Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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The Evening Mumbo: The industry's ugly side, AnalogFolk comes into local ownership, ACCC launches next stage of digital platforms inquiry, marketing department cut at Milkrun
09/03/2023 Duración: 05minHere is a taster of Mumbrella's new podcast, The Evening Mumbo. Today, on 9 March, Calum Jaspan and Damian Francis run you through the biggest stories in Australia's media and marketing industries. Subscribe on Apple Podcasts here --> https://podcasts.apple.com/us/podcast/the-evening-mumbo/id1673880158 And Spotify here --> https://open.spotify.com/show/0qRfYeBVbRjBep0LPKzRd5?si=47da72cc9cc24385
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Publicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO again
08/03/2023 Duración: 47minOn this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and Target's Nicole Mandile, breaking down the relevance of International Women's Day in the face of enduring gender inequality (16:17).
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Lee Leggett joins CHEP Network as CEO; HBO rights to remain with Foxtel; plus EssenceMediacom’s Rupert McPetrie and Sophie Price
01/03/2023 Duración: 41minAfter much anticipation Clemenger Group has named Lee Leggett as the CEO of CHEP Network (2:04), just as the news drops of yet another of the group's ex-staff members launching a new agency (6:46). Then, the team discusses Foxtel's extended deal with Warner Bros Discovery, which sees it hang onto the prized HBO assets for now (8:31). All that before a chat with EssenceMediacom's APAC CEO, Rupert McPetrie and chief strategy officer, Sophie Price as the newly-merged agency hits the market (15:08).
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Ten shakes up sales; values vs media investment; Host/Havas lands Gayle While; plus chats with Ciaran Davis and Sophie Madden
22/02/2023 Duración: 37minA look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).
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Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham
15/02/2023 Duración: 40minMax Baxter is launching IPG's design and innovation agency Huge in Australia, is there room in the market? (1:58) A look at the touted merger between HT&E and Seven West Media, and the the liklihood of it actually happening (10:52), and the chances of Telstra diversifying as it calls in its security services, for its first brand ad under Brent Smart (23:38). All that before M&C Saatchi's Justin Graham chats about his new role, changes to the local operation, and the chances of the group staying independent this year(28:03). Previous interview with Mat Baxter -->
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More execs on the move; Mark Richardson's new gig and AKQA's Ajaz Ahmed
08/02/2023 Duración: 42minNews involving CEOs at EssenceMediacom (1:08) and Host/Havas (5:53) leads the news this week, though for one agency, its path forward is less clear than for the other. Then, after months of speculation, former Aldi head marketer Mark Richardson has re-emerged at Marley Spoon (10:10). The team chats about what his new role might look like before founder and global CEO of AKQA, Ajaz Ahmed joins the podcast to discuss AI, solving problems for a software giant aged 15, and why he's not hot on the metaverse (14:13).
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Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA's Josh Faulks
01/02/2023 Duración: 43minWith Justin Hind's departure from CHEP, the team discuss the challenges that lie ahead for the group (02:06). Then, onto TV figures as the ratings year kicks off (13:13), before a look at how a CMO merry-go-round could shape the year . Finally, new AANA CEO, Josh Faulks joins the podcast to chat about his agenda for 2023 and shaking up the industry body (25:08).
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Mick Molloy’s strategy to crack Sydney radio
30/01/2023 Duración: 20minWhat better way to kick off the new year than with Mick Molloy? The returning Triple M breakfast host talks about his love of live broadcasting, why he wants to say 'I had a crack at Sydney', taking lessons from Christian O'Connell, hoping his NRL naivety is 'cute rather than annoying', and why he reckons his show can find a bigger audience.
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Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector?
15/12/2022 Duración: 38minNITV celebrated 10 years of free-to-air broadcast on Monday with a concert bookmarking a shift into the heart of SBS. There is still plenty of work to be done though, which is brought firmly into focus by the looming Voice to Parliament referendum. Calum Jaspan speaks with senior members in First Nations media to mark the decade of NITV, and the challenges that lie ahead.
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What was the biggest story of 2022? Plus Publicis boss Michael Rebelo
14/12/2022 Duración: 48minOn this week's Mumbrellacast, the whole team gets together to each put forward their case for the biggest story of 2022. (02:02) Then, Publicis Groupe ANZ CEO, Michael Rebelo returns for an end-of-year chat, to talk about the group's report card, why smart clients will prevail in 2023, the inconsistencies in pitching, and why winning awards gives you the edge in the talent market. (14:58)
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Wrapping the year in news media: Election coverage, commercial models, Bargaining Code, privacy challenges and embracing TikTok
07/12/2022 Duración: 53minNews Corp's Peter Blunden, Guardian Australia's Dan Stinton, and AAP's Lisa Davies join host, Calum Jaspan to wrap the year in news media. The panel discusses topics including media diversity, dealing with global platforms, differing commercial models that have emerged in the age of digital news, balancing political coverage, privacy, and the biggest stories of the year.
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Is dentsu's leadership team finally complete? Plus industry job cuts and making sense of the TV ratings year
30/11/2022 Duración: 44minWith dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35).
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Is sport becoming advertising's problem child? Plus Dentsu's new top creatives
23/11/2022 Duración: 54minWith the World Cup underway amidst a cloud of controversy, Damian Francis and Andrew Banks join Calum Jaspan to discuss whether sport has become the problem child of the ad world, before Avish Gordhan and Mandie van der Merwe chat about why Dentsu Creative is 'the lovechild of a traditional agency and a consultancy', and balancing a professional and personal relationship.
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One year on at GroupM: Clarity in the agency lineup, embracing Buchanan's chaos and cautious optimism
21/11/2022 Duración: 42minA year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare's CEO Maria Grivas join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.
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Should Christmas be Australia's Super Bowl moment?
16/11/2022 Duración: 01h10minIn a festive Audio Campaign Review, 72&Sunny's Andy Flemming, CHEP Network's Katie Peacock, and Bear Meets Eagle on Fire's Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia's 'Superbowl moment'.
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A Good Different approach: How Aldi became a Special Buy through creative advertising
09/11/2022 Duración: 46minIn this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.
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Upfronts season: As two BVOD markets emerge, is Netflix and co's entry a validation of SBS' premium strategy?
07/11/2022 Duración: 36minOn the final Mumbrellacast upfronts special, SBS MD James Taylor and director of indigenous content Tanya Denning-Orman chat with host, Calum Jaspan about its bullish approach to 2023 as a 'premium destination', how it plans to cover a looming Voice to Parliament referendum, bringing First Nations stories into cultural consciousness, and why is does not see Nine, Seven, and Ten as its competition.
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Victoria saves the day for Netball Australia; and building a global tourism campaign with Justin Graham
02/11/2022 Duración: 45minOn this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).
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Upfronts season: Why oOh! Media's new Reooh is 'more than just retail'
01/11/2022 Duración: 42minIn the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.
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When attention becomes disruption as QMS and City of Sydney reviews its street pylons
26/10/2022 Duración: 33minOn this week's Mumbrellacast: QMS hits pause on its 'communications pylon' City of Sydney rollout after complaints from Sydneysiders (01:38). Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday (13:17), before a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for different reasons (23:16).