The Entrepreneurs Library With Wade Danielson

In this episode, Nir Eyal shares his book Hooked where he teaches you why very few products see success and what makes consumers engage with certain products out of habit.In his book, Eyal gives you a four-step process for figuring out exactly what you should build into your product to make it better than the rest. The goal of Hooked is to have your products bring consumers back continuously without depending on costly advertising and messaging.This book is perfect for entrepreneurs who are having troubles creating or getting a product to stick and need actionable steps for building such products that people love.About Nir Eyal:“I’ve started two tech companies and after my last company was acquired I dove into the more academic side of consumer psychology and habit formation which is what I’ve been working on for the past three years.I was at my last company and was banging my head against the wall trying to figure out why my customers weren’t doing the behaviors that I designed for them to do. I wanted

In this episode Frank Cespedes takes a deep dive into his book Aligning Strategy and Sales where he brings business strategy and sales together in order to make your business scale.In his book Cespedes teaches you how to bring together your strategy with the behaviors you’re going to need in selling in order to execute that strategy. The goal of the book is to offer a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth.This book is perfect for entrepreneurs or CEOs who are looking to scale a new startup or create new sustainable growth of an already established business.About Frank Cespedes:“I am currently a professor at Harvard Business School. I was a professor at Harvard for 11 years before leaving to run a business for 12 years, sold the business and returned to Harvard about five years ago.My academic research always focused on go-to market elements including channels and sales management but when I left Harvard a

In this episode Gabriel Aluisy shares his book, Moving Targets where he helps you understand why people buy and teaches you how to get more personal with customer buying decisions.In his book, Aluisy offers you some really simple action steps that anyone can implement in their business and start getting immediate results. The goal is to show you how to shift the brand culture to gain more customers and followers.This book is perfect for entrepreneurs and marketing professionals who are having trouble understanding and generating quality customers and leads.About Gabriel Aluisy:“I design and develop marketing campaigns for country clubs, yacht clubs and luxury lifestyle brands. I have a company called Shake Creative in Tampa Florida which is a trusted local partner of some of the nation’s largest country club networks. We service their Tampa Bay clubs and others around the country with award winning design and our target marketing strategies.It was inspired by some of the great brand experiences I’ve had and e

In this episode Michael Price takes a deep dive into his book, What’s Next, where he gives you a guide for surviving and thriving in the real world.In his book, Price teaches you how to decide if college is right for you, how to escape Corporate America and pursue your passion, and how to use the Internet for continuing education, networking, building a business, and turning your passion into profit.This book is perfect for aspiring entrepreneurs between the ages of 15 and 33 who are seeking an all-inclusive guide to finding the right education and entrance into the world today.About Michael Price:“I am an entrepreneur, an author and a millennial. I also founded I Can Be Society.After explaining my unhappiness with my job at the time to my dad he suggested I write a book. I knew I had the ability to write a book and as I looked back on my life from the ages 15 to 28 I wanted to show how education and career fit together.” – Michael PriceFor a detailed summary of What’s Next according to Michael Price CLICK HE

In this episode R Michael Anderson takes you on a deep dive into his book, The Experiment where he teaches you how to create an ideal work-life balance, turn bad habits into good habits, build relationships, and get more done in less time.In his book, Anderson tells a modern-day business fable about Dennis, a business owner who is separated from his spouse, out of shape, burned out, and just living a dreary life. As you read the notes Dennis take in his sessions with Robert, use them as exercises to effectively transform your own life.This book is perfect for entrepreneurs who are experiencing the downfalls of success and are seeking a different approach to finding joy in their work life.About R Michael Anderson:“I’ve always been good at achieving but I found myself not happy. I hit my low point in life and knew I needed to change something. I ended up earning my masters in spiritual psychology and now I teach competitive driven people how to become happier.The Experiment is a story that I relate to in my own

In this episode Mark Herbert shares his book, Managing Whole People where he gives you 30 years of mistakes, experimentation, and learnings from the personal journey of an HR director and a senior consultant.In his book, Herbert provides you with a guide to the true leadership of managing people based on his 5 basic elements of respect, responsibility, information, rewards, and loyalty.This book is perfect for entrepreneurs and business owners who assume a role in managing employees and are having trouble building the proper relationships to increase productivity.About Mark Herbert:“My original corporate training was in the human resources area. I have since evolved from that into some C- level responsibilities and operations. And for the last 15 years I have operated as a management consultant working with organizations around their relationships ranging from fortune 100’s to small entrepreneurial businesses.The big inspiration for me was coming up through a time where the whole idea of human resources manag

In this episode Jay Forte takes a deep dive into his book, The Greatness Zone where he helps you know what you are good at, what you love and what is going on in your world.In his book, Forte introduces this life-changing thinking in his compelling and heartwarming story of two kids in college. By following the stories of Mary and Mike, you will get to see the greatness formula in action which will guide you through the process of knowing yourself and finding your best fit in life.This book is perfect for an entrepreneur who is bored with life, often listens to what others have to say, and does not know how to change things.About Jay Forte:“I am a certified life and workplace CEO coach, an author and a speaker. Prior to that I was a CPA and CFO for years and then realized that most of my career I was in the wrong place. I’m a big idea person that just needed an environment to keep inventing. Now I work around the workplace and around helping people discover what the big ideas in life are for them.The Greatnes

