Art Marketing Podcast: How To Sell Art Online And Generate Consistent Monthly Sales

Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term.

Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any 3rd parties to make sales. Indirect is when you are selling through 3rd parties (galleries, publishers, etc). What happens with 3rd parties is the rug always eventually gets pulled out from underneath you, as many people learned the hard way during this pandemic. Make sure you have the right art business strategy and set your business up for long-term success.

When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that gets you the answers in a few days flat.

There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most accurate solution available for the problem, and about keeping your business moving forward rather than getting tied up trying to find perfect solutions.

The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can actively grow your business. When you rely on the algorithms of marketplace websites, and when you rely on galleries to sell your art, you are in control of nothing and your income will be unpredictable and unrepeatable.

Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money from your artwork, and the skills you need to build your own successful art business.

In this episode, Nick and Patrick discuss how for the 10th straight week Art Storefronts members experienced Black Friday level sales, and there is no sign that it's going to slow down anytime soon. 

In this episode, Nick and Patrick talk about how not to rely on 3rd parties to grow your art business, and how the internet makes it possible to bypass traditional gatekeepers like galleries and in-person art shows.

How do you build a viable art business in 2020? Run your own art gallery business online.   How?   1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem.   We created Art Storefronts to help you do this. We are an all-in-one solution: Proper Art Gallery Website + Ongoing Marketing Consulting.

  Nick and Pat discuss what's going on in the art industry today.

Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist.

Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news.

After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now.

Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Attention was hard to get in ’19 and it’s gonna be even harder in ’20. In this episode: What the smart artist is gonna do about it, and I proffer up a New Years’ Resolution for you. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here  

Shownotes will be coming soon

The Q4 holiday season is all about running your best sale of the year - but how should you get the word out? Meet the omni-channel marketing playbook. Plus: What to do about paid traffic for Black Friday and Cyber Monday. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Why the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

A rant on attention, an analogy on pop-ups, and why whether you like them or not you need to be using them. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here