Built To Grow

Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need another grand slam in order to be successful, when the truth is, it's more likely going to come from a solid foundation and a few layered services.In a business, it gets to a point where you have your core offers dialed in, you have your clients but are still looking to maximize and optimize your space to get even more revenue. You don't have to reinvent yourself or overhaul your business to do this; you can move the needle by adding a few layered services to your core offers.The key takeaway is for gym owners to think about what else they can do to maximize their current model. It could be offering a basic access membership for clients to come in during off times, or you can open your doors for local corporate deals. It could even be changing your billing to weekly from monthly to collect slightly more in an annual membership.Do you want to learn more wa

When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the clients you desire for your premium services.In our interaction with gym owners, we see some of their offers, hooks and we question some of the things they are doing. You'll see some gyms offering a free consultation, which, frankly speaking, is no longer appealing to anybody. Whatever offers you are giving your prospects, you should look a little harder and try to make it more appealing.To see greater success, Tim and Randy suggest that you have to realign your offers because they will greatly impact what type of membership a prospect eventually decides to pay for. For us here at Pulse Fitness, the offer has always been a trial, which is a condensed version of our normal bestselling membership.To have an appealing offer, you have to be clear on who you want to attract first. It's okay to say no to somebody who is not a good fit for your business model sinc

That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time to start getting ready for this year's Black Friday is now. Tim and Randy believe that with the disruption caused by COVID this year, there is a massive opportunity to get ahead.To stand a chance against other Black Friday deals, you need to be among the first to market to your leads. There are so many crazy offers from retailers, and people have only so much money to spend. Tim and Randy's advice is that you need to go out early to beat the retailers, maybe at least a week before Black Friday.With this in mind, we are hosting a Black Friday workshop where we’ll handle the entire campaign and show you the power of automation in driving sales. This will be powered by Keap, so if you are a Keap user, we'll drop this right into your account. If you are not using Keap, we'll have a special link for you.You don't want to miss out on this year'

Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they hear. Despite paying for seminars, courses, or other platforms where they learn what they need to do to be successful, only a tiny fraction choose to take action on what they learn.Tim and Randy believe that this is the major difference between gym owners who they have seen succeed in their fitness business and those who have remained stuck. To effectively take action, you must be very deliberate on how you spend your time as a gym owner. You should spend time on activities that move the needle of your business forward.When a problem presents itself within your business, you have a choice to take action towards finding a solution or do nothing. Most people who are stuck chose to do nothing. The problem with inaction is that it only exacerbates the situation - the challenges become bigger.If you want to get unstuck, you have to take action on something. So, once yo

Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training taking place under your brand.Fitness is a broad scope with different belief systems and methodologies that you can choose for your gym. No matter the belief system you decide to go with as a gym owner, the critical question is whether your entire team is on board with the same belief system as you.If they aren’t, it could lead to big problems down the road.Having a belief system and getting your team on board with it will translate to delivering a consistent client experience, and this will be exemplified through the workouts and the communication. This leads to a gym culture that greatly improves the experience for all your clients.Here at Pulse Fitness, we are a functional training gym, we train our clients through movement patterns that mimic normal day to day life. This is what we believe and stand for as a gym, which has enabled us to create a culture that at

Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the business? Are you content trading your time for money? Does your business pay you back without you working on it? Is your goal to sell the business? Give today's episode a listen and then ask yourself what exactly it is you want out of this business.As a fitness professional, knowing what you want out of your business before getting started is really important. Tim and Randy have seen so many gym owners get into the business with no end in mind. They just open the gym and navigate through without clarifying why they are doing it.In this episode, we try to help gym owners get clear on what they want to achieve from their business. Once you are clear on this, the business will then provide you with what you are looking for. You might be looking for financial freedom or time freedom or even something completely different. Every gym owner will have a different reas

Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process of launching the Built To Grow podcast as well as the insight they've given a number of their clients that have come to them for help launching their own respective podcasts.When it comes to content marketing, there is one medium that we think outperforms all the others. That medium is podcasting. Podcasting is a powerful marketing channel for local businesses with a ton of benefits. Tim and Randy recommend 100% that all businesses should have a podcast to communicate, educate, and build trust with their end-users. Here at Pulse, we have the Healthy Living Scottsdale Podcast, hosted by Zach, our Fitness Director, joined by 2 other coaches.Among the many benefits of having a podcast is the fact that no other medium offers you the chance to have your prospect's attention for a long period of time like a podcast does. You can educate and provide value to y

Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offers to engaged prospects all year long. Implement this strategy for yourself and provide yourself with an evergreen strategy for growth.Direct response and content-based strategies are typically considered to be the yin and yang of the marketing world. Both can be incredibly lucrative and successful though Tim and Randy do prefer to use a content-based approach. They've found that it brings them new leads, new clients, new trials, and is something that anyone can do. Today, they dive into their own fool-proof content remarketing strategy and explain why their goal is to drive traffic to their website continually. They also discuss the importance of building evergreen offers and how it lends to your marketing approach's longevity. Click play on this episode to learn more about the essential metrics you should be looking out for to ensure higher lead convers

Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear him discuss, not only has it drastically brought down his business expenses, but has also freed his time to focus on other things.The CLA does the work that would otherwise require a sales team, thereby reducing your overhead costs. At a time when gym owners are trying to bring down their expenses, automation is the surest way to do it. As Evan details in the chat, automation does the job consistently. You do the job once and the system replicates it over and over without intervention.  Automation and systems don’t just stop with new client acquisition though. The long term nurture process is another area where automat

Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little friction for people to purchase your services and join your gym. Use today's tactical episode to increase the number of clients you're onboarding each month!There are so many variables in the process between somebody first hearing about you and them giving you their money and working with you over the long term. As a gym owner, you should constantly look at the customer's journey because there's always great new things coming out that can help make the journey easier - for you and the client. If you are making it difficult for people to give you their money, then there's a problem, and you need to work on it. As a gym owner, you should be giving yourself the best opportunity to win the business by fixing the key areas a customer is likely to encounter problems. Nowadays, people are pressed for time and don’t want to go through extra hurdles to

In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it is important to take a moment, look back, and be grateful for your successes, no matter how small. In this episode, Tim and Randy share some exciting things happening in their world.Among the things that we are most excited about is the free 3-day Keap challenge where we are teaching gym owners the power of automation in their business. So far, we have done it for two weeks and it’s super exciting to see gym owners make money from this free deal. The challenge has gone so well that Keap HQ called Tim and requested him to share what he is doing with other Keap partners.We are also pretty excited about the upcoming Fitness Growth Summit. We have some amazing speakers lined up with some presentations that will blow your mind. You won't believe this, but one of the speakers' suggestions from the FGS has helped us convert 19 of the last 21 consultations here

Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing still works and it’s a great marketing platform to provide value and sell to your customers.Even though open rates may have gone lower than they were in the past, there’re ways to increase your email marketing campaign effectiveness. In this episode, Tim and Randy share some valuable strategies and tactics to help you improve your email marketing.  The overarching takeaway from this episode is that compared to other marketing platforms, email marketing is FREE! You already own your email list and can market to them over and over. This is part of the powerful strategy of owning your traffic we spoke about in episode 146. If you are ready to take your email marketing to the next level, then click play right now!Key TakeawaysImprove your consistency to build your following without overdoing the frequency (01:58)Maintain relevance in your emails to your list by segmen

As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you the 3-day Keap challenge to help you learn the features and benefits of Keap and how it translates to your fitness business. On day 1 of this challenge, Tim takes you through the basics of Keap and shows you what’s possible when it comes to automation in your fitness business. On day 2, he helps you build a winning campaign while day 3 is all about launching and then analyzing the results. With the right strategy, Keap is a really powerful software for automating your marketing. Try out the 3-day Keap challenge to appreciate just how amazing it is and how you can use it to grow your business.Tune in to learn more about the challenge and how you can join for free.Key TakeawaysYou can now sign up for The Fitness Growth Summit (00:21)The 3-day Keap challenge to help you experience automation (02:23)What you do in each of the three days in the challenge (04:20)You have

There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface.There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people packed into a room no longer seems appealing to the market. From a gym owner’s perspective, this model was already losing its appeal. It was providing a lackluster training experience and the market was being flooded with low-cost competitors. With things like the large group training phasing out, that’s opening the door for online training innovations to prove that this model can really work and become an integral part of all gyms. There are already many people making moves in this area and getting more competitive every day. As a gym owner, you may not be able to compete with some of these products in the market. How

