Saas Breakthrough

Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy!Notes- 02:35 A Toolset for Leaders To Better Guide Their Team As a Whole- 03:00 The Signs That Showed the Need To Segment Better Incoming Leads- 05:10 Starting the Audience Segmentation Experiment- 09:35 Dealing With False Segmentation- 11:15 Setting Email Funnels for Segmentation- 13:30 Serving the People in Between the Two Product Funnels- 15:20 Running Experiments When You Have a Small Team- 17:15 Next: Finding More Product-Market Fit- 18:35 The Results So Far and What Comes Next- 20:50 Team Leadership: Passing on Tribal and Historical Knowledge Without M

Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system.In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL ratio of 55%. You'll learn what it means to be a remote-first business, and how that has to be embedded not only in your hiring practices, but also in your culture, your communications, and your rules of engagement. Enjoy!Notes:- 02:20 Providing Marketers a Central CMS To Organize All Their Content for Any Channel  - 03:35 Using Content To Increase Brand Awareness  - 07:55 Building In-House Content Marketing Expertise as a Core Asset  - 09:30 Planning Content Creation More Strategically  - 11:55 Mapping the Entire Funnel From an Asset Perspective  - 13:50 Looking at Content Pieces in an Example Funnel  - 20:30 Mixing Gated and Ungated Assets on the Website  - 22:50 A

Meet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster.In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativity in campaigns, how to do a team brainstorm, and how to lead a team in remote settings. Enjoy!Notes:- 01:50 Deciding To Run a G2 Social Campaign To Inform People About the Award- 03:05 Everything Starts With a Good Old-Fashioned Brainstorm- 08:45 How the Campaign Fit Into Different Parts of the Marketing Funnel- 12:20 The Results So Far and Unexpected Benefits- 14:50 Organizing a Creative Campaign With a Remote Team All Over the Map- 17:35 A Piece of Advice: Hire the Right People- 18:30 The Challenges of Leadership in a Remote Environment- 24:15 Lightning Questions 

Meet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more!In this episode, you'll learn about the virtual event series called "Let's Go Phygital" and how it's creating brand heroes inside big companies. You'll discover a powerful meta-event you can run, how to find the best event partners, and how Hoppier increased their virtual event attendance rate to 70%. Enjoy!Notes:- 02:15 Driving Virtual Audience Engagement via Custom-Branded Virtual Credit Cards for Attendees- 02:50 Running the "Let's Get Phygital" Event Series- 07:30 Leveraging an Event Series To Create Brand Heroes Inside Large Companies- 09:30 Hosting a Meta Virtual Event Where You Show How Your Product Is Best Used- 13:10 How To Find the Best Complementary Event Partners- 16:05 How To Get a 70% Attendance Rate- 24:10 Lightning Questions

Welcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes.In this special interview, you'll hear how the SaaS Breakthrough podcast began, what David would do if he started over today, key lessons he learned from guests, and his best advice and tips for anyone wanting to start a podcast for marketing. Enjoy!Notes:- 02:25 How the SaaS Breakthrough Podcast Began- 03.00 Landing the First Guests- 05:15 Taking a Narrower Approach- 06:50 What David Would Do If He Started Over Today- 08:30 Unique Guests and the Company Most Referenced- 11:35 Expecting the Unexpected and Rolling With the Punches- 14:00 Skills Needed for a One-Man Show- 15:35 A Key Lesson for Podcast Newbies- 18:00 Investing in Audio Equipment- 18:30 A Pro Tip To Control Dogs While Recording- 19:15 Best Insights From Past Guests on Marketing and Podcasting

Guests included in this episode are:- Kevin Ho from Wishpond  - Mark Kilens from Drift- Jennifer Sabin fom Capacity- Len Markidan from Podia- Tarah Darge from timetoreply- Fiona Stevens from LoyaltyLion- Marcy Dobozy from Vidyard- Juliette Kopecky from LinkSquares

Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital.In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generation strategy; and the best Google ad campaign structures. Finally, you'll hear about a case study on scaling from 5,000 to 50,000 in ad spend for a SaaS business. Enjoy!  Notes:- 03:05 Niching Down to a PPC Agency for SaaS Companies- 08:50 How To Know if PPC Is Right for Your Business- 11:30 Setting Benchmarks and Understanding the Unit Economics- 14:30 What the Most Advanced PPC Advertisers Are Doing- 16:40 Best Google Ads Campaign Structure: SKAGs- 18:05 The Hagakure Method to Structuring and Optimizing Campaigns- 19:25 Un

Meet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies.In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you need to use. You'll learn how to do quality link-building outreach and content injections in SaaS sales pages. And finally, how to think about content backlinking ROI for your business. Lots of takeaways in this episode. Enjoy!Notes:- 03:15 Content Promotion And Link-Building Agency For SaaS Companies- 06:20 Most SaaS Businesses Lack The Promotion Side Of Content- 08:10 The Three Things SaaS Companies Should Focus On For Content Promotion- 10:20 Doing Quality Link-Building Outreach- 11:30 The Four Types Of Website Pages Software Companies Have- 13:05 Doing A Top List Placement Campaign- 15:30 Finding The Right Person, Channel And Time To Reach Out- 18:05 Using Incentives For Placement While Staying ROI Positive  - 20:30 Th

Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!Notes:- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI- 06:55 Joining To Build Out The Marketing Function- 07:25 Defining And Refining External And Internal Communication- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To- 12:05 Looking For Themes And Following The Rule Of Three- 15:14 Giving

Meet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services throughout her career.In this episode, you'll hear about the rise of AI in the support industry. You'll learn about content marketing driven by syndication platforms, how to find and negotiate the right platforms for syndication to drive targeted leads, and partnering with virtual trade shows for targeted demos. And finally, you'll hear about customer-driven marketing for storytelling. Enjoy!Notes:- 03:30 A New Kind Of Help Desk Powered By Artificial Intelligence- 07:10 Supporting Both Internal Team Members As Well As External Customers- 09:10 Creating A Quick-Start Package To Help With Tool Implementation- 10:35 Testing Content Syndication To Grow A Steady Sales Pipeline- 12:25 The Challenge Of Leads Flying In Fast An

Meet Paul Cowan, CMO of FreshBooks - the # 1 accounting software in the cloud for self-employed professionals and their teams. Over a 20+ year career, Paul has held leadership positions at large corporations, then left them to launch startups from scratch. He has marketed phones, food, booze, toys, and SaaS products.In this episode, you'll hear about Paul's journey joining FreshBooks as the new CMO pre-COVID. You'll learn how to differentiate yourself in a busy marketplace with your ICP, how to do a rebrand, and how to use your internal data for thought leadership. And finally, you'll hear about the challenges and solutions to scale paid campaigns. Another fantastic episode, enjoy!Notes:- 03:10 An Accounting Platform Focused On Helping Small Business Owners Manage Their Books- 06:05 The Power Of Being Hyper-Focused On The Customer- 08:50 The Right Reasons To Do A Rebrand- 13:05 Testing The Rebranding With A City-Based Campaign- 15:10 Looking At Exploiting Existent Internal Data For Marketing Purposes- 17:55 L

Meet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation.In this episode, you'll hear about the tailwinds created by COVID in the podcasting industry. You'll learn the secrets to amplifying your podcast reach, how to create a unique conversational-based podcast in 2021 and why repurposing content can fuel your marketing growth. And finally, you'll learn what's coming next for podcasters. Enjoy!Notes- 03:15 The First And Only Marketing Platform Built Around B2B Podcasts  - 05:55 Why Podcasting Took Off During The Pandemic  - 07:20 How To Leverage Clubhouse If You're Building A Community     - 08:40 Seeing Podcasts Holistically And As A Central Part Of Content Strategy   - 10:50 The Strategic Questions To Ask Yourself When Starting A Podcast  - 13:25 The Evolution Of The Casted Podcast  - 19:30 The Two Pieces O

Meet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journey and how he joined Banzai one month before COVID changed everything. You'll learn how the SDR demand generation role is changing, and how B2B marketers can start incorporating some of the B2C best practices for growth. And finally, you'll learn key questions to ask before joining a new organization in 2021. Enjoy!Notes: - 04:00 Joining Banzai A Month Before The Entire Company Went Remote - 05:00 Creating A Deliberate Purpose-Built Platform For Field And Event Marketers - 07:35 Exciting Market Opportunities For Banzai And Demio   - 08:30 Building A Moat By Enabling SDRs To Build Relationships And Community   - 14:30 Learning From B2C Growth Marketers That Optimize For A North Star Metric - 16:10 How B2B Marketers Can Sta

Meet Corrine Stratton, Director of Marketing at Banzai, a leading event marketing solution. Corrine has a decade of experience in event management and content development for leading technology companies.In this episode, you'll hear about Demio plus Banzai, what this means for the event space, and the major pivots that Banzai faced in 2020 with the decline of offline events. You'll learn how to maximize a small marketing team in a busy business, getting executive buy-in, and setting a culture for agility in the marketplace. And finally, the key lessons for any agile marketer looking to be effective in today's business landscape. Enjoy!Notes:- 04:00 Banzai And Demio Are Changing The Event Marketing Space- 06:45 Being A Marketing Team Of Two And A Half- 08:00 Shifting Messaging To Support The Different Facets Of Event Marketing Success- 09:40 Listening To Customers, Prospects And Communities To Figure Out What To Change- 11:05 Creating A Website And A Brand That Is Adaptable- 13:20 Launching A New Website Fast

Meet Andy Culligan, CMO at Leadfeeder - a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS with revenue acceleration in B2B marketing.In this episode, you'll hear about Leadfeeder's journey to build a unique product in the European SaaS space and the 2020 changes that opened up a brand new marketing avenue for them in webinars. You'll learn about thought leadership events and how to find the best partners to run them, and simple LinkedIn ABM methods to implement today. And finally, you'll learn why agility and speed may be the most important qualities you can have in marketing. Enjoy!Notes:  - 04:00 Providing Sales And Marketing Intelligence To Businesses     - 08:20 LinkedIn Outbound Reach Outs That Work       - 13:20 Leveraging The Sale Of A Piece Of The Company For Funding    - 15:00 Seeing Success With Webinars From The First Moment       - 20:14 Running Thought Leadership Events

Meet Marcy Dobozy, VP of Marketing at Vidyard - the video platform for marketing and sales video hosting, enablement, and analytics. Marcy's marketing career in tech has spanned nearly 20 years.In this episode, you'll hear about evolving your product-market fit with a growing product and campaign ideas to run with Vidyard. You'll learn about the virtual event breakthroughs for 2021 that you need to know and content marketing hacks for big wins. And finally, you'll hear about the video strategies to maximize SDR outreach being used by a SalesLoft's SDR. Enjoy!Notes:- 02:55 Helping Businesses Connect With Their Audiences Through Video Experiences- 06:10 Leveraging Video In Sales And Marketing- 08:00 The Beauty Of The Video Approach- 08:50 The Video Platform Product And Market-Fit Evolution - 13:00 Moving From Offline Events To Online Events- 15:10 Bringing In Thousands Of Demo Requests W/ A Simple Check Box Addition- 16:45 Increasing Registrations W/ Strong Messaging And Thought Leadership Oriented Events- 17:5

Meet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of partner promotions and paid partnerships. And finally, real-world social media advice for 2021. Enjoy!Notes:- 03:15 Helping Simplify & Amplify Messages On Social Media Networks     - 05:20 How To Get Really Good Word-Of-Mouth Marketing   - 06:15 Focused On Being The Tool For Solopreneurs And Small Business Owners     - 08:55 Using Educational Content That Links The Things Being Taught Back To The Product- 11:05 Improving User Experience (UX) With Screenshots Of All The Product   - 12:55 Tracking Conversions From Education

Meet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content.In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standard KPIs vs brand affinity KPIs, and about building interdepartment communication with a "content champion". And finally, you'll learn about finding the MVF ideas to launch in your business. Another phenomenal guest, enjoy!Notes:- 02:50 Helping Businesses Use Their Loyalty Data To Increase Customer Engagement And Retention- 04:40 Engagement Will Become An Even Bigger Challenge For Ecommerce Brands- 08:20 The Ecommerce Espresso Webinar Series Initiative- 10:25 Webinar Shared-Promotion And On-Demand Recordings- 11:10 The Right

Meet Vrinda Singh, Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn, Finder, Schneider Electric & Leona Edmiston.In this episode, you'll hear about facing the challenge of a broad market audience, and then building a targeted marketing message for them. You'll learn about creating content pillars around specific industries using product templates, landing page split testing lessons learned that resulted in a 50% increase in conversion, and finally when to rethink experiments with your small marketing team. Enjoy!Notes:- 03:30 Building Beautiful Forms And Pages Without Prior Technical Knowledge- 07:35 The Challenge Of Having A Broad Audience Product- 09:04 Responding Quickly To Market Demands By Creating Custom Apps- 11:30 Building Dedicated Landing Pages For Each Of The Targeted Industries- 13:20 Leveraging Content Clusters- 15:20 Research

Meet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life.In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what conversational marketing actually looks like in action. And finally, you'll learn about the strategic breakdown to lifecycle marketing stages. Enjoy!Notes:- 03:00 Streamlining Policy, Training, And Accreditation Lifecycles- 06:10 Growing The Product By Continuing To Listen To Customers' Needs- 09:30 Customer Advocacy Is A Great Way To Help A Businesses Stand Out- 11:40 Inviting Promoters To Join The Advocacy Program- 12:50 Customer Advocacy Driving New Customer Acquisition- 14:00 Running A Formal Customer Advocacy Program- 17: