Conquer Local With George Leith

Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, Forbes, and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique advantages they each have and work together to fill in gaps. Just as emerging platforms like TikTok are skyrocketing brands- radio, print, and television still have their place. We've experienced 2 prior waves, being; search and social media. Gordon goes into detail about the 3rd wave of marketing which is video. Brands that can adopt this way of communicating will be leading the marketing atmosphere in 2022 and the next several years. Your audience can find you- they are aware that you exist- now they want to get

Even local competition has become international in 2022. Consumers are smart, informed, and intrinsically motivated to find the best offering for their wants and needs. So, how do we compete? How do we stand apart from the other businesses in our corner? This is what we're conquering today. Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience. He is the author of multiple international bestselling books including ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, ‘The Offer You Can’t Refuse’ and a technology thriller called Eternal. In this week's episode, Steven highlights; how 5% of customers are a pain although we mustn't make decisions based on them, the misconception that digital is taking over the human side of business, and how to overcome challenges in creating content to grow your following by the thousands.Conquer Local is presented by Vendasta

Another master sales episode brought to you by your favorite sales leader, George Leith. Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he thinks are some of the most common mistakes. Think of a common practice like using jargon. We maybe don't want to sound as though we lack knowledge, so we use this industry-specific knowledge. However, our customers likely don't know these meanings. In an attempt to be perceived as in the know, our clients may not say that they don't understand. So, when trying to create a better client experience, we've actually tarnished the relationship. Avoiding these will absolutely cement stronger relationships with your customers, build trust, help you establish authority in your niche, and make your life a lot

Keenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company, he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune 25. In this episode, he provides his unique perspective on CRMs, who own the success in a coach and coachee relationship, and a new communication style to increase productivity. You can view his passionate, daily videos by following the hashtag #KeenanVids on LinkedIn but today we’re going to give you the whole package here on the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affilia

Leap Consulting Solutions, Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss human resources' massive shift in our everchanging environment. This entails remote working environments, hiring across the globe for your organization, building trust in your organization, and being proactive in acknowledging when your employees are crushing it. Lots of great takeaways and an overall brilliant conversation with HR tech super nerd, Lauren B. Jones. Lauren B. Jones has been a leader, influencer, and innovator in the staffing industry for just over 24 years. Her focus on mindful and responsible usage of technology in the human capital industry is helping businesses align their future desires with the technologies of today all with a singular focus in mind - keep the process human. She founded Leap Consulting Solutions with the intent of supporting businesses in adding clarity to the steps required to digitally transform with excellence. Lauren has been named Top 15 Staffing Professionals to watch

On January 11, 2022, Vendasta, our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King, Co-founder and Vendasta CEO says the following:“MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Vendasta team... This partnership will bring MatchCraft’s enterprise-level technology to all our channel partners, allowing them to have a superior technology stack only large companies could previously afford. We know MatchCraft exceeds expectations because we hear it from many of their partners—who happen to be our partners, too.”The deal marks an acceleration of both companies’ strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SMB clients around the world. The

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.Today he's going to dissect agency profitability. This is a coast-to-coast breakdown on the financial aspects, how to manage time, and how to approach clients. Everything you need to increase margins and scale your business is in this episode of the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how o

Leading expert on time management and selling negotiations, Chris Croft from Chris Croft Training and Management joins us again this week to discuss price negotiations. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. Most negotiations are from the buyer's perspective. We're flipping the script today. SMBs and agency owners especially need someone rooting for them. Here's how to become more confident in charging what you're worth. Actually, it's more than charging what you're worth- here's how to get what you're worth. Listen to Chris' Top 10 Price Negotiating Tips for sellers in this week's episode, and find them listed here:Set a walk-away pointBuyers have weaknessesSay 'no' the first timeInstead of 'yes' or 'no'... negotiate!Try not to open firstDon't op

Leading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This week he joins George Leith to discuss time management. Chris has this brilliant ability to make the impossible very attainable through incredibly clever tactics and his realist approach to taking on projects. We are all very busy, and time is historically known as being a "scarce resource". Let Chris guide you into finding its abundance in this week's episode of the Conquer Local Podcast.Chris' 5 choices you have for getting more time:Say no - ie. "I can't do it."Negotiate - ie. "I'll do it, but only if this..."Say yes and give it to someone else - ie. establish a trusted team yo

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter "Digital Marketing Tips" has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago Cause, a nonprofit he helped create.Andy Joins George Leith this week to discuss account-based content marketing and webinar building through LinkedIn, zero-waste marketing and how to align sales and marketing teams, and meeting what you know will work vs. what the client thinks they need. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s

This week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own experiences. As you listen to this episode, note the anatomy highlighted and cross-reference it with your own strengths and weaknesses. Are there aspects you could improve on or have you checked off the entire list? Lastly, understand that everyone is unique. If some aspects of the anatomy highlighted don't come as easily, that's when we build a complimentary team to take us to the next level.The anatomy of an entrepreneur as discussed in the episode:Calculated & LogicalMotivated & FocussedConfident& OutgoingRisk-taker & CourageousStrong Work EthicCreative & InnovativePatient & Persisten

Back for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the "ABCDE of Marketing Re-invented" (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advises. He believes that this is the future of marketing, below are descriptions for his framework as discussed in another can't-miss episode:a. Audience: Who we are marketing to, how we find them and their mindset has shifted greatly over the past decade.b. Brands: Brands continue to be important but the way they are built is changing greatly. Today Experiences, Purpose, and Employee Joy matter the most in building brands. These changes explain the long-term secular decline of advertising and communication but the renaissance and rise of marketing.c. Content: Content has always been a key to marketing. The three big

Rishad Tobaccowala is an author, speaker, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins in January 2020 and focuses on helping people think, feel, and see differently about how to grow their companies.In the first episode of a 2-part series, Rishad is going to go over restoring the soul of business and what it means to remain human in an increasingly digital landscape, the 6 C's in how to navigate change, and curing your inner dinosaur disease. As mentioned in the episode, the 6 C's include: Cognition, Creativity, Curiosity, Collaborate, Communicate, Convince.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more ab

Heather Monahan is a best-selling author, keynote speaker, TEDx speaker, and Board Member of Healthlynked Corporation. As a former C-suite executive in media, she was named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather’s podcast Creating Confidence is a Top 100 show in the Business category on Apple Podcast. Heather was named one of the Top 40 Female Keynote Speakers of 2020 and Top 50 Keynote Speakers in the World 2022 by Real Leaders and her new book Overcome Your Villains is available now.Heather joins us this week to propose the idea of auditioning for the role of yourself. It's a new year, and entering a new year typically comes with some new goals and ambitions. These require a new set of habits, routines, and a shift in mindset. How do we maintain and rewire ourselves in a manner that will finally allow us to take those steps necessary to accomplish what we desire? Listen to Heather layout what made her realize she w

2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan King what's in his incredibly accurate crystal ball. This year he's seeing images of robotic process automation, inflation, and how technology and automation can help with this, and possibly the "end" of Covid in 2022. Adaptation continues to be the name of the game and in 2022 it will be absolutely necessary. However, small businesses can pivot and adapt faster than anyone and will continue to win the day. Thank you all for a record-breaking year with the Conquer Local Podcast. It has been with great pride that we continue to bring you the best of the best, ensuring you have the resources and knowle

Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her blog each year, where she reports on her daily adventures in the pursuit of happiness and habits. As you can probably tell, Gretchen is the real deal and we could go on and on. The last note is that listening to her podcast Happier with "Gretchen Rubin" has been referred to as "one of the 10 life-changing things to do" by BuzzFeed.Gretchen dives into her Four Tendencies framework, going over how you can self-assess and determine which one you fall under. This is determined by how you react to int

Do you have a mind for sales? Mark Hunter joins us to discuss this very topic. Mark was recognized as one of the top 50 most influential sales & marketing leaders in the world. He is the Author of 3 books, High-Profit Prospecting, High-Profit Selling, and his newest book, A Mind for Sales. He has an online program “The Sales Hunter University” which is ranked as one of the top 10 sales learning programs due to his unique style of coaching and engagement. He spoke on 5 continents and travels more than 200 days per year working with people, helping to show them how to find and retain better prospects. His integrity-centered sales strategies are used each day by thousands of salespeople from “Fortune 100” firms to small start-ups. Regardless of the industry, his strategies work. He’s known for his engaging style that empowers sales teams to move to a higher level.In this episode, Mark is going to teach us about what it takes to be a salesperson, a genius process to getting more referrals, and his renowned 10

Long-time Vendasta Partner and Principal at Creative Canvas Media, Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can always be better". Listen to Cathy as she discusses the strategy behind her 92% close rate (yes, you read that correctly), how she leverages the Vendasta Community (Conquer Local) in running her digital marketing agency, and the importance of finding your niche and specification. REGISTER HERE If you enjoy our Podcast, you’re going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5)

Vendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative we debrief now and then to assess how we are operating and HOW we can be better. George is going to go through the following top 10 skills to win at work and discuss how you can implement them today:Ability to self-manageStay organized Emotional intelligence Focus on teamworkBeing able to make decisions Dive deepActive listening Good writing Speaking NetworkingREGISTER HERE If you enjoy our Podcast, you're going to love our Conference. We are inviting you to join our action-

In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to serve over 300 clients and were eventually acquired by Stockholm-based BTS Group AB. From his vast experience in different levels of leadership, he developed an analysis of leadership that involves the 5 levels individuals may find themselves at (Buddy, Parent, Boss, Expert Coach, then Partner in Performance) and how to guide the progress through each. He also discusses his ASPIRE model to leadership, how anybody can be a coach, and how we use this model with our sales teams, sales leaders, and executives.REGISTER HERE