Clever Content Podcast

Informações:

Sinopsis

The Clever Content Podcast from Content OD is the perfect way for you to stay in touch with the world of content. In each episode, we pick out and pull apart a piece of content thats caught our eyes and ears, from superb social media campaigns, videos and animation to cracking copywriting. If its content thats clever, we want to tell you about it. Content OD is a digital content agency from Sheffield in the UK.

Episodios

  • Should you start a podcast?

    17/01/2020 Duración: 32min

    Episode 30 of the Clever Content Show is available now and make sure you enjoy it because it’s our final episode. And that’s okay! In fact, it’s a great opportunity for us to reflect on the experience and pass on some of the podcasting wisdom gathered over the last couple of years.

  • The growth of communities

    09/01/2020 Duración: 34min

    Episode 29 of The Clever Content Show features a cracking conversation between Iain and Tom about how people seem to be turning to closed communities instead of broadcasting to the world. They also cover Spotify’s decision to ban political advertising from their platform.

  • Looking back, looking forward

    20/12/2019 Duración: 29min

    Episode 28 of The Clever Content Show is out on the airwaves and it’s the last episode of the year, which means it’s time to do a bit of looking back at the year gone by, as as forward to 2020.

  • This year in content

    05/12/2019 Duración: 28min

    Episode 27 of the Clever Content Podcast is available now and features a conversation between me (Phil) and Tom where we share some of our content and cultural highlights of 2019.

  • Podcast about podcasts

    28/11/2019 Duración: 35min

    Episode 26 of the Clever Content Show is here and we thought it was a good time to talk about podcasting and the industry, which has changed a lot even in the last couple of years.

  • Building a creative digital agency

    21/11/2019 Duración: 34min

    Episode 25 of the Clever Content Show has landed and features a rather marvellous chat with Jane Rutter, Founder and CEO of Zeal, a full service digital and creative agency based in Leeds and London.

  • Facebook in your living room?

    21/11/2019 Duración: 34min

    Episode 24 of the Clever Content Podcast is ready for your earholes. Iain and Tom are joined by special guest, Jess Peace from Rise at Seven, to talk about the new Portal TV device from Facebook as well as the word content itself.

  • Podcast with me

    07/11/2019 Duración: 22min

    Episode 23 of the Clever Content Podcast is out and contains some exciting chit chat about the ‘…with me’ phenomenon on YouTube and a surprising tracklist announcement for Coldplay’s new album.

  • Climate change as marketing strategy?

    31/10/2019 Duración: 28min

    The latest episode of the Clever Content Podcast is out on the airwaves, as we explore Oatly’s decision to make its carbon footprint and commitment to lower CO2 emissions the focus of its marketing.

  • Finding and telling the stories

    24/10/2019 Duración: 34min

    On this week’s episode of the Clever Content Podcast I join Iain to discuss favourite documentaries, challenger bank ads and have a great chat with John Offord, a fantastic producer, director and broadcaster.

  • Mo tools, mo content

    17/10/2019 Duración: 26min

    It’s Clever Content Podcast time again and in episode 20, Iain and Tom take a look at the growing number of apps and tools available for making content.

  • Get Online Week

    10/10/2019 Duración: 28min

    Episode 19 of the Clever Content Podcast has landed! This week, Iain and Tom chat to Chris Andersson, Communications and Campaigns Manager at Good Things Foundation, the UK’s largest social and digital inclusion charity.

  • Opportunity, idea, execution!

    03/10/2019 Duración: 36min

    Episode 18 of the Clever Content Podcast is out in the wild and – stop the press – this week Iain and Tom are joined by the show’s first ever guest! A huge thank you to Coral Cranmer, Head of Planning at Jaywing, who stopped by the Content OD office to chat all things content with us.

  • Some rather curious copy

    26/09/2019 Duración: 24min

    Time for another episode of the Clever Content Podcast and this time Iain is joined by Tom and Dave to talk about tone of voice and some rather curious copy.

  • Keeping up with the content industry

    19/09/2019 Duración: 25min

    Episode 16 of the Clever Content Podcast, Iain and Rich take a look at some of the ways we keep up to date with what’s happening in the content industry. We’re talking tools, tips and handy websites that we turn for all the latest content shenanigans.

  • Great Danes and experiential beer

    12/09/2019 Duración: 28min

    We’re back for another slice of the Clever Content Podcast. This time round Iain shares a very upsetting story about how he accidentally dunked his phone in the sea and broke it forever. The good news is it got him thinking about 3’s ‘Phones Are Good’ campaign from last year.

  • User research good, hostile content bad

    30/08/2019 Duración: 27min

    This time round Iain and Tom tackle the tricky topic of user research. In part two of the show, Tom takes us back in time to share his Chat Roulette experience in light of Reddit’s decision to add live streaming to its platform. Because who doesn’t want live streaming these days!?

  • Brand associations and the Facebook ‘network’

    16/08/2019 Duración: 27min

    In this show, Iain and Tom revisit PaddyPower’s controversial sponsorship of Huddersfield Town and the possible effect of negative brand association. They also explore the possible reasons behind Facebook’s decision to add the ‘…from Facebook’ branding to both WhatsApp and Instagram.

  • FaceApp and a mischievous gambling brand

    31/07/2019 Duración: 25min

    It's the latest Clever Content Podcast episode. Iain, Tom and Phil take on FaceApp (yes we made ourselves old) as well as discussing the recent PaddyPower sponsorship shenanigans with Huddersfield Town. Side note, Phil had to leave mid-show for a content-related emergency, don't worry everything is fine. Not much more to it, crank your speakers up to eleven or get your headphones on and hit play. If you have any feedback, feel free to get in touch and share it with us.

  • All about animation

    08/07/2019 Duración: 25min

    Time for another episode of the Clever Content Podcast. This time, Iain and Phil are joined by our marvellous animator, Cara who is on hand to share her expertise. She shares how she became interested in animation at an early age and managed to turn her passion into a career. Cara recently wrote about the online spaces where she find inspiration for her work. On the show, she talks about the recent animated blockbuster, Spider-man: Into the Spider-verse, which uses a wide range of techniques to produce a unique effect. It’s all about the ones and the twos! Finally, we look at the incredible statistic that 60% of animation students in the US and europe are women, yet that figure drops off to 20–40% who are in professional roles. Cara is just starting to get involved in a new organisation called Animated Women UK, and she shares her experience of being a female animator working in the industry. And that’s it! Go and grab your headphones, pop them on your bonce and enjoy the episode. And if you have any fee

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