The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough and you’re looking for ways to cut costs, you should NEVER completely cut out your marketing budget. That doesn’t mean you have to always be spending thousands of dollars each month on it, but you must be doing it in some way. That could be paid advertising, content marketing, or something else.At Pulse, we’ve double-down on paid marketing in a time when our competitors are stopping. This has led to some serious growth in our gym over the past few months. Even though there is a lot of uncertainty in the world today, people are still interested in fitness and your marketing is what’s going to bring them into your gym. Remember, if they’re not coming to your gym, they’re going to someone else's. A lot of that marketing success we’ve been having has been through paid advertising campaigns. And if there is one thing you need to know about paid advertising campaigns

Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness industry. In the book, Zach wants the person in this role to understand what their job entails and have the right perspective around the position. He also highlights how communication between the gym owner and the director of fitness should happen to ensure they are in sync regarding expectations.The main message that Zach wants the person the owner has entrusted the director of fitness role to understand is that the gym is an investment, and they have a huge responsibility. He shares some tips that will help the person in this role execute better. The book also highlights some of the problems in the fitness industry and how to solve them.The Director of Fitness role allows the gym owner to work themselves out of the day to day operations of the gym. This allows them to concentrate on other things or to scale to multiple locations. It’s very hard to scale and progress

The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with like-minded, driven individuals. It’s not just people, your belief systems are shaped by every input in your life. Music, television, books, social media, everything you spend time on impact your performance. You need to control your input.As a gym owner, you should look at what you are doing. Who are the people around you? Which input do you allow in your life? All these things will ultimately impact your growth. Even some family members may negatively affect your growth, as Tim shares with us. You need to disconnect to people who are not lifting you up.Once you surround yourself with the right people and get advice that matters to you, you need to take action. This is an area where many people fail, only 2% of people who attend seminars, summits, workshops, etc take action You need to be confident enough to take action. Key TakeawaysYour opportunity for growth o

There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your stuff. The second type is paid traffic. This is the traffic you get from ads. The third type is traffic you own. This is the traffic from your email lists or your contact database or your CRM.Traffic your own is very important for the growth of your business. With this type of traffic, you can run a campaign drive to your offers and generate revenue. You could also nurture, educate, or entertain your list over the long term.As a gym owner, you are running ads all the time. However, only a small percentage of people are ready to buy your services right now. Rather than keep running ads all the time, you can convert these leads you get from paid traffic into owned traffic and put them in long term nurturing automation and retargeting. At some point, they’ll be ready to buy.  Key TakeawaysThe three types of traffic and their goals (02:00)Why building traffic you own

Our coaching program is basically broken up into four areas. Delivery systems, Ascension systems, Conversion systems, and the Attraction systems. We talk about these four areas in great detail and look at your current business, where you are and where you wish to go.However, before we get to these four systems, we first do some work on the mindset. Just the same way we build muscle by putting in the work and doing the reps, we also develop our mindsets by putting in some work. This means we have to create more consistency and more discipline.We have to build that insurmountable mindset and a willingness to push on even when the fun stops. This is what differentiates business owners who succeed and those who don’t. We have to create habits and routines that push us towards our goals. We have to work on our mindset each day the same way we work on our bodies.Tune in to this episode and learn how to train our mindset and adopt habits and routines that propel us towards our goals. Key TakeawaysZach’s book Directi

We begin by talking about the things that a buyer looks for when buying a business. A buyer looks for a consistent business that has been around for a while, with systems in place. They also want the financials to be good and pay a lot of attention to the tax returns. Buyers do not want a seller who is heavily involved in the day to day operations of the business. Max advises that you should run your business like you are going to sell it tomorrow. This means working on those things that buyers look at. Buyers will conduct due diligence to look at how the business is being run and ask any questions they have. Have you ever wondered how much your business is worth? We look at the process of valuing a business is valued. It is quite a confusing area, but we try to understand how it is done. One point to note here is that it doesn’t matter how long you have operated the business. The value will be determined using financials of the last three years and year to date.Key TakeawaysRun your business like you are goi