In this episode bestselling author Chris Brogan takes you on a deep dive into his book, The Freaks Shall Inherit The Earth, where he gives you the formula for entrepreneurship from the ground up.In his book, Brogan gives you the systems, processes and the foundational work that you need to turn your interests into a business venture. The goal of the book is to help you start your own revolutionary business, including what most people are missing from the basics of business, how to turn passions into businesses, and how to build out the digital channel.This book is perfect for people who have the potential and drive to be an aspiring entrepreneur, but wouldn’t normally pick up a business book.About Chris Brogan:“I run a company called Owner Media Group; a professional development company where I help people try to figure out how to own the game that they must want to win. I’ve run marketing consulting companies, worked with a lot of the biggest brands out there. Most recently I have been helping anyone from an

In this episode, Mark Hunter shares his and Matthew Hudson’s book, Advisor Selling, where he reveals the secrets for becoming a trusted advisor to potential sales clients.In their book, Hunter and Hudson give you the individual phases to becoming better at sales by understanding who the prospects are, how to qualify them, and how to engage them. The goal of the book is to provide you with a guide to have higher margins, increase referrals, and get higher customer satisfaction.This book is perfect for B2B entrepreneurs who utilize an outdated sales approach and have a hard time understanding a customer’s point of entry.About Mark Hunter:“I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price.The co-author and I have been longtime friends and about eight years ago we worked together on a project with a fortune 200 company. One of the things that were involved was going out and working

In this episode, Mark Hunter takes you on a deep dive into his book, High Profit Selling where he helps you change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value.In his book, Hunter gives you the guide for moving towards a profit-centered sales approach that will strengthen your customer relationships and increase your bottom line.This book is perfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably.About Mark Hunter:“I help companies and sales people find a way to avoid the discount which is how to sell at full price without discounting. So I help you find better customers that close at full price. The inspiration behind the book was all about how to avoid the discount.” – Mark HunterFor a detailed summary of High Profit Selling according to Mark Hunter CLICK HERERelated Books:Hyper Sales Growth by Jack DalyPitching and Closing by Alex TaubGo For No

In this episode, Hal Elrod shares his book, The Miracle Morning where he believes how you start the day sets the context for the rest of your day which sets the context for the rest of your life.In his book, Elrod teaches you his ultimate morning routine that helped double his income within two months. The goal of the book is to provide you with a real life experience of success and the steps on how to wake up each day with more energy, motivation, and focus to take your life to the next level.This book is perfect for entrepreneurs who want to change their lives, but have trouble waking up early in the morning and feel as if they are losing energy and motivation throughout the day.About Hal Elrod:“I was a radio DJ until I got into sales where I was one of the youngest sales rep ever inducted into the companies’ hall of fame. I broke a bunch of sales records and thought that I was going to do that forever. I was in a horrific car accident, died for six minutes, broke 11 bones and told I would never walk again.

In this episode, Honoree Corder takes a deep dive into her book, Vision To Reality where she helps you answer the question what do you really want and why haven’t you already got it.In her book, Corder points you in the right direction to achieving success by talking about her coaching philosophy and program. She will teach you how to increase efficiency and effectiveness, overcome challenges, increase productivity, and live with passion and purpose.This book is perfect for the entrepreneur who wants the steps used by successful entrepreneurs to transform their daily actions into the life of their dreams.About Honoree Corder:“I am a business coach, executive coach, corporate trainer, motivational speaker and 13 time author. I currently live in Austin, TX. I have worked with entrepreneurs, business owners and senior level professionals for about 15 years and helped them achieve their biggest vision and solve their biggest problems. My background is in the corporate world and in network marketing and so I have

In this episode, Geoff Hudson-Searle shares his book Freedom After The Sharks where he helps you make dreams become reality and shows you how to be the master of that journey.In his book Hudson-Searle takes you on his life’s journey after working in 160 countries to helping fortune 100 companies and starting his career into entrepreneurship. His goal is to show the truths, trials, and tribulations he went through when going into business and launching a company.This book is perfect for entrepreneurs who learn what it takes to succeed in life by following the experiences of other entrepreneurs who have struggled and made it to the top.About Geoff Hudson-Searle:“My difficult upbringing gave me the drive to succeed in my business career. I’ve worked in 160 different countries worldwide delivering very large programs and initiatives for most of the large corporate 100 before launching into my business and entrepreneurial career.The first inspiration is that you never really understand exactly how strong you are a

