Built To Grow

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.In this episode, Tim and Randy break down why simplicity scales and distractions kill growth. (In a nutshell: Too many services = a diluted business. One dialed-in offer = scalability, profitability, and sanity.)Tune in to hear more about:Why gym owners feel pressured to add more services (and why it backfires)The hidden cost of bolting on too many "profit centers"How the most successful gyms maximize recurring revenue from ONE core serviceLet’s dive in!Key Takeaways: I

“More leads will fix my business.”That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment they lose interest, they’re gone.Semi-private gyms, on the other hand, keep clients for years because their structure and personalization make a real difference. Members stay engaged because they see measurable improvements and rely on their coaches for more than just workouts.In this episode, Tim and Randy break down the key factors that drive long-term retention, why pricing plays a bigger role than you think, and what gym owners need to change to stop the cycle of constant clie

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.That’s a losing game… at least for gym owners.When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.The most successful gyms don’t just sell workouts – they sell a unique mechanism, a method or system that makes their gym the only logical choice. Think about Orangetheory’s “Orange Zone” or how Skechers turns a basic sneaker into a “Max Cushioning Glide Step.” They don’t just sell products. They sell a reason why their product is better than the rest.You already have a unique way of training, coaching, and getting results – you just haven’t named it yet.In this episode, Tim and Randy break down why branding y

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.But something else happens...Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free YouTube workouts. And when everything looks the same in an equation, you get the same result: they go for the cheapest option every time.So, at some point, you have to stop treating semi-private training like just another class and start treating it like personalized coaching – because that’s what it really is. Focusing on session size is wrong. What you need to highlight is:customized programmingexpert coachingstructured progressionBecause when clients understand

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.Sound familiar?This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.In this episode, Tim and Randy explain why discounting paid-in-full memberships is a mistake – or better yet, a ticking time bomb. They also break down how Parkinson’s Law keeps you stuck and why shifting your focus to membership-based revenue is the key to building a profitable gym – without the constant hustle.Listen now and learn how to escape the rat race for good!Key Takeaways: Intro (00:00)The “rat race” of gym ownership and financial struggles (00:56)How paid-in-full memberships hurt cash

What are you really selling? Have you ever asked yourself this question seriously?Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure.For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach.This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product.Tune in to learn how to:take control of your programmingstop bleeding clientsreduce coach

If your retention isn’t where it needs to be, your marketing might be to blame.Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around.They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul.Tune in to learn more!Key Takeaways: Intro (00:00)Marketing determines retention (00:45)Short-term ads bring short-term clients (02:46)The importance of setting the right c

Every gym client would like to get personal training. But not everyone can afford it.Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like generic workouts.That’s why Tim turned to semi-private training. It’s a scalable model where a coach manages up to six clients at once, but each client follows a program customized to their abilities, goals, and experience level. However, keeping track of six individualized programs at once can be quite a challenge. If only there were a tool that could free coaches from getting buried in clipboards, scrambling to modify workouts while clients wait…The Semi Private Pro app is exactly that tool. It eliminates manual prog

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.Why is that? What makes the difference?No, it's not the market, the location, or even the trainers.It's the business model.Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into a cycle where growth means working more hours, not necessarily making more money.Both models have their (dis)advantages, but neither of them is built for sustainability.If you want to break through the revenue ceiling and finally create a business that serves you – not just your clients – you need to switch to a scalable semi-private training model.Now, you might be picturing cramming people into a room or offering a lower-cost version of personal training. But it's not that. On the c

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). These metrics cut through the noise and reveal whether your gym is thriving or just treading water.In this episode, Tim and Randy break down how to leverage these KPIs to grow recurring revenue, cover your operating costs (and beyond), and figure out when to scale campaigns or pull back.Tune in and let them help you bring clarity to your business decisions.Key Takeaways: Intro (00:00)What are KPIs and why they matter? (00:35)ROAS: How to measure marketing profitability (01:14)Break-even funnels and scaling strategies (04:12)The power of recurring revenue (08:11)Outspending competitors to dominate markets (1

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.Owning a gym should not be your end goal – it’s just the beginning. The real objective is to create a business that serves you. One that runs smoothly whether you’re on-site or on vacation. Like any other entrepreneur, you need to see your gym as a tool that not only provides financial stability but also serves as a means to invest in your future and achieve your life goals – whatever they may be. Whether it’s scaling your business, diversifying your income, or spending more time with family, your gym should help you get there.Tim and Randy explore this idea in this week’s episode, discus

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.Here’s the thing: once you hit that sweet tipping point where your recurring revenue covers your base expenses, the stress melts away. You are able to focus more on your clients instead of constantly looking for the next marketing play. That’s real freedom for you as a gym owner and will also drive retention.Tune in to this episode and learn how to start running your gym with clarity and confidence.Key Takeaways: Intro (00:00)Iron Circle is now op

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine. Plus, they share the one strategy that turns fleeting “New Year, New Me” resolutions into lasting memberships.Listen in! Key Takeaways: Intro (00:00)January's dirty little secret in the fitness industry (01:11)Reasons behind January cancellations (05:24)Strategies to improve client retention (08:01)Defining and attracting lifestyle clients (18:41)Educating clients on program value (20:51)Impact of client perception

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify marketing efforts, from Google Ads to direct mail and the importance of understanding customer lifetime value to fuel smarter decisions.Tune in to learn how to combat market stagnation by redistributing resources effectively and creating sustainable systems that nurture leads over time.Key Takeaways:Intro (00:00)Market stagnation during the latter half of 2024 (01:58)The risk of pausing marketing in tough times (03:43)Why diversifying ad channels improves ROI (06:56)Impor

What can gym owners expect in 2025?While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:Smaller gyms are poised to see big winsTraditional advertising methods are losing their edgeTools like AI are showing their real potentialThese predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically.In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable –

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.This might be a tough pill to swallow for many gym owners – you need to treat your gym like the asset it should be, not just a job you created for yourself. Create systems, delegate responsibilities, and focus on what truly moves the needle: client experience and strategic growth.In this week’s episode, Tim and Randy unpack this transformation. This one is for all of you who feel like you’re working harder than ever but getting nowhere.Tune in and learn how to break

Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with?In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They don’t offer tricks and quick fixes – they help each other fundamentally change how they think about success. The Iron Circle gives gym owners the tools to explore new income opportunities, strengthen leadership skills, and create lasting wealth with strategies like real estate and financial planning.Join Tim and Randy and learn how to step into a room where big goals are the norm and feel the power of the right community.Tune in now!Key Takea

What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:A: Do you enforce strict policies as your contract states?B: Do you bend the rules and potentially compromise your bottom line?The answer lies in balancing compassion with structure.During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet.However, as a business owner, it’s crucial to set boundaries. Compassionate exceptions, like temporary fee reductions or freezes, can preserve relationships – but only when paired with clear guardrails and timelines.In this episode, Tim and Randy break down how to handle these sensitive scenarios and ensure that flexibility doesn’t lead to exploitation. Tune in to learn how to make empathetic decisions that reinforce trust and loyalty while keeping your business sustainable.Let them show you where to draw the lin

Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded – not because of poor service, but because of his growth.But success doesn’t have to come at the cost of relationships.Tune in to this episode as Tim and Randy talk about how to handle these situations with grace, stay focused on your goals, and surround yourself with people who genuinely want to see you succeed. Join us to learn how to stay unapologetically focused on your journey to success.We’re in this together!Key Takeaways:Intro (00:00)Growth Summit and Iron Circle updates (00:47)A client’s surprising

It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away.In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or neglecting existing members – and explain how to address these issues effectively.If you join them, you’ll learn why tackling the “unsexy” parts of running a business is essential for improving retention and discover what else you need to do to keep clients longer, reduce churn, and create real momentum for your gym.Tune in to find out how to stop bleeding revenue and build a gym that grows sustainably.Let’s plug the leaks in your business today!Key Takeaways:Intro (00:00)Magic Mind supplement for focus and energy (01