Built To Grow

In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it. Show rate refers to the number of leads who actually show up for a consultation where you can get to convert them into clients. Despite often well-executed lead generation campaigns, smart strategies and the best of intentions, lead conversion still frequently suffers. Sound familiar? Worry not, because Tim and Randy will share a number of tools, tips and tricks you can use to increase that worryingly low show rate. Key Takeaways: Great feedback for the show from listeners (02:46) Why aren’t the leads showing up (03:28) Competing with immediate gratification solutions (06:32) Forget about doing the free offers (09:57) Doing a mini-video tour for the lead (15:14) Incentivizing using things based on users’ actions (19:16) Confirming appointments continuously is super effective (24:41) Additional Resources: www.pfmarketingsolutions.com/event w

In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a gym owner’s life easier, ensuring the growth of their business, and helping them elevate from their competition. Tim and Randy will discuss those unique marketing tactics and teach you how to seamlessly implement them in your business. Key Takeaways: The different forms of content and their importance (01:55) Start doing video content and don’t get stuck on perfection (05:00) Automation will take a lot of work off your plate (09:55) Split testing and the color of the button (14:27) Retargeting is great for being in business (20:15) Tracking your ROI is a must have for marketing (23:22) There’s money in the list (28:17) Additional Resources: www.pfmarketingsolutions.com/event -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube chann

In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients. The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without taking out a loan or going into credit card debt, then you must listen to this episode. Also, be sure to listen in to hear how you can meet Tim, Randy, and other successful gym owners this October in Scottsdale. There is a link below to learn more as well. Key Points Discussed: Event October 18th & 19th in Scottsdale (00:45) Executing a flash sale (02:38) Importance of email (07:27) Upgrading your current client's campaigns (09:34) Three ways to upgrade clients (10:36) Winning back clients (12:49) Corporate

In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process. A lot of gym owners can’t figure out why their campaigns aren't working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game. Key Takeaways: The lead to conversion process (02:50) If your offer sucks, you're not going to get leads (03:52) Not getting bookings? Your links could be broken (05:00) Better a cancellation than a no-show (07:25) Figuring out the pinch point and outselling your problems (16:26) Additional Resources: www.timlyonsbook.com www.pfmarketingsolutions.com/event www.pfmarketingsolutions.com/flow -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over

In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less money than Tim or Randy envisioned. They will dive into what could be the drivers behind this and how they hope to help with a Live event they are throwing in Scottsdale, Arizona in October. Listen in to learn how you can get access to this invite-only FREE event. Key Takeaways: A new type of episode we are about to start (01:41) Surprising results of our survey (04:15) A possible reason for the low numbers (06:05) The big difference in the survey results (09:15) Your chance to get in the room with high-level people (13:50) A quick story about working with a Pro Golfer (21:45) Are your actions supporting your goals (24

In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up. The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue. Key Takeaways: Owning all the URLs and domain names for gold (01:58) Magic in the fitness space (05:24) Leveraging brands people like and trust to sell your own brand (08:00) Changing the sales narrative (13:34) Boosting your referral program with a gift card incentive (17:31) Gift cards don’t work if your marketing is not on point (22:23) Testing out some campaigns (29:39) Additional Resources: Zachary’s Email Address -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the vide

In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them. You are going to get a ton of value out of this, and you don’t even have to pay $25,000 to get it, so sit back and enjoy. Key Takeaways: Tim’s entrepreneurship journey (01:20) Having multiple poles in the water at all times (06:31) Brunson's the value ladder (09:26) Knowing your customer lifetime value will make marketing easier (12:26) Speaking to cold audiences, warm audiences and hot audiences (16:04) Branding versus direct response marketing (21:37) You need at least three core pillars for your business (28:36) Video strategies 101 (34:18) Sticking with the thing that works (49:56) You can make more money from less people if they’re the right people (52:19) -- You can find out more ab

In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you wondering how you can do that? Well, Tim and Randy have all the answers for you. So listen and learn. Key Takeaways: Offers versus core beliefs (01:49) Creating offers to serve your gym business (04:07) The hook is just a hook (07:43) The right way of positioning your business (10:55) Ensuring long-term membership resells (12:33) Working with a marketing agency that understands your business model (16:46) You should be known for something in your market (19:06) -- Would you rather watch the video version instead? Head

In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that. Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck in your business, this is the episode for you. Key Takeaways: What do you want out of your fitness business (02:30) Gauging your level of ownership and time in your business (06:52) Getting your business to be self-sustaining (07:55) Taking the necessary action (09:09) What brings you the most stress in your business (13:57) A mindset shift is necessary (17:49) How Tim started his fitness business (19:06) Trusting yourself enough to make stuff happen (23:31) Learning the four systems that will build your entire business (2

