Built To Grow

Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price that’s the problem – it’s that clients don’t fully understand the value behind what they’re paying for.Most gyms put their focus on delivering great workouts, which is important. But that often means the deeper elements, like thoughtful program design, strategic progressions, and expert coaching, go unnoticed by the client. If they don’t know those things are happening, they can’t appreciate them. The result? You’re either undercharging for a premium service or seeing clients lose interest and drop off after a few months.To fix this, you need to reframe how your services are experienced. That means productizing what you do – making the behind-the-scenes expertise visible and tangