Built To Grow

Most gyms don’t realize they’re making business decisions in the dark.They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices. Then lower prices. Change offers… All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.Habit #6 in the 7 Habits of Winning Gyms series is about the importance of knowing the numbers. It’s why winning gyms don’t flinch when things go sideways – they’ve got the data to back up every move.They’re not guessing. They’re not reacting. They’re pulling the numbers. And more often than not, those numbers tell a completely different story than what it looked like on the surface.Tune in as Tim and Randy break down what it really costs to run a gym on emotion – and why knowing exactly where you stand is the difference between fixing the problem and making it worse.Ke

Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.Winning gyms step out of that loop. They recognize opportunities before they’re mainstream, they test ideas others dismiss, and they’re not afraid to take a risk while the rest of the market hesitates. Sometimes that means reshaping schedules, sometimes it’s shifting billing structures, or leaning into tools like AI. The advantage comes from trying what hasn’t already been copied to death.This episode unpacks Habit #5 of the 7 Habits of Winning Gyms series: why winning gyms seek the competitive edge. Tim and Randy break down how smart owners challenge indust

Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... However, the model resets every 30 days – so they’re always one deal away from falling behind.But what if the gym didn’t have to reset? What if revenue were predictable and enough to cover the bills before the month even starts?Habit #4 in the Seven Habits of Winning Gyms is about the gyms that operate that way. The ones that treat recurring revenue like infrastructure – something to build on, not gamble with.In this episode, Tim and Randy break down:how winning gyms protect recurring revenuewhy they pass on the dopamine hits of pay-in-full cashwhy they refuse to discount their valuehow they stay out of the scrambleThis is the long game with consistent, compounding returns.Tune in and find out why smart gyms say no to $15K upfront.Key Takeaways: Intro (00:00)Recurring revenue

Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up…Because onboarding’s a mess... Because service delivery’s maxed out…So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s changed and the market’s moved.This episode breaks down Habit 3 of the 7 Habits of Winning Gyms – and it’s about what happens when you stop treating momentum like the fragile, high-value asset it is.Tim and Randy are talking about treating lead flow like a faucet instead of a flywheel. Because what looks like a “pause” often turns into a full stop. And getting moving again costs way more than keeping things running in the first place.If you’ve ever pulled back when things got too busy you’ll want to hear this one.Tune

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused on how visibility drives growth and cuts costs. Tim and Randy are explaining why where you’re located – physically and digitally – determines how much you have to spend just to get people in the door.Tune in to hear what really happens when a gym trades square footage for foot traffic – and why saving on rent usually ends up costing a lot more.Winning gyms don’t wait to be found. They position themselves to be seen. And once you see the numbers, it’s hard to ignore.Tune in.Key Takeaways: Intro (00:00)Winnin

Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.But that’s where things start to break down.Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.In this episode, Tim and Randy kick off a 7-part series on the habits of winning gyms, starting with the one move that makes everything else easier: mastering the main thing.They explain why most gyms drift from their core, what happens when your product isn't as strong as your pitch, and how to reverse the slide before your business becomes unrecognizable.Let them show you what’s worth your attention – and what’s not.Tune in!Key Takeaways: Intro (00:00)Most gyms fail by running on emotion, not data (01:39)Winning gyms dominate by mastering one core revenue stream (03:23)A booty

Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that generate leads.In this episode, Tim and Randy lay out why the “I don’t know how” excuse doesn’t hold up anymore. They also get into the value of delegation, why gym owners constantly underprice their own time, and how buying back a few hours can actually double the business – if that time is reinvested the right way.Time or money. One of them is available. Both can grow a gym – if used right.Key Takeaways: Intro (00:00)Paid advertising is essential for growth (02:19)Organic social reach is under 1% now (04:53)Boosting po

Most gym owners don’t realize how dangerous “average” really is.It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.The worst part is that average convinces you it’s good enough. That you’re working hard, doing all the right things, and this is just how the industry is.Meanwhile, your profit margins are razor-thin, and your business is running you instead of the other way around.There’s a reason some gyms break through and others stay stuck. It has nothing to do with luck, talent, or timing – and everything to do with what you let shape your belief system.This episode is about tearing that ceiling down.Tune in. Average doesn’t deserve you.Key Takeaways: Intro (00:00)Education trains people to be average (01:00)Fitness

It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to...When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage...And that’s when the questions start.In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to hear. This is about what happens after you’ve built the business.Not just how to run it, but how to make sure it’s building something for you in return.There’s a difference between owning a gym… and being owned by one. This episode might be the moment you start seeing that difference.Tune in!Key Takeaways: Intro (00:00)Gym owners seek freedom but get trapped in operations (01:44)Most gyms aren't built with an exit plan (03:20)“Cash flow vs. cash out” mindset shift (04:04)Systems and staff structure create sellabl

Meta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.Meanwhile, the gym down the street is running Google Ads… and getting real names, real calls, real sign-ups… Why?Let’s ask an expert.In this episode, Tim and Randy sit down with Zach Colman, founder of Creatitive and Gymmark. Zach grew up around pro athletes, built a career helping NFL players with branding, and eventually shifted his entire business toward helping gym owners build sustainable lead machines – with clear attribution, stronger intent, and real ROI.They explain what’s shifting in digital marketi

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.In this episode, Tim and Randy break down why those short-term wins actually lead to long-term instability – and what it takes to build a gym that grows without hitting reset every 30 days.This is about stacking revenue that compounds over time and lets you plan further than next Friday. Predictable. Steady. Bills covered before the month even starts.There’s also a story in here about a million-dollar gym that finally got off the rollercoaster – and the one metric that made it happen. It’s called Delta, and most gym owners aren’t tracking it.This isn’t a new idea. It’s just

“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.Tim and Randy break down what really goes on once someone hits your pipeline. Not just the obvious steps, but the ones that get overlooked – the follow-ups that don’t happen, the confusion points that slow people down… Because that’s where the breakdown happens: in the middle, when progress stops and no one’s paying attention.Every missed step adds friction. And friction kills momentum. Whether it’s a missing booking link or expecting someone to overhaul their life in week one, the result’s the same: they’re gone.Tune in

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. They explain:how defining the outcome leads to better workflowshow AI tools like N8N are changing the gamewhy clarity around systems can recapture time and save tens of thousands in recurring costsMost gym owners stay overwhelmed because they haven’t taken the time to step back and figure out what actually needs to change. That lack of direction is usually the real bottleneck – not the tools, the money, or the staff.Tune in to learn more.Key Takeaways: Intro (00:00)The missing pi

Charging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down where the “starving artist” mentality comes from, what it takes to land in the top 10% of gyms, and why most owners won’t even ask where they rank. The ones who did were already in the top 20%. The bottom half never raised a hand.The gap isn’t about passion or values. It’s about mindset and business skills. Gym owners who stop treating their business like a hobby and start aiming higher get different results.This episode is for anyone trying to run a business that las

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.This episode offers a way out.Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the difference between constantly reacting to staff issues and finally building a team that runs with or without you.

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.In this episode, Randy and Zach introduce a simple but powerful framework every gym owner needs to understand: the Holy Trinity. It’s the idea that your fitness business must benefit three groups equally – the owner, the coaches, and the clients – or it’s only a matter of time before things break down.They’ll break down how to look at your systems through this lens, where things tend to get off track, and what to adjust if you're trying to build something that runs more efficiently and holds up as you grow.Give this one

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that forced them to run the business in one-third of the space… and why that setup worked better than anyone expected.Most gyms don’t need more room – they need a sharper model, stronger numbers, and a location that actually pulls its weight. That’s where the leverage is.Tune in and learn how to actually do more with less.Key Takeaways: Intro (00:00)Starting in a 3,200 sq ft space and expanding (00:40)Realization during the remodel that less is more (02:52)Paying $17,500 in monthly

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.In this episode, Tim and Randy break down the four biggest things gym owners get wrong when relaunching. These aren’t abstract concepts – this is nuts-and-bolts strategy pulled straight from real-world launches inside the coaching program.It’s the kind of stuff that doesn’t seem like a big deal until you’re standing in a brand-new facility with no clients and a team asking what’s next.

Someone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.In this episode, Tim and Randy unpack why status is one of the most powerful drivers behind client behavior. And more importantly, how understanding that can keep your clients longer, get them to refer more, and build a brand people want to be part of.It’s not about selling workouts anymore. It’s about selling who someone gets to be.Tune in to learn more!Key Takeaways: Intro (00:00)Identity, not workouts, is what gyms really sell (01:06)First-class ticket example of perceived status (03:06)Lamborghini raises or lowers its status dependin

For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always did, but getting half the results (if that).Something's shifted. It’s not in your ad dashboard. It’s not in your CPMs. But it’s showing up in your empty appointments and ghosted follow-ups.If the old game is over, what’s the new one? What actually works when the goal is staying relevant – not just this week, but three months, six months, even three years from now?Tune in as Tim and Randy unpack why the short game is fading – and how long-term, value-first strategies are separating the gyms that keep growing fro