In this episode, John Baldoni takes us on a deep dive into his book MOXIE, where he reveals the secrets to bold and gutsy leadership.In his book, Baldoni shares the competence, credibility, and confidence that leaders, like Dolly Parton, Sergio Marchionne, Ben Hogan, and Nelson Mandela, use to succeed.This book is perfect for the entrepreneur who understands leadership, but needs some help preparing to lead not only his or her self but also lead a team more effectively.About John Baldoni:“I am an executive coach and author. My brand new book Moxie is number 13 on my list. I am chair of leadership development at N2growth. My passion is instilling leadership in others and providing them pathways to success.It came out of the financial crash of 2008 when we saw a lot of senior executives throw up their hands and say they’ve never seen things so bad before. These executives did not demonstrate any sense of resilience, perseverance or moxie. I wanted to talk about how leader’s gutsy gumption will help them and the

In this episode Nathan Furr gives a detailed summary of his book, The Innovator’s Method. This book provides the ideal process of an innovator’s phase: the insight, problem, solution, and business model. We acquire information by observing the glitches around us and present a solution. Digging deep will find us an explanation and creating a business model to market the proper need. Whether you are an entrepreneur launching a start-up or re-establishing a present one, this book is an excellent resource.About Nathan Furr:“I earned my Ph.D. at Stanford University in the Stanford technology ventures program. I’ve worked in management consulting, I’ve been an entrepreneur, worked in venture capital and across those experiences I wanted to spend some time sharing some of the insights that I discovered along the way.When I was at Stanford I used to hear disparaging comments about business schools and management and I wondered why I was hearing such negative things. As I started to dig into history I discovered somet

In this episode Blake Masters shares his book, Zero To One, where he and Peter Thiel reveal the strategy, secrets, and truth to find success that goes above and beyond.In his book, Masters provides you with the insights of how Peter Thiel became so successful with his ventures such as PayPal. One of the core themes in the book is the distinction between competition and a business monopoly. Both Thiel and Masters believe that success is found in the absolute differentiation of one business to another and they pave the way for you follow the same suite.This book is perfect for entrepreneurs who have an original idea and are seeking absolute command of a niche where competition does not exist.About Blake Masters:“I live out in San Francisco with my wife and 4 month year old baby. I am the co-founded of a legal research technology startup called Judicata. Prior to that I was at law school at Stanford and worked as an early sales person at Box.The book is based on a class that Peter Thiel taught at Stanford in 201

In this episode Ted Coine and Mark Babbitt share their book, A World Gone Social, where they give you the tools and advice on using social media to relate and survive in business today.In their book, Coine and Babbitt walk you through the fundamentals and steps in on how to create change, build teams, make relationships online, and utilize social media marketing.This book is perfect for entrepreneurs who are having trouble utilizing social media and are unable to disrupt an industry they desire to be successful in.About Ted Coine and Mark Babbitt:Mark Babbitt – I am the CEO and founder of a talent community online called YouTern where we help college students, recent graduates and young careerist ascend into the workforce as gracefully as possible. I am also the president of Switch and Shift which is a leading leadership site. Ted Coine – I am the co-founder and chairman of Switch and Shift.“We didn’t realize we were writing A World Gone Social at first. It’s a five year project maybe a year or more in before

In this episode Alan Barrell takes a deep dive into his book, Show Me The Money, where he takes you on a real-life journey of creating a new business.In his book, Barrell walks you through situations based on practitioners who got the basic right, know where the money is, have prepared for fundraising, know how to manage intellectual property, and understand the value their company brings.This book is perfect for the entrepreneur that plans on utilizing investors to fund a startup and have difficulty managing the external factors involved in doing business.About Alan Barrell:“I live in the wonderful city of Cambridge where I would say we have the closes thing to Silicon Valley. I work part-time at the University of Cambridge as the Entrepreneur in Residence. I’ve done a lot of work with larger companies. I’m a scientist, turned businessman, turned investor.The main inspiration was a huge interest in new business creation. It’s the new businesses and startups that are driving the economy of the world. I am pas

In this episode Shane Snow shares his book, Smartcuts, where he shows you how hackers, innovators, and icons accelerate success.In his book, Snow teaches you how you can do more than you are doing and do it faster than you think by thinking about things smarter. He also explains how you can find the business secrets to shorten your path to success in real life and divides the book into three main sections of how this happens based on hundreds of interviews with incredible people.This book is perfect for the entrepreneur who has the motivation to be super successful but wants to accomplish ideas at a faster pace.About Shane Snow:“I grew up in Idaho and live in New York City now. I first studied computer science and became a web entrepreneur and then I moved over to journalism. I moved to New York to be a journalist with a dream of writing for Wired Magazine and writing about Tech got me to start my own tech startup.I was fascinated by people and businesses that seemed to beat expectations. As an entrepreneur m

Webber takes us through the entrepreneurial journey with his book, From Idea to Exit. There are four stages of the entrepreneurs' journey: idea, startup, runnning, and exit stage. Webber covers detailed analysis for each stage from the initial ideas, the pit falls, demand generation, fulfillment, taking action to move-on, and an exceptional planned exit strategy. This book is an excellent resource for all stages of entrepreneurship.