Built To Grow

In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business. Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of both masterminds or coaches, so you can decide what will work for your business. Key Takeaways: Masterminds and coaching in general (01:58) Joining a relevant mastermind group will grow your business (05:28) The effectiveness of other people’s thoughts (06:58) The pros and cons of business coaching (09:36) The expert bringing value to the specific needs of your business (12:09) Mindset work in the coaching world (16:19) -- You can find out more about Tim and the strategies covered in this episode by checking out our website.

In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options. Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close more clients than they usually do. Overall, this episode will help you increase your sales more than you ever thought possible, so don’t miss it. Key Takeaways: A diverse pricing model can confuse clients (02:07) The science behind solidifying your key target products (02:51) Higher closing rates via the unspoken edification process (09:32) That conversion into membership could be sticker shock (13:11) Disqualifying clients that might waste your time (17:29) Making transactions easy for your clients (20:38) Presenti

In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions. They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s important for every gym owner to ensure that their actions support their goals. Key Takeaways: Getting good insight and data around gym owners (01:42) Being motivated to grow your business (06:20) Staffing, money and implementation of strategy problems (08:56) The massive gap and misalignment between desire and intention (10:29) Reducing ego to see things differently (13:49) Supporting the growth that you want (22:36) It takes time to grow and scale a gym business (26:43) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- If you interested in a free audit

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their business to it to ensure that they consistently fulfill their customer’s needs and grow their business. They will also discuss the fitness business in general and the current industry trends. Key Takeaways: Starting and growing Alloy to the giant it is now (06:34) Paying for someone else’s expertise (09:39) Serving the high potential 50+ market (14:40) Knowing your lifetime client value (16:48) When entrepreneurs have momentum, they’re happy (20:51) Doing the 20-Mile march (24:45) Skating where the puck is going (33:54)

In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin to structure your gym and hold your employees Key Takeaways: The first thing when it comes to staffing (3:30) The book that will help set your gym up to scale (4:45) Why you need to hold employees accountable (7:00) The right way to pay & schedule your coaches (10:00) The benefit of a flat rate pay structure (14:45) How to frame your exit in your employee’s mind (20:30) Additional Resources: The E-Myth Revisited DISC Profile Test -- You can find out more about Tim and the strategies covered in this episod

In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action. Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better opportunities for your gym business. Key Takeaways: Paralysis by analysis (02:29) Coaching and mentorship can help you get unstuck (05:19) Attaching some value to your time (09:11) Be careful who you’re hiring (11:38) Seek out information to avoid stagnation (17:18) Keeping the momentum even in success (18:17) If you get comfortable, attrition will happen (20:07) There's more income and more opportunity in getting unstuck (24:03) Get rid of the plateau by leaning on the experts (29:42) Additional Resources: Winning

In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy. Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each. Key Takeaways: You have to test out the offers to see which one works best (01:24) Evergreen offers and how to systemize them (04:07) An offer’s success will depend on how your marketplace will receive it (07:20) Risk removal guarantees successful online sales (08:55) Limited time offer and when to use them (11:04) Long term Vs Short term program (14:12) Email list hygiene is a thing (18:38) Creating effective online sales processes (25:52) It’s not the quantity of leads that matters, it’s the quality (27:46) The Netflix close is replicable (32:39) The scarcity mindset Vs the abundance mindset (35:33) You have to have FAQs in your funnels (43:07) I

In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world. They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a unique business can do to sustain and grow your business. If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit Key Takeaways: Marketing has never been your problem (01:20) Marketing changes constantly. You must change with it (04:28) Keep your clients happy and you won’t need new ones (05:58) You need to be positioned as the expert (10:26) The actual needs of a gym business are beyond new leads (13:01) Finding the appropriate level of engagement with your business (15:50) Your sales system could be flawed (16:33) -- You can find out more about Tim and the strategies covered in this epis

In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience. Tim and Randy will extensively share some great tips on how every gym owner can improve their customer experience while sharing real life examples of gym owners who have succeeded in improving the experience in their gyms. Key Takeaways: To the consumer, we all do the same thing. You must stand out (00:29) A video tour can go a long way (03:23) Cleanliness is key (06:24) Routine: Clients like to know what to expect (11:41) When your staff are bought in, the experience is much greater (16:51) Making some big changes will make a huge difference (21:18) Not every client cares only about results (25:10) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you

In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery. They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits. Key Takeaways: Attraction systems: Marketing, Sales, Delivery (01:14) Conversion can be a thorn in the flesh (05:20) Scalability and growth requires a baseline to measure from (08:56) Changing your business model could be the best move (11:11) Elevating client experience in your delivery system (13:54) Offering higher price points and giving better value (18:01) The systems and the people will really free up your time (23:17) -- You can find out more about Tim and the strategies covered in this episode by checking out ou

In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business. They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term. Key Takeaways: Demystifying direct response marketing and branding (00:23) Content marketing and why it works so good (02:48) Picking both the top and bottom pieces of the pyramid (06:50) Bringing your brand to the forefront (11:20) Mastering effective content creation (12:12) The client lifetime value is everything (14:43) A great case in point of ROI from content based marketing (15:34) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video v

In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep customers loyal. They will teach you how to position yourself differently against your competition by creating unique fitness processes that will resonate with existing and potential clients when you carry out your marketing efforts in the marketplace. Key Takeaways: We all have some type of competition (01:20) Setting yourself apart (03:02) Offering a product/service unique to your facility (07:18) Claiming it is owning it (09:46) Call what you’re doing something different (11:21) Developing unique mechanisms (16:39) Separating yourself from the competition in your messaging (18:38) You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE h

In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate about helping people and more often than not they view sales and making money as a betrayal to their passion, but as Tim and Randy will explain, generating revenue from serving gym clients is actually necessary for every gym business to effectively and sustainably help their clients achieve their desired results. Key Takeaways: Sales, sales, sales for revenue generation (01:19) The science of getting rich first and foremost (03:43) Sales/Money is an exchange of value (05:50) When a client pays more, it’s worth more to them (08:17) When you’re genuine, sales will be better (12:19) How to properly apply NLP in sales consultations (14:21) Being confident in the product you’re offering (17:50) Increasing your potential for changing lives (21:25) You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you ra

In this episode, Tim and Randy will talk about leveraging software and automation tools to grow a gym business. These tools enable gym owners to streamline their businesses for simplicity, increased service quality, improved service delivery, and the containment of costs. They will talk about the different types of Customer Relationship Management (CRM) software in the market that they have experience using while also emphasizing how they can improve efficiency, sales, prospect nurturing, and other critical gym operation processes. Key Takeaways: Turning leads into actual clients (01:55) The benefits of using a CRM software (03:20) Enabling potential clients to sign up at the right time (06:18) Leveraging your time and ensuring consistency (08:56) Guaranteed continuous exponential business growth (11:32) Don’t allow automation to take over business (15:40) You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version ins

In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym. They help in decision making processes, shaping a gym’s culture, and in guiding employees on how to act and how to go about their tasks in the best way possible because they aspire to live up to those values. Tim shares the core values that helped him develop the entire direction of his own gym business, and with Randy’s contribution, they will teach us how to effectively apply the same in our businesses. Key Takeaways: Core values: Your gym’s operational compass (01:09) Making core value creation a team effort (02:39) Their impact on service delivery (06:25) Shaping the business culture and over-delivering on client expectations (08:20) The value of doing the right thing (11:49) Applying the highest level of professionalism (14:21) Continuous learning and research on training techniques (15:11) Ensuring and maintaining a great client experience (18:41) Building custo

In this episode, Tim and Randy will talk about continual learning for fitness business owners and their staff, and how important it is for improving service delivery and overall business growth. As the business landscape changes, the need to adapt is as real as the changes themselves, and only continued education can ensure that your fitness business and your employees can stay at the forefront of industry changes and ensure competitiveness. Tim and Randy will advice you all about that so you can always build customer loyalty and stay ahead of the pack. Key Takeaways: Clients appreciate the value of continual learning (00:53) Filtering through which equipment and tools are worth investing in (04:10) Staying away from multi-level marketing companies (04:50) Getting better results by continually educating your team (07:33) Staying updated on new training methods (10:15) Being rooted in results and staying on top of your game (12:59) The crucial benefits of team building exercises (14:43) -- You can find out m

In this episode, Tim and Randy will talk about being a leader within a fitness business environment, and why being a leader is not just about being the boss. A boss pushes his team towards business goals, but a leader pulls his together and helps them successfully achieve the set goals. Tim and Randy will share some tips and ideas on how you can build up your leadership skills and effectively apply them in the day to day running of your fitness business, to ensure business growth. Key Takeaways: Just because you’re the boss, doesn’t mean you’re a leader (01:15) Employees like to feel empowered (03:34) Sharing your vision with your team so they can play their part (08:04) Allowing your team to make decisions for fast business growth (10:08) Developing standard operating procedures (12:20) Leading by example (14:54) Mistakes are an opportunity to learn and grow(17:03) A team is necessary to successfully grow and scale (17:50) -- You can find out more about Tim and the strategies covered in this episode by ch

In this episode, Tim and Randy will talk about the importance of surrounding yourself with like-minded, powerful, positive, successful and up-leveled individuals. Randy is a huge believer of the law of averages which states that we are the average of the five people we spend our time with, and this actually has a direct and massive impact on the results of business, so it’s critical for any fitness business owner to be very intentional about the kind of people they spend surround themselves with. It’s going to be a super powerful episode. Don’t miss it. Key Takeaways: Protecting your mindset (02:07) Categories of people based on time (03:02) Elevating yourself without too much ego (05:46) Business growth from being in the right mastermind groups (08:01) The value of constant self-awareness (10:06) Being intentional with your growth (13:46) The great return on investing in mastermind-style groups (16:40) The crabs in a bucket mentality (18:36) -- You can find out more about Tim and the strategies covered in

In this episode, Tim and Randy will talk about how to transition from being self-employed to a business owner. For a successful transition, one has to get out of the way and relinquish control to someone else who can do at least 70% as good a job as the owner in running the business. Tim and Randy will share some easy-to-implement steps on how to achieve that successfully. Key Takeaways: Self-employed Vs Business owner (01:51) Relinquishing control (03:37) Outsourcing the non-core tasks to others (06:31) Focusing on business growth (11:54) Leveraging software and tools to get back more time (13:26) A business owner’s time carries value (14:32) Building and running an effective team (18:34) Investing in your team’s operational training (20:48) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, ge

In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way. Key Takeaways: Developing a business model that will make you more money (08:34) Figuring out what your market really needs (11:04) How to make more money (13:40) Realigning our beliefs about money (16:11) Selling services/products that you believe in (19:48) Effective pre-qualification of clients (22:32) The higher the price point, the more clients pay attention (26:00) Being rational enough to make a change where necessary (27:54) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going