Built To Grow

The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, the next big question is, ‘How to make the switch?’Firstly, it's important to clarify what semi-private training entails and how it differs from other services gym owners might consider offering. Semi-private training is a personalized program in a shared cost environment with the coach.One of its greatest advantages is that it's a simpler and more effective approach than offering a myriad of confusing packages. It also presents fewer risks than, for example, strength training in a large group setting.There's a common misconception that 'more options' equates to 'better service.' However, overloading with options often brings more challenges than benefits.In this episode, Tim and Randy point out the benefits of focusing on a few key areas rather than spreading oneself too thin. They also share a clear roadmap consisting of seven steps t

In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.A common misconception among many trainers is that a formal degree or certification automatically translates into higher compensation.However, this overlooks a fundamental aspect of business and value creation.  While education and certifications undoubtedly contribute to a trainer's knowledge and skill set, they do not necessarily correlate directly with generating more revenue for the business.In this episode, Tim and Randy delve into the importance of creating additional value for your fitness business and how you, as a coach, can go above and beyond to justify higher compensation.Key Takeaways- Education vs. experience in the fitness industry (00:45)- Gym business value creation (03:57)- If it doesn't make dollars, it doesn't make sense (05:57)- The business side of fitness (06:55)- Creating clear expectations for your coaches (13:36) Additional Resources- Business Accelera

Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eventual exit strategy for your business.In the journey of gym ownership, there's a significant difference between being self-employed and being a true business owner.Many gym owners find themselves deeply involved in the daily operations of their gym, handling everything from training and sales to marketing and administration.This hands-on approach may initially seem necessary, but it can hinder the growth and potential for the business to become an asset that can be sold.In this episode, Tim and Randy delve into the critical aspects of transitioning from a self-employed gym owner to a true business owner, creating a valuable asset that can be sold or transitioned smoothly.They explore the significance of systems and processes in making your gym business more attractive to potential buyers.Key Takeaways- Self-employed vs business owner (01:05)- Built to sell (

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to determine which key performance indicators (KPIs) truly reflect the health and growth of your fitness business.However, amidst the sea of metrics, two stand out as paramount: Return on Ad Spend (ROAS) and Delta.In a world of data overload, simplicity wins. While numerous KPIs might seem tempting to analyze, focusing on ROAS and Delta will offer you comprehensive insights into the health and trajectory of your fitness business.By boiling down various metrics into these two crucial numbers, you gain clarity and can make informed decisions without getting lost in complexity.Return on Ad Spend (ROAS) is the compass guiding the success of your advertising efforts. It provides a clear picture of how effectively your marketing budget translates into revenue.Delta is the metric that captures the essence of this growth or decay in recurring revenue. It considers new sales, c

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This drug, originally designed to treat diabetes by lowering A1C levels, has inadvertently become a sought-after solution for rapid weight loss.The allure of a quick and easy fix has led many to believe that taking an injection once a week will magically melt away the pounds without any effort.The popularity of Ozempic has left fitness professionals and gym owners grappling with its impact on the industry.As fitness professionals, our primary focus is on promoting long-term health and well-being through exercise and proper nutrition.We believe in empowering individuals to make positive lifestyle changes, leading to lasting results and improved overall health.However, Ozempic's marketing strategy is luring people away from the path of hard work and dedication, making our job of educating them even more challenging.In this episode, Tim and Randy delve into the Ozempi

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustainability.However, the prospect of increasing prices can be daunting, especially when dealing with long-time members who have enjoyed old and discounted rates.One of the strategies to mitigate the fear and uncertainty of raising rates is using hard data to guide this decision.Calculate the number of clients you can afford to lose while breaking even or making more money than before the rate change. Knowing this number gives you a clear picture of the impact and helps you make confident choices.In this episode, Tim and Randy explore several strategies for implementing rate increases in a fair and effective manner, ultimately helping you achieve a stronger and more prosperous fitness business.Key Takeaways- When to raise rates (01:24)- Should you go for a global rate increase (04:11)- How to mitigate the fear of raising rates (06:25)- The math equation to win (06:58)

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's growth, culture, and success.However, over time, you might face team development and lead generation challenges, leading some gym owners to consider altering their business model to accommodate employees or marketing agencies.As a business owner, you have a unique vision for your business. It is crucial to remain steadfast in your beliefs and goals. Nobody should dictate your gym's fundamental structure or direction.An excellent example is the recent buzz about gyms adopting a pay-as-you-go model instead of traditional memberships and recurring revenue agreements to appease their coaches.In this episode, Tim and Randy discuss why gym owners should resist the temptation to change their business model solely to appease employees or marketing agencies and instead focus on effective leadership and finding the right fit for their team.Key Takeaways- The pay-as-you-g

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to unparalleled success.So, whether you're a seasoned gym owner looking for new ideas or someone considering venturing into this dynamic field, this episode is for you.If Tim were to start all over again, these are the most important factors that he’d consider to guarantee success.By incorporating these elements into your fitness business, you can attract and retain more clients, increase revenue, and elevate your gym to new heights of prosperity.Let's dive in and explore the secrets to creating a gym that not only thrives but also stands out in a competitive market.Key Takeaways- Location, location Location (05:35)- Semi-private training model (10:04)- Programming for a higher price point (15:34)- Semi-Private Pro A

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environment, gyms can provide high-quality training, maximize revenue, and create a sense of community for their clients.Semi-private training combines the best of both worlds – the personalized attention of one-on-one training and the camaraderie and energy of group training.Clients receive individualized programming while sharing the time and cost of a trainer with a small group of fellow participants. This model offers many advantages.Transitioning to a semi-private training model can seem daunting, but it can be done successfully with a strategic approach.With careful planning, strategic marketing, and the right tools, you can successfully make the transition and differentiate your gym in the competitive fitness market.Don't let the fear of the unknown hold you back—take action and unlock the tremendous benefits of semi-private training for your business and clien

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to step back from day-to-day operations and focus on strategic planning, they rely on a competent and capable individual to take charge and ensure smooth operations.In this episode, Randy and Zach shed light on the key responsibilities and tasks that a Fitness Director should handle on a daily basis.By understanding these core components, gym owners can have a clearer vision of what this position entails and how it can drive their business forward.To ensure the gym runs smoothly, a Fitness Director must focus on operational efficiency. This involves developing and implementing systems and processes that optimize daily operations.Additionally, they should monitor key performance indicators (KPIs) related to membership growth, retention, revenue, and expenses and make data-driven decisions to drive the business forward.Ever wondered what the day-to-day role of a fitnes

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often d

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.It's worth noting that elements of this personalized marketing already exist.For instance, Google has been using algorithms and analytics to understand our buying habits a

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat.In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales

If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels action, propelling individuals to make things happen and seize opportunities.Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake.Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain untapped.Aspiring gym owners, for example, must embrace urgency to propel their businesses forward.Those who embrace urgency and consistently take action are more likely to overcome obstacles, achieve their goals, and realize their potential.In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life.Key Takeaways- Urgency - The X factor of success (01:51)- The 2 most valuable trait

There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.Transactional clients typically have limited emotional attachment to the business or service they engage with.Effectively managing transactional clients requires a different approach compared to other types of clients. In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business.Key Takeaways- Growth Summit replay (01:29)- Who is a transactional client (02:07)- The lifestyle client (04:01)- How to deal with a transactional client (05:02)- You can’t change the marketpl

Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees.Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year's Growth Summit, a transformative experience that left a lasting impact on all attendees.Key Takeaways- How to get the Summit's replays (01:04)- The planning stage of the Growth Summit (3:03)- The attention to detail (5:35)- The biggest takeaway from the event (7:44)- What's possible in your business (9:35)- Speaker lineup at the Sum

In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business.Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level.Most gym owners have their internal thermostats set too low. They don't believe they can achieve greater success in their business.The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities.Feel like you need a new thermostat?Tune in to this episode for real-life examples of what's possible in your gym business!Key Takeaways- Where's your thermostat set? (01:35)- It all

In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.This sets the stage for them to speak highly of your business, even if they didn't achieve their desired outcomes.In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects.Key Takeaways- The breakup with your clients (03:07)- Perceived value vs. true value (04:43)- The value of leaving in good terms (05:40)- Is it in the client's best interest (07:12)- Do the right thing (11:16)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply F

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.At its core, a sustainable gym business relies on recurring revenue exceeding

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue.While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability.A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses.In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable