Conquer Local With George Leith

David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue’s $100M+ aviation business under the brand name PlaneTechs.In this episode, you're going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to

This week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency. He approached this new venture with the same results-oriented, incredibly methodical, and passionate demeanor he carried throughout his financial career. In this episode, Robert takes us through his psychology to starting and running an agency. This includes; the 3 P’s to keeping your sanity, why positioning matters and how to position your agency, how to structure your day with categorized tasks and time allotment, prospecting with efficient funneling, and real-time, in the wild Google My Business audits (a must-listen tactic).Conquer Local is presented by Vendasta. We have

DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in your marketing strategy. She discusses trials and tribulations such as lacking confidence in your content creation and the 95% "no" response rate she got when approaching publishers before she became a proprietor with GenZ Publishing. This episode will make you reimagine what it means to think "inside" the box, "outside" the box, or what this box people keep speaking of is? Is there even a box? Dr. Rissy doesn't think so. All this and more in this episode of the Conquer Local Podcast.Conquer Local is

In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we c

Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.In this episode, George Leith and Krista Neher discuss specializing on just one platform and perfecting it, adapting content to different cultures and considering i

Why should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, Inc, and HubSpot as a top B2B sales podcast. In this episode, Donald discusses how becoming a sales evangelist allowed him to incorporate sales as part of his identity, which gave him no option for failure. He goes over how he engages his message recipient's senses when making contact, creating affirmations in order to do more than you ever thought possible (proven), and how to show your best self on LinkedIn in order to create word of mouth and infinite referral value. Visit Donald's Blog to hear more about his unique evangelization of sales or inquire with Donald on how he can help you generate more revenue consistently with his Sales Trainin

A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwide and Co-Authored the book Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals. In this episode, he and George go over emotion and defensiveness in handling objections, how to reduce complacency in high performers, and how research has truly become Nick's best friend. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ ch

Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launched in July 2019 and since then has grown to a national brand and has established itself as an effective platform for merchants to acquire and reward its customers. Listen to George Leith and Darby discuss RBC Royal Bank’s new-age customer loyalty programs including an app that informs you when to roll out the garbage bin, an app that streamlines the incorporation process for business owners, and an app that walks users through the immigration process to Canada. This “beyond banking” is all about solving bigger problems and it's yielding massive results.**For Canadian listeners only: Download the Ampli App and use

Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better?This week’s guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work. Cindy McGovern aka "Dr. Cindy" is the Founder, CEO, and First Lady of Sales at Orange Leaf Consulting. She is an expert in the areas of sales, leadership, and management, and has a Doctorate in Organizational Communication. Dr. Cindy helps take the ‘ick’ out of sales and empowers people to embrace their inner 5-year-old to use the art of selling to achieve their personal and professional goals.In this episode, George Leith and Dr. Cindy go over her 5 steps in becoming a better salesperson:Creatin

This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit is strikingly similar to prepping your house for sale.Establishing show notes for this week's guest was a pick-and-choose from a long list of incredibly large numbers and tremendous accomplishments. James Ciuffetelli is a transformational leader with 30+ years of experience. He is the Co-Founder and CEO of Whiteark, a consulting firm based in Melbourne, Australia. James was a digital transformation lead for a $1Billion Telco/Marketing Services business, a member of the carve-out of an $800Million turnover business from an ASX Top 50 to Private Equity, and has led teams of 1000+. James also generated >$1.8Bill

We are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment.Paul was described as an absolute pleasure to have around. He immensely cared about the people and projects he was involved with, which is showcased in the words of many Vendastians as they described Paul as “a great laugh”, “incredibly unique”, “an absolute pleasure”, and “Vendasta’s most interesting man in the world”. We thank Paul for not only his significant contributions at an organizational level but his “make others better” mentality. It didn’t matter if you were a complete stranger or if he had known you for years, he would do whatever he could to see you succeed. Paul Plant, thank you for everything you’ve done for Vendasta, and for everything you’ve done for our people.Paul was an experienced Strategic Marketer,

Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own.We are happy to welcome a Vendasta Partner, Stephanie Krummenacker of MediaBrush Marketing, on the Conquer Local Podcast with George Leith. It quickly becomes apparent in Stephanie's discussion that MediaBrush Marketing’s doubling growth rate year over year, primarily on organic referrals, is no accident. She truly internalizes the notion of joining her client’s team, acting as an outsourced CMO. In this episode, expect a robust conversation about taking that step and starting your own agency, battling the “salesperson mentality”, what it means to become an in-house marketer for clients and its benefits, and recognizing when we need to “break up” with a client. If you

This week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your offering. Social media is a place to connect with your audience. Be authentic, be honest, and most importantly- be confident. Show the world who you are and what you're up to and watch opportunity unravel.The 39 ideas for when you don't know what to post on social media:Remind people of who you are, write a post about how you startedBehind the scenesPersonal story or struggleShare a quote from someone who inspires youShare your morning routineShare what inspired you to create your product, service, or brandAsk a questionPost a poll on a subjectShare a review of your favorite bookAsk for recommendations (apps, t

