Built To Grow

These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and making sure that they're utilized. We want to give you tactical plays to just go out and make some money to grow and make more money!Key TakeawaysFitness Growth Summit info (0:49)generate revenue without spending anything (3:18)four things you can do right now that are going to cost you very little if any money1. Rolling five (3:45)2. Lowest hanging fruit (7:20)3. Gift Card Play (10:05)4. Joint Venture partnerships (13:30)Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Woul

One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset", it's not just "you need to come in and get your workouts or else you're not going to get in great shape", It's the mindset around life in general. It's sleeping, it's eating, it's the extracurricular things you do with your life, that carry into your work and family and everything else. But it also helps your fitness.Questions to ask yourself and your brand; What is your brand promise? What is it you "do"? What are you known for? What are you bringing to the marketplace? What are people paying you for? What solidifies that brand promise in the consumer's eyes? These are questions that you need to answer to build your brand promise and add value to what you are offering. Your clients don't know any of this unless you are sharing and teaching them the benefits you offer that they can't get anywhere else.Ke

Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, food, and fun.  This event is open for only the first 100 gym owners and spots fill up quickly.  The event is May 21st - 22nd, 2021 in Scottsdale. Visit the website to get more information and reserve your tickets: winninggym.com/scottsdaleFor this episode, we are going to talk about something that is coming up more and more with our clients, which is, switching your gym to semi-private coaching programs. Some of the questions that come up all the time are, how do I sell semi-private? I don't know how to sell semi-private?  I don't know how to market for it? I do boot camps, where I do one-on-one training, but I don't know how to sell simi-private coaching. All these questions are answered as well as how to communicate with your clients so they also understand the difference.Semi-private and boot camps, the two services have to look and feel different

Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience, the design, and what it's going to take to elevate your business from your competition.As gym owners, like many other businesses, we have had a tough time recently with all that happened. Nobody could have prepared for all the disruption that the pandemic brought. However, with the end of the pandemic in sight, we need to be ready for the future.One of the things we have always said in this podcast is that personal training is the model of the future. This is slowly becoming more evident as more and more gyms are converting to this model. We are also seeing a trend where smaller footprint, semi-private-only gyms are cropping up.Listen in to hear our thoughts on the future of the fitness industry and what we are doing here with our facility to elevate us from the competition.Key TakeawaysThe gym model of the future for brick mad mortal gyms (01:52)Why the sm

Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we collect the payments.There are a lot of pros of going to a weekly payment plan. The main one is that it lowers the shock value of the bigger payment number into the bite-sized weekly payments. The marketplace perceives this differently. Another benefit of this plan is that it improves the cash flow in the gym. Tune in to learn how you can charge more on the same exact deliverables by making this one simple change.Key TakeawaysHow to change your offer to attract a totally different audience (02:13)Why we went for a wee

Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money to acquire new leads, and why Tim is willing to spend 10X what most other gym owners are willing to, and how it's led to massive growth.How much money do you spend on Google ads? This is the question from one gym owner that prompted us to talk about this topic in today's episode.Tim encourages gym owners to not be afraid to spend money on advertising. This is an investment you are making that will give you a return on investment. We are spending around $350 a day here at our gym with an ROI of around 8X. The amount of money you spend on advertising is not an expense but an investment.However, you don't just throw money blindly, you have to analyze the data and test different channels. Once you can attribute the consultations and members signing up directly to a specific channel, then you have to go hard on it.Are you a gym owner who is wondering how m

Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way to incentivize them.Many people wrongly assume the default way to incentivize an employee is by giving them more money, but you'll be surprised to learn that this is not always the case.One of the methods we use to learn more about our staff is by using the DISC Personality Assessment Test. This helps us learn how to work with the different personality types and also learn what drives them. When you figure out these two with each of your staff, you have a home run.Tune in to learn how to incentivize your employees by learning more about their personality types and how to work with them. Key TakeawaysWhat motivates your staff? (01:13)How to use the DISC personality test to learn about your staff (02:53)Learning how to work with somebody and also motivating them (05:36)How to foster effective communication within the workplace (07:19)If you want a great team, y

Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members. Whether we are communicating good or bad news, we fail to deliver the message in the right way and at the right time.Gym clients easily get used to a routine, and any change is likely to lead to uncertainty and even some clients getting upset. It doesn't matter if the change is good for them; anything outside of the norm is bound to ruffle some feathers.To allay their fears around any change, we need to be proactive in our communication. We also need to put the message across in multiple mediums to get to a majority of your members. For instance, email will only get you a 20% open rate, which leaves out a big chunk of people.Click Play to listen as Tim and Randy give gym owners some tips on how to communicate with their clients, including a communication hack that will help easily reach 90% of your clients.Key TakeawaysYou can't over-communicate with yo

As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires when the coach leaves and clients are left feeling like they can’t achieve the same results with another coach. Some of these clients might even cancel, leading to losses.This is the situation we are in right now here at our Pulse Fitness gym. Even though we all along knew this was a risk, we weren’t adequately prepared to mitigate it and the potential losses.We have had to think hard about what we should be doing to prevent this from happening to us in the future. We have come up with a brilliant solution to this problem, which we believe will help many other gym owners. Tune in to listen to what we are doing to change things up and make sure this situation never happens to us again. Key TakeawaysThe risks of strong coach-client relationships (02:49)Why you need to offer more than just a workout in your gym (05:16)How we are redefining what it means to be a memb

Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or less. Any gym owner has at one point scrambled to cover a position in the gym after a team member leaves.In this episode, Tim and Randy talk about staffing, when you should hire that new team member, and how you should go about it.Here at our gym, Pulse Fitness, we are in the process of hiring new coaches and a front desk person. We scaled down during the shutdown period and only kept a skeleton crew as many gym owners did. We had to do it to survive, but we are now getting ready to move full steam ahead.Listen in as we discuss some of the things you can do to find quality coaches even if you do not need one right now to put you in a position where you are not scrambling when you need one.Key TakeawaysDo you hire before you have the need, or do you wait till you have the need to hire? (03:09)The three ways you can make more money in the gym (05:36)Why hiring is one

During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working for them. The major struggle is how to transition from large group training to semi-private training and convert existing gym members into the new model.Where many gym owners go wrong with semi-private training is running the model just like the large group model and only reducing the number of clients per session. To succeed with the semi-private model, you have to make it look, feel, taste, and smell different from the large group training model.As you’ll be hearing us explain in this episode, clients have to see the difference between these two models with different deliverables and different results. The consumer is the ultimate decider, and if you can't clearly show them the difference, they won’t buy into it. Are you struggling with the transition to a semi-private model in your gym? Tune in to learn what you might be doing wrong and how we can help you

2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the authorities, as well as the uncertainty brought about by politics. It’s easy to get weighed down by all these things.However, we shouldn’t play the victim but rather focus on what we can control and stop worrying about the rest. Let’s focus on the solutions and how we can move the needle forward in our business coming out of all this.Things are bound to happen that are out of our control, a really good tip in dealing with such things is giving it a set amount of time and attention, because you can’t just ignore it. But then you have to learn where to stop and move on to things you can control.Tune in to learn how we can make a conscious effort to move on from all that happened and focus on rebuilding our businesses to win!Key TakeawaysThe craziness and some positives from the past year (00:55)Focusing on what you can control and not worrying about the rest (03:18)Ho

With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any one digital platform to acquire clients. We have seen that the Big Tech companies can, on the brink of an eye, shut anybody off and completely ruin your business.These Big Tech shutdowns amplify the message we have been preaching all along about the importance of owning your traffic and not having all your eggs in one basket.You have no control over these platforms, and it would be imprudent to over-rely on them for your marketing. If you don’t own your traffic, and something happened to you, it could potentially kill your business. Tune in to learn how to minimize your risk, own your contact list, and have more power!Key TakeawaysNew coaching program in the works (00:41)        How tech shutdowns amplify the importance of owning your traffic (04:09)Having multiple poles in the water (06:40)Owning your contact list through a CRM (07:41)Why you should consistently

In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition. You are likely to find these three words; Fitness, Nutrition, and Accountability.You got to have a unique mechanism or secret sauce or a proprietary blend that makes somebody get a given result vs your competition. If you explain this well enough in your marketing, that secret sauce will be the reason people choose to sign up with you over your competition.Even though you are providing the same service, changing your nomenclature can make all the difference. To the consumer, having some unique buzzwords means that yo

Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very big because it has been stopping many international gyms from using the whole Keap platform for automation.Text messaging is a very powerful marketing tool for gyms and other B2C businesses. It's important that you include text messaging in your marketing campaigns as the open rates and the reach is way higher than email.When we talk about automation in the gym, we are not removing the human element from user engagement. What we do is preprogramming the initial sequence of texts to engage the user. You, as the human, are always in the driving seat, unlike AI solutions, which we believe are not yet ready for the gym space.Tune in to this episode to learn more about the differences between automation and AI and why AI may drive users away from you.Key TakeawaysWe can now leverage Keap for international text messaging (01:28)How we use automation in the gym (02:

What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to a longer sales cycle. The days of reaching out to cold prospects with your offer and converting them into clients in a day are unfortunately behind us.What this means is that we have to work a lot harder to convert our leads into clients. The era of quickly running a Facebook ad campaign and acquiring customers is coming to an end, we now have to get back to work.To grow your membership base, you should be focusing on building your own list. You need to own your traffic, which you’ll then take on a journey on how you can solve their problems through your services. The good thing about marketing to your list is that it’s absolutely free.Listen in to this episode to hear Tim and Randy talk about the marketing trends for 2021 and what you should be focusing on to bring in new members to your gym.Key TakeawaysGet prepared for longer sales cycle in the new year (03:

In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of getting rich from owning a gym. However, Tim gets honest with gym owners and advises them that owning a single brick and mortar gym won’t make you tons of cash.  A single location may give you a good life, you’ll get to pay yourself well, and even enjoy what you do, something many people don’t ever achieve. You can do pretty well with multiple locations, but you’ll have to contend with challenges such as managing the staff, which can be a pain in our industry.Having said that, gym owners can create multiple sources of income by diversifying their investments. You don’t have to open another gym, you could leverage your knowledge of owning a gym to other businesses, you could venture into real estate, stocks, etc.Tune in to this episode to learn more from Tim about how you can diversify into multiple sources of income from other things.Key TakeawaysWhy owning one gym won’

2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the new year.One of the questions that many gym owners have been asking us is how to get people back in the gym in the new year. Tim recommends that we fall back to bracketed programs. As you’ll be hearing in the episode, bracketed programs tick all the boxes that get consumers to make a decision.In addition to bracketed programs, owning your traffic in the new year will become even more important. Apple’s new update will block advertisers from tracking Apple users. This will affect the ability of Facebook to serve personalized ads. As a gym owner, having your own list, which you can communicate with directly and without any additional costs, will be key.  Click play to learn why bracketed programs will bring people back to your gym and also hear Tim and Randy talk about the key lessons from 2020.Key TakeawaysMarketing play for January 2021 to bring more people to

There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have closed down for good, while many others have had to contend with enforced closures and other containment measures.With the new year, we all can breathe a sigh of relief as we plan ahead and look for opportunities to make a comeback.One of Randy's recommendations for gym owners is to try running a little bit leaner in 2021. You’ll achieve this by cutting out some of the expenses and focusing more on net revenue. Running a leaner ship ensures you have more freedom as you retain more of the money you make.Tune in to this episode to learn of more ways you can find wins in 2021 and make the biggest comeback possible. Key TakeawaysQuick update on change of dates for our first CLA for 2021 (00:31)Update on the second round of PPP loans and how to qualify (01:09)How to run leaner in 2021 and why it is important (02:59)Why you need to plan for the new year with your team

With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021.It’s an opportunity for a fresh start, and there’s no better way to start the year than applying some creative marketing strategies to bring some more members to your gym.One of the marketing strategies that you should try in the new year is duplicating the success of previous marketing campaigns by taking the exact deliverables you had but tweaking the offer to appeal to the warm leads who didn’t turn into buyers from the past campaign.Tune in to this episode to learn more about this powerful marketing strategy and how to parlay it in your future campaigns.Key TakeawaysHow do you come up with your offers? (01:16)How to market to warm leads from previous marketing campaigns (02:28)Duplicating the success of a successful marketing campaign (03:01)How to craft an offer for your warm leads (04:05)Making your offers irresistible (06:33)What we have in store for you in