Built To Grow

In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. A lot of clients may be looking for results when they join a gym, but there’s a large number of them who join because they want to be part of a community of health-conscious people. Those clients are just as important to a gym business as the rest, and so keeping them happy is key.If you’ve got a retention issue at your fitness facility, or you’re looking to improve your client experience in general for increased growth, then this episode is for you, so don’t miss it.Key Takeaways:The client who has a gym membership, but hasn’t been to the gym in 4 years (02:40)The client is part two of success (05:01)Making your gym your clients’ third place in life (home-work-gym) (06:30)Creating a relationship with your client on the training floor (07:55)Customer experience is the only way, just give them the pickle (11:35)The importance of aligning the expectations your clients pay for with the delivery of service (16:

In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important things because it goes into the everyday life of a gym owner.Tim and Randy will share how they structure their day and everything they do on a daily basis to ensure that they are productive consistently. This will definitely help you become more effective and successful in running your gym business, so listen in.  Key Takeaways:Intentional meditation, reading and journaling (03:44)Figuring out when you’re most effective and planning your day around that (07:19)Organizing your daily tasks into direct and indirect income generating activities, and stuff after that (09:19)Priorities are set by where you spend your time, not your intention (10:55)Lifting somewhere else: Breaking away from the business effectively (13:50)Focusing on moving the needle and spending less time on frivolous activity (17:01)How to fall into a flow state to be more effective in your business (

In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. They will dive into the importance of having marketing campaigns that attract the most ideal clients by delivering the right messaging. Listen in as they share some really valuable and actionable advice on how to develop and implement effective marketing tactics that will help you attract and retain the right demographic of clients for your gym.Key Takeaways:Creating automation around the life cycle of your clients (02:00)It’s not just the sale that’s important, it’s the service (06:17)How to create a landing page that will attract the right people (08:45)Being authentic in what you put out into the marketplace (11:09)The power of great images and video testimonials (17:19)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video

In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.Key Takeaways:Controlling as many variables as possible with franchising (01:59)It takes time to hone in on the exact solution to offer the marketplace (08:28)Having the most clientele availability to stay in business longer (12:18)Commoditization and other trends in the fitness industry (20:36)Running a franchise model around what you want to be known for (27:05)Monetary value motivates clients but status keeps them engaged (32:18)Moving clients to promote you by being surprisingly personable (41:38)Client experience is a lot about recognition (48:24)-

In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.They're going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. Listen in as they also break down the step-by-step on how to leverage this model in your facility.Key Takeaways:How to get the most out of your current fitness facility (02:52)The pros and cons of small group training (04:31)Clients paying less while you make more (08:21)Controlling the customer experience by controlling the programming (13:34)Selling training at twice a week versus eight times a month (20:08)The value of adding additional services in a single service facility (26:44)--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head

In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lot of gym owners are driven by their businesses and that’s not a good place to be.Tim and Randy will dive into the specifics of business to help you determine the areas of possible improvement in your business and truly become a business owner (versus self employed). Don’t miss it.Key Takeaways:Taking action versus reacting: The core determining factor (01:49)Avoid the guesswork and lousy lead generators (05:58)Attending a life changing Robert Kiyosaki seminar (09:50)The four systems to move you from self-employee to business owner (14:15)Generating more results for clients and creating retention (18:15)Retention is tough, nobody has 100% retention (24:34)Having the ability not to trade your time for a paycheck (33:05)Additional Resources:Cashflow Quadrant By Robert KiyosakiMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim

In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of business processes that a gym owner can automate so they can focus solely on marketing, and that would, of course, ensure a consistent increase in revenue, and so much more.Tim and Randy will share their own experience with automation and talk about all its benefits. If you’re looking to increase the effectiveness and consistency of certain client nurtures, get some of your time back, and so forth, automation can help. Stay tuned for more.Key Takeaways:Making life simpler and more consistent for gym owners (01:15)Processes that you can automate in your gym business (04:04)Sending out automated handwritten postcards (07:04)Automation enables you to do other revenue generating activities (10:14)It’s more of an investment than an expense (11:51)People buy from people, not businesses (13:52)Building out the entire life-cycle of your clients (18:28)Additional Resources:Ke

In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experience in the fitness industry and the past 5 years have been developing the international fitness franchise Orangetheory Fitness.She has assisted in the sale, development and operations of over 50 franchise locations between the U.S. and U.K. Stay tuned as Amanda shares how to successfully pre-sell memberships and launch a gym in the black.Key Takeaways:Starting out in the fitness industry at age 15: Amanda’s back story (02:28)$1 Million in recurring revenue before opening the business (05:45)The marketing game plan for a grand opening today (11:32)Creating a culture before selling memberships (17:27)Ensuring a great customer experience for the founding members (22:31)Pre-sales from a marketing and selling standpoint (34:45)The number one limiting belief of why people fail at pre-sales (40:37)The storytelling is what get’s clients through the door (46:32)Additional

In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy or sad based on momentum. When momentum in their business is high, they're the most happy, and vice versa.Listen in as Tim and Randy share some tips on how you can create momentum in your gym business by staying in action while also increasing your quality of life.Key Takeaways:Work-life balance doesn’t apply to entrepreneurs (04:23)You lose momentum when you step away (06:25)Creating momentum by planning out in advance (11:59)The key to all happiness when it comes to entrepreneurship (13:46)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect

In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. This is the one thing that gym owners tend to neglect when they start their brick and mortar businesses. In most instances, they lack the necessary business acumen to grow their businesses and they invest more in technical knowledge than anything else.Tim and Randy will ask all the hard questions about that and discuss areas that you should be investing in, in order to grow your business.Key Takeaways:The first requirement for being an effective gym business owner (04:53)Having a clear picture of the business: The P&Ls (07:32)The top 1% must have tax strategist for your business (12:30)Renegotiating with the landlord and focusing more on building equity (17:49)Doing things that generate more revenue first (22:05)The best client retention behavioral modification strategy for a gym (25:45)People will work for a paycheck, but they will die for recognition (29:42)Additional Resources:www.WinningGym.com/Sc