In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on exactly how a gym owner can plan out both their short and long term marketing to continue nurturing existing clients and bring in consistent sales. Key Takeaways: Having multiple poles in the water (01:28) Brand awareness marketing versus direct response (04:23) Marketing to custom audiences (06:53) Creating engageable content for your market (11:33) People buy from those they know, like, and trust (16:00) Creating an evergreen offer that your gym will be known for (21:21) Simplifying the process of the ease of the sa

In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win. Key Takeaways: The best sales book especially for the gym business (00:49) If they don’t pay, they won’t show up (05:07) Changing the language you’re speaking in your marketing (10:14) The mindset of the trainer (16:15) Cost per lead means nothing, it’s the return on investment that matters (23:25) Realigning the disposable income (33:17) Buyers are liars (34:26) Answering the problems to close the sales (37:13) Prospects give you the authority upfront (41:14) Coaches help you not to quit on yourself (47:47) Looking at the data from the right angles (53:33) Cold traffic all the way to recurring m

In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. If you’ve been wondering how your gym business can run without your presence and still run super smoothly, then this is the episode for you. Key Takeaways: The team mindset that will enable you to grow on another level (02:01) Sometimes it’s someone within (03:53) Employee buy in and it’s importance (05:58) Using available software to maximize profitability (10:29) Pure open availability may not keep you in business (13:40) Delegating style of leadership (16:56) Data is the other half of the coin for your business (20:00) The business should control the client experience, not the trainer (26:38) Creating ascension by fo

In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes. It’s going to be an insightful show, so don’t miss it. Key Takeaways: Technology stack: We have to have certain software for doing certain things (02:03) Landing pages and what they do (03:35) A CRM/Autoresponder will take a lot of work off your plate (05:36) Auto-responder based text platforms (09:00) Evergreen deadlines and countdown timers (11:31) Creating an easier way for clients to book an appointment (14:59) Driving traffic to a landing page (21:40) In house membership software platforms (23:25) The easiest way to automate and integrate all your software (27:10) Exponentially growing the profitability of your gym business (32:00) Additional Resources: Clic

In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns. To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are important. Key Takeaways: Getting data from the ads manager on Facebook (02:15) The conversion rate at the ad level (02:41) The different steps of the conversation rate (04:48) The gym that's willing to spend the most to acquire a client wins (08:56) The marketing process doesn’t matter if you’re not generating revenue (11:02) A consistently winning campaign (12:07) Don’t get hung up on the cost per lead (CPL) (14:41) There is a time and place for every single offer (17:50) Understanding your conversion rates from the front to

In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business. It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and sustainability. Key Takeaways: Your training should be a solution to a problem, not a person (02:48) A good marketing campaign capitalises on both halves (05:19) Delivering results based on the problem, not the individuals experiencing it (06:19) Your unique selling proposition will be critical (07:41) Fitness, nutrition and accountability (10:33) Figuring out what you’re known for (11:55) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the

In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients. Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have taught you how to develop an effective ascension model for your fitness business so you can keep growing. Enjoy! Key Takeaways: Generating more revenues and keeping clients longer (02:05) The value ladder (03:05) Leveraging the ProFit GPS as a tool in your business (05:34) Creating more services to give clients better and continued results (10:09) Ensuring continuous internal marketing (16:27) Build it and people will come (20:25) Additional Resources: Learn more About The ProFit GPS (Growth Plan Strategy) -- You can find

In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently. They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while asking the difficult questions so we can convert potential clients into members. Key Takeaways: Higher conversions equals higher revenue. (02:51) Understanding people’s personalities to sell better (04:19) Asking all the hard questions (07:43) You’re already in a place of authority (10:48) Systems in your business are a baseline for measurement (13:20) If they come in and you don’t convert them, it’s your fault (17:15) Additional Resources: Get Valuable Coaching on Sales and Sales Systems for Your Gym -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would

In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days. Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price point. Key Takeaways: Going old school marketing (05:03) The avalanche of new clients (06:38) $15,200 in commitments and contracts from a $700 campaign (07:20) The price point is key (08:35) Going back to the basics and testing things out (09:42) Remarketing is a crucial aspect of digital marketing (13:21) The cheap effective win (15:59) Ensuring an easier and quicker sales process (17:59) -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t alrea

In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business. Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that. Key Takeaways: How to calculate your gym’s client lifetime value (03:00) A client is really an asset to a business (05:51) Cost per lead Vs Cost per acquisition (08:11) The concept of energy breeds energy (12:28) Giving incentives to clients while still being ahead of the game (15:41) A true winning gym focuses on long term memberships (17:38) He who spends the most to acquire a client typically wins (23:14) -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watc

In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media. Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gym owners can build an effective social media strategy for their gyms. Key Takeaways: Natalie’s backstory and how she got into digital marketing (03:00) Bootstrapping Social Ally and growing it organically (09:36) Current social media trends (11:21) Social media is applicable to every business (14:49) The biggest social media mistakes by small businesses (16:00) Paying attention to data analytics when executing social strategies (21:12) An organic strategy is about building value and rapport with your audience (23:03) The best thing you can do is listen to your consumer (27:46) Everything is going to video (31:33) Ta