead the charge into new forms of media for their content marketing efforts. Podcasting is one of those media types she has invested heavily.Throughout the show, we talk about the technology, strategies, content amplifiers, statistics, tools, and formats of podcasting.

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content. In this show, we dive into why you might consider moving to and SSL-secured site, the process and early results Christoph found, and a little bit on live video via social. Company/Title: Senior Director of Content Marketing, MedTouchBio:Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogge

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content. As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups. Finally, Shelly leaves us with some advice she would have told herself when she got started. If you are an enterprise marketer, this show has some great insights you will want to share with your team.Company/Title: Content Marketing Director, Dun & BradstreetBio:Shelly (@pisarose) has 15+ years of experience delivering value and results through B2B social networking, public relations, corporate communications, analyst relations, and marketing programs for organizati

In 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson. In their book, Experiences: The 7th Era of Marketing, I found a fantastic plan, along with great detail and research into why the approach was constructed the way it was, that really helped me in my efforts. In this podcast, I sit down with both Carla and Robert to find out more about their backgrounds, why customer experiences are so important, and how we can incorporate new approaches into our marketer efforts to create them.Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/experiences-with-robert-rose-and-carla-johnson/

Sue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do. Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why it is so important to her to be authentic and also protect her community. Jeff describes what the term community means to him and get into some of the communities he has developed over the years and how much love enters the equation along with empathy.Sue always has some great resources available, but you can attend one of her free webinars on 12/7 and 12/8 by registering at http://suebzimmerman.com/freewebinar Don’t forget to tag an Instagram post when you listen to the show with “#SueBMadeMeDoIt @enterprisemarketer”Bio:S