Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Upfronts season: Why 2023 is the year to 'bounce Seven into the future'; plus a warning shot to social media's slice: 'we're coming after theirs'
25/10/2022 Duración: 39minThe next in line for the Mumbrellacast Upfronts Season stretch, Seven West Media’s Kurt Burnette and Natalie Harvey join host, Calum Jaspan to chat about not just relying on tentpoles to get you through the year, why Kyle ‘creates conversation’, how it is coming after social video’s slice of the pie, the value in retaining Australia’s number one sport and what happens if it goes without one in summer.
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Can Ruby the Roo lure 9 million tourists back to our shores? Plus creating truly sustainable strategy with Salterbaxter
19/10/2022 Duración: 46minOn this week's Mumbrellacast: how Tourism Australia is looking to use its new brand ambassador, Ruby the Kangaroo to bring the tourism industry back to its 2019, $60 billion level; whether TikTok should be brought under the News Media Bargaining Code; and Nine pulls print from Tassie. Plus, a chat with Kathleen Enright and Skye Lambley from recently launched (in Australia) creative sustainability consultancy, Salterbaxter.
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The Guardian serialises the Ben Roberts-Smith trial, plus launching WeAre8 with Lizzie Young
12/10/2022 Duración: 42minOn this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platform.
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Upfronts season: 'Never say never' to ad-tier on Paramount+; a schedule shaken up and more from Rod Prosser and Dan Monaghan
10/10/2022 Duración: 46minThe second in the Mumbrellacast's Upfronts Series, Paramount ANZ's Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.
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Is there room for another streamer? Plus Cummins & Partners' Michael McConville
05/10/2022 Duración: 48minOn this week's Mumbrellacast, Andrew Banks joins host Calum Jaspan to discuss a potential new streamer in a much-touted match-up between Seven and NBC Universal. Meanwhile, ratings were down for the NRL Grand Final, and ad agencies turn their hands to art in this year's Rigg Design Prize. Also, an interview with Cummins & Partners new CEO Michael McConville, as he looks to put his stamp on the agency.
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Audio Campaign Review with Thinkerbell and Akkomplice; Plus F-List sparks conversation
28/09/2022 Duración: 54minOn this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host, Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'.
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Upfronts season: Michael Stephenson on why we won't see ads on Stan, and Nine's upcoming slate
21/09/2022 Duración: 35minIn the first of Mumbrellacast Upfronts Series, Nine's Michael Stephenson talks through some of the main takeaways from the event, including why it devoted time to Stan if there are no ads to come, how the migration to Galaxy is tracking (and why the holdcos are leading that), why it will continue to be progressive in its presentation, and a deeper dive into more of Nine's updates.
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Nine kicks off upfronts season; plus evolving the Royal brand
15/09/2022 Duración: 43minOn this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan as Nine was the first cab off the rank in upfronts season, with the team dissecting any standouts from its presentation, plus the company's new employment bargaining agreement with its newspaper journos. Plus Al Crawford and Karina Keisler join the podcast to discuss the brand of the Royal Family, in a historic week following the passing of Elizabeth II.
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A cashed up AFL, a new Clemenger BBDO Australia, and Cartology's Mike Tyquin
07/09/2022 Duración: 46minOn this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan to discuss two major bits of news in the media and marketing industry, with the AFL securing a record $4.5 billion broadcast deal, and a number of changes at Clemenger Group, which sees a new Clemenger BBDO Australia agency emerge. Then, Cartology's Mike Tyquin joins the podcast to discuss the company's rapid growth and the booming retail media sector.
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Mumbrella's Publish Conference with James Chessell
01/09/2022 Duración: 50minOn this week's Mumbrellacast, Emma Shepherd, Andrew Banks, and Kalila Welch join host, Calum Jaspan at the Mumbrella Publish Conference to discuss a week of news in the media and marketing industry. Then, in a recording of a session from the event, Nine's James Chessell discusses the company's mastheads transformation from a print-focused to a digitally-led subscription model
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Radio ratings, plus Eric Beecher and Peter Fray
24/08/2022 Duración: 39minOn this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss the industry news, headlined by radio ratings survey five. Then, Private Media chairman Eric Beecher and Crikey editor-in-chief, Peter Fray chat about taking on Lachlan Murdoch and fighting for public interest journalism.
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Lisa Ronson in surprise Coles exit, financials, back to work, and Crikey vs Murdoch
17/08/2022 Duración: 45minThis week's Mumbrellacast sees a full house, with Darren Woolley also joining host, Calum Jaspan to discuss a busy week in the media and marketing industry, with topics including Lisa Ronson exiting Coles, Crikey facing off with Lachlan Murdoch, back to work debates, financials chats on SWM and the holdcos, plus senior hires across the industry.
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Foxtel's streaming future, new social media booms; plus Hatched on winning MAOTY
10/08/2022 Duración: 50minOn this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss competing for market share in a growing streaming playground, and how new social media platforms in TikTok, WeAre8, and BeReal are shaping smartphone use and ad revenue. Plus, team Hatched join the podcast to discuss the year that was with the agency taking home Media Agency of the Year at last week's Mumbrella Awards.
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Agency ins and outs; plus Livewire’s co-founders
03/08/2022 Duración: 42minOn this week's Mumbrellacast, Andrew Banks and Kalila Welch join host, Calum Jaspan to discuss the week's news, which included a big appointment at Dentsu, and a big departure at Havas too. Then, Livewire co-founder and co-CEOs Indy Khabra and Brad Manuel join the podcast.
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Will Nine's journos strike? Plus, Mark Green
27/07/2022 Duración: 45minOn this week's Mumbrellacast, Emma Shepherd joins host Calum Jaspan to discuss potential industrial action at Nine's print titles. Then, Accenture Song ANZ lead and The Monkeys CEO and co-founder, Mark Green joins the podcast.
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Mumbrellacast Live: Mim Haysom and Nick Garrett on the evolving CMO and why we should be playing a 'bigger game'
25/07/2022 Duración: 45minIn this special edition of the Mumbrellacast, Suncorp's Mim Haysom and Deloitte Digital's Nick Garrett join host, Calum Jaspan on stage at Mumbrella360 to discuss how the relationship between brands and agencies continues to change, and the parties need to bring each other into the conversation for both to thrive.
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Thinkerbell packs its passport, Network 10 rising, Woolies shops, plus key voices from Mumbrella360
20/07/2022 Duración: 34minOn this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.
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H+C, BMF for audio Campaign Review; plus ACA talks Create Space
13/07/2022 Duración: 47minOn this week's Mumbrellacast, BMF's David Roberts and Howatson + Company's Dom Hickey join host, Calum Jaspan for another edition of audio Campaign Review. Then, the Advertising Council Australia's Tony Hale and Hannah Sturrock join the podcast to discuss the release of its Create Space Report and Action Plan, how it was devised, and how it hopes to change industry behaviours going forward.
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Integration, sports rights fights, and positioning a brand sustainably
06/07/2022 Duración: 53minOn this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).
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Mumbrellacast: Sir Martin Sorrell, Half Dome on unlimited leave and no media Royal Commission
29/06/2022 Duración: 49minOn this week's episode, Kalila Welch and Andrew Banks join host, Calum Jaspan, with Half Dome's Lisa Lei and Catherine Smith popping by to answer your questions on their 'unlimited leave' policy, and the team discusses the Labor Government's decision to not push ahead with a media diversity Royal Commission. Plus, an interview with S4 Capital's Sir Martin Sorrell.