Sales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side SellingIn this week's podcast, George Leith hosts Amazon #1 best-selling author of Same Side Selling, Ian Altman. Ian highly values sales integrity and the effective communication needed in order to ensure both parties winning, or in some cases understanding that the buyer and seller aren't a good fit. We explore how to communicate effectively with buyers, how to show your buyer what they want to see when they want to see it, the integral part layout of a contract plays in decision making, the relationship of price and value for price-focused buyers, and integrity-based negotiations.Ian started, sold, and grew his prior companies from zero to over $1 Billion in value. He has since spent more than a decade helping others to achieve explosive gro

Outcome based selling requires understanding where satisfaction comes from, and what if we always knew exactly what to say in this process? Don't get us wrong, there's a bit more to it than that. But when incredible feats were being accomplished, this week's guest recalls, “I would never say wow, I’d simply ask how. And then dig in and say yea- but really, how?”. This is how Phil M. Jones molded a robust, outcome based, and quite frankly very impressive career. George Leith speaks with Phil M. Jones, Philmjones International on this week’s podcast. Phil takes great pride in adding value. He discusses at what point we should celebrate a sale, outcome based selling, preparation, and understanding an audience's capacity to understand your message. Phil went from single-handedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15. Soon after, at just 18, Phil was offered the role of Sales Manager at fash

The modern sales process doesn't have any smoke or mirrors. Instead, sales are being lubricated with researched inquiries, catered scripts, and genuine interest in order to optimize value for the person on the other end. This is business in 2021, and we welcome it with open arms.Our host, George Leith interviews the renowned Morgan Ingram on this week's episode. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales, and LinkedIn's Top Sales Voices of 2018, 2019, and 2020. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review. He is the Director of Execution and Evolution at JBarrows Sales Training, focusing on delivering to sales development teams to enhance their skill sets and performance. In addition, Morgan started his own YouTube series, The SDR Chronicles, with more than 100 videos providing SDRs with motivation, advice, and tactics. In his previou

A top performer is labeled as such because they internalize the work in front of them. This is not just a job- this is a very exciting life and duty becomes a wonderful opportunity to provide value. This means confidently stamping their name on the day's work and approaching the next hill ready to sprint.Our host, George Leith is eager to sneak you some industry insight on common denominators (listed below) throughout every top performer he's come in contact with over the years- and how he has leveraged these skills in his own career. If you're looking to outperform or perhaps are in pursuit of some defining skills to focus on to maintain your current output, you're not going to want to miss this episode of the Conquer Local Podcast.8 skills every top performer should possess: 1. demonstrate active listening 2. resilience and grit 3. show empathy 4. always prepared 5. self-motivated and competitive 6. strive to establish trust 7. a

Introverts networking, approaching events like they're building a rocketship to go to space. They are methodical, attentive, and interact with scripted purpose- and that is how the new-age introvert is conquering networking events and developing lasting, meaningful connections.Matthew Pollard, the Founder of Rapid Growth Coach moves on to his second book in this 2 part series podcast. The Introvert's Edge to Networking challenges our preconceived notions toward introverts networking through Matthew Pollard highlighting the following;Why introverts make better networkersChanneling your superpowerYou can’t please everyoneWe all tell storiesOur differences define usSpeak to the right peopleWhat to do in a roomThe step everyone forgetsThe feedback factoryThe Digital FrontierIf you tuned-in to last week's episode, you already know that Matthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, and his

Introverted salespeople seems like a typo. Taking a deeper dive, the fact is that introverts have a special set of innate skills comparable to superpowers that can be leveraged to not only compete with but greatly surpass extroverts in a sales setting.On this episode, we bring you the Founder of Rapid Growth Coach, Matthew Pollard. We immediately knew this had to be a 2 part series and couldn't be more excited to showcase this incredibly insightful topic of introverted salespeople. We explore Matthew's first book, The Introverts Edge, that covers;Set the Stage - Step 1: Trust an agendaMine for Gold - Step 2: Ask probing questionsSpeak to the Right Person - Step 3: QualificationDon’t sell - tell - Step 4: Story-based sellingDon’t argue—augment - Step 5: Dealing with objectionsTake their temperature - Step 6: Trial closeAsk without asking - Step 7: Assume the saleMatthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the ad

Educating your clients makes them feel that you want to improve their experience and encourage them to make better, more informed decisions.We are excited to bring you marketing guru - Jenni White. She is the CEO & Founder of Polaris Marketing & Consulting; they help businesses enhance their marketing strategies, widen their reach, and increase their revenue. Jenni has an excellent tip on how to save time while educating your clients. She explains why it's important to educate clients on the fundamentals while balancing your precious time. Not everyone wants to be engaged, but if they know more about the products and ROI, it will mean less work for you in the long term. When you take the time and effort to educate your clients, they feel taken care of.Jenni has been a much sought-after marketing guru from tech start-ups to long-term established businesses. She specializes in building strategic partnerships, business development, marketing strategy implementation, and product development and ideati