Pt Pintcast

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights:00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.00:01:45 - Documenting Daily Practice for Content00:16:32 - Revenue Models from Successful YouTubers00:30:24 - The ATI Stock Story and Lessons for PTs00:40:15 - Creating Authentic Connections with Content00:50:05 - Customer Loyalty & Turning Patients into ContentWe break down real-life strategies used by successful YouTubers and apply those insig

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.Key Discussion Points:[00:01:15] Introduction to BlazePod Technology in Therapy[00:10:45] Competitive

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. 00:00 - Introduction: Why Diagnostic Tech Matters in PT05:12 - Leveraging Diagnostic Ultrasound in Practice15:33 - Building Patient Trust with On-the-Spot Diagnostics23:45 - Marketing Strategies for PTs Using Innovative Tech34:10 - Monetizing Content and CPM/RPM Breakdown42:20 - Real-World Examples and Case Studies in PT51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It01:02:44 - Parting Thoughts and Closing RemarksThis engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.Key Points Discussed:How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.Monetizing Content and Reaching the Right Audi

The intriguing concept of "clinical theater" in physical therapy. This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.Key Discussion Points:What is "clinical theater," and why does it matter in patient care?How non-clinical factors impact perceived value and outcomes.Case studies: Integrating technology and environmental elements in PT.Strategies for creating transformative patient experiences.Using negotiation tactics to build strong relationships with clients.

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.In This Episode:Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form video contentOvercoming camera anxiety and leveraging 'batting practice' for better video performancesBuilding content packages for large and small-scale businessesReal-world case studies and practical takeaways for content creatorsTarget Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make t

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. 0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force6:18 - Embedded Care Model Explained8:40 - Space Force’s Holistic Health Approach10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine13:40 - Wearable Technology and Military Fitness Innovations16:55 - Why Space Force Recruits Cognitive High Performers19:08 - Tactical vs. Civilian PT: Key Differences21:35 - How Stand-Up Comedy Balances High-Stakes Work24:00 - Improv and PT: Using Humor in Healthcare28:42 - Space F

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.Chapters with Timestamps:00:00 – Introduction and Recap of Key Topics01:00 – The Role of Opportunity Cost in Content Creation04:30 – Why PTs Should Consider Branding Themselves08:00 – The Risks and Rewards of Building a Personal Brand12:45 – Exploring Revenue Beyond Insurance Reimbursement15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?20:10 – Creating

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. 00:00 - Intro01:45 - Hybrid Care Explained05:30 - Walmart Health Insights09:45 - MoviHealth’s Virtual Care14:30 - Trust in Integrated Care19:20 - The Future of PT25:15 - Career Lessons33:45 - Parting ShotStephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.Key Highlights:The role of trust and collaboration between healthcare providers in hybrid care models.How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.Why geography and time should

We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters:0:00 – Introduction: Motivation vs. Accountability in PT3:25 – Whose Job Is It to Motivate? Shifting PT Goals12:40 – Understanding Patient Responsibility & PT Boundaries20:15 – Matching Therapy Styles to Patient Personalities25:45 – "Celebrity PT" Branding: Making Therapists Local Stars33:05 – Innovative Marketing Tactics for Clinics41:20 – PTs' Communication Goal: Achieving Patient Understanding49:30 – Testing New Marketing Models for PT Clinics54:00 – CSM Live Podcast Idea and Final ThoughtsJimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune i

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers. 0:00 - Introduction0:40 - Meet JP Guidry: Guidry Golf and Sports2:05 - JP's PT journey and years of experience4:35 - Transition to golf-focused physical therapy6:45 - Building a mix of in-person and online services9:00 - Key marketing strategies to find clients11:15 - Learning the power of simple and effective messaging13:25 - Using social media to grow your PT business15:10 - Importance of building strong client relationships18:35 - Overcoming challenges during COVID-1921:45 - Tips for starting and scaling a cash-based practice23:40 - The value of mentorship in building your business26:20 - JP’s parting shot for PT business ownersWith over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He cove

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice. 0:00 - Introduction & recap of client success stories3:15 - Creating engaging content for patient reach9:22 - The Disney model: Market research through patient data15:30 - Surprise and delight: How small gestures make a big impact22:08 - Technology in PT: AI and future of clinical documentation30:47 - Building trust and patient-centric care in therapy40:10 - Case Study: Success with Vestibular First goggles45:18 - Social media growth tactics for PTs on YouTube, Instagram52:06 - Closing thoughts: Applying the 80/20 rule to practiceWe discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and deli

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care. Chapters0:00 – Introduction and guest welcome: Dana Strauss2:30 – What is value-based care (VBC)? Breaking down the concept5:15 – Why VBC is a game changer for healthcare and physical therapists8:20 – The limitations of the traditional fee-for-service model12:00 – How physical therapists can thrive in VBC models14:45 – The importance of PTs in reducing unnecessary healthcare spending18:30 – Barriers to VBC adoption and the need for awareness22:10 – Why CMS is a key player in healthcare transformation26:45 – Building relationships with p

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize yo

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what’s next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access. 00:00 - Introduction to Tyler Green02:20 - The Story Behind Rise Physical Therapy05:45 - What Makes Rise PT’s Model Unique?09:10 - Community Marketing: Building Trust and Awareness13:30 - Challenges of Expanding to Multiple Clinics18:45 - Effective Marketing Techniques for PT Clinics24:50 - Lessons Learned from Rapid Growth29:35 - How to Balance Clinical and Business Duties35:20 - Advice for PTs Looking to Start Their Own Clinic41:10 - Closing Thoughts: Growing a Successful PT ClinicTyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Creative Easter Eggs to Ensure Candidate Engagement58:00 – Final Thoughts: Standing Out in a Competitive Job MarketThey discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking t

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers. Chapters:00:00 - Introduction & Nuvio Mobility Overview02:15 - The Journey from PT to Product Developer05:30 - Key Challenges in Designing a Walker08:55 - Feedback from Caregivers & Patients: What’s Missing in Current Devices?12:35 - Nuvio's Advanced Design Features & Real-Life Benefits16:10 - The Importance of User-Centered Design in Healthcare Products19:00 - Impact on Patients: Reducing Pain & Increasing Independence22:45 - Advice for PTs Looking to Innovate or Develop Products27:10 - The Role of Data-Driven Care in Improving Mobility30:15 - The Future of Mobility Aids & Nuvio's Next StepsDiscover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the fi

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients Coming Back21:55 - Building Long-Term Practice Value27:20 - Using Technology for Recruitment30:00 - Monetizing Hardware to Grow Revenue35:50 - PT Innovation: Evolving or Falling Behind40:05 - Show vs. Tell: How to Attract Patients45:10 - Parting Shots and Key TakeawaysKey points covered:The evolving business models in physical therapy, focusing on patient outcomes and retention.Using specialized tools like Shockwave

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.Key Points Discussed:The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expect

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.Key Takeaways:The alarming statistics on falls in older adults.The SAFE Act and how it supports PTs in fall prevention.How PTs can advocate for change and help reduce fall risks for their patients.Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.