In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!Key Takeaways:Fitness marketing for fitness professionals (02:44)Why fitness went so cheap (05:28)Leading with some social proof and giving to build relationships (10:32)Creating fresh and relevant content for your marketplace (17:15)Clients becoming promoters who will refer people to your gym (20:14)Treating the marketplace like they’re adults who have a brain (24:49)Additional Resources:www.WinningGym.com/ScottsdaleMarketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and the strategies

In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients.Multiple profit centers, at least six to eight of them, are necessary for the long-term success of every fitness business, and so it’s important for a fitness business owner to learn how to add them correctly so they can keep giving their clients great results while making more money. Listen in and learn!Key Takeaways:Ryan’s start and experience in Europa (02:26)Supplements as an additional revenue stream (04:03)Aligning your goals with the supplements you recommend (08:08)The easiest way to achieve a guaranteed 50% margin (15:33)Getting more results while making more money (19:49)Starting with NSF certified supplements (24:42)Growing your business by believing in what you’re promoting (27:09)Additional Resources:www.WinningGym.com/Scottsdalewww.EuropaSports.comRyan’s Email - RyanTaylor@EuropaSports.

In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. Usually, what we see our competitors doing in their businesses is always a result of numerous months of hard work, and so we can’t just can’t replicate their results by copying them. The best way to go is to keep your focus on your own business, and to consistently look for areas to improve, while presenting what makes you unique to the marketplace. To learn more about that, tune in to this episode. Key Takeaways: Copy the competition and crush your business (02:38) What do you do that proprietary to your business (04:16) Looking at your customer journey internally (06:45) You can’t beat anybody that you copy (09:22) Focusing on January: People’s New Year fitness resolutions (14:57) Additional Resources: www.PFMarketingSolutions.com/Event -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the v

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable takeaways from it. Key Takeaways: The rise of the 6 Week Challenge (01:49) The common issue the challenge solved for fitness facilities (11:02) The damage caused on a lot of gyms (13:51) Positioning into competition instead of out of it (20:00) Promising huge changes in 6 weeks is not possible (23:34) Doing marketing that doesn’t ruin the culture (27:43) The premise behind a successful, sustainable, and scalable gym (30:40) The new drug whose side effects haven’t been proven (35:00) Find the thing that you stand for an

In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow. Key Takeaways: Jason’s introduction into the nutrition space (01:49) Building a $2 Million nutrition coaching company (05:43) Building a community in your gym will create retention (09:08) What if lead generation was not a problem for your gym anymore? (17:36) The people you don’t have to pay to sell for you (20:28) The foolproof plan for success in the fitness space (26:59) The legal issues to consider in the red states for the coaching space (35:03) Additional Resources: The Nutritional Coaching Institute Jason’s Website Jason

In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t miss it. Key Takeaways: Mike’s zero to hero belt and how he started out (02:06) Entrepreneurs struggle the same and have similar aspirations (06:44) Using your story as a competitive advantage (08:30) Winning by outsourcing your weaknesses(12:46) Having a book means you're proud of your story (18:01) How a gym owner can write a valuable book (24:24) The impact of Tim’s book on his business (32:50) Mastering success by chasing your heroes (35:05) Additional Resources: www.iStartedFromZero.com www.WinningGym.com

In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials. They will dive into how it all works and how you can replicate it in your gym in a way that will help you ensure that you achieve and maintain a 6% to 8% lead to client to membership conversion rate. Key Takeaways: Change your conversion percentages and win (02:01) The power of the free trial (06:08) The easiest sales process in the book (09:44) A time tested and proven strategy that can help you win now (16:35) Offering your “better” program for trials (18:34) Additional Resources: www.WinningGym.com/Scottsdale www.profitgps.net www.pfmarketingsolutions.com/event www.pfmarketingsolutions.com/flow -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to

In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the marketplace. Key Takeaways: Locking down your identity and being unique in the marketplace (03:30) An online gym model makes no sense at all (05:25) The content to client strategy (10:43) Creating content that provides value (15:33) What do you want your gym to be known for? (17:50) Additional Resources: www.pfmarketingsolutions.com/event Breakthrough Advertising By Eugene M. Shwartz www.profitgps.net -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Wo

In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse. Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself out of the rut that you’re in and of course, grow your business. Key Takeaways: Feeding the right hand while cutting off the left (02:33) Where to get the money for marketing (05:51) People will work for a living, but they will die for recognition (09:52) The number one investment to generate more revenue over time (14:05) Getting more personal training memberships than basic memberships (20:04) Providing as much value to your marketplace as possible (23:23) Additional Resources: www.pfmarketingsolutions.com/event

In this episode, Tim and Randy will talk about the evergreen offer, the power behind why they have had it for so many years, and why it’s so successful. An evergreen offer is an offer that is available all year round. They will break down the purpose of an evergreen offer, and tell you why you need one for your business. Key Takeaways: A great example of an evergreen offer (02:04) Why an evergreen offer is so important to your business (04:57) It’s better to always overdeliver (09:49) Using a deadline funnel to create an evergreen deadline (13:28) It’s all about what you’re known for in the marketplace (20:03) Additional Resources: www.pfmarketingsolutions.com/event ProFitGPS.net www.pfmarketingsolutions.com/flow -- You can find out more about Tim and the strategies covered in this episode by checking out our website. -- Would you rather watch the video version instead? Head over to our YouTube channel to watch this episode by going here -- If you don’t already have my book, get your copy FREE here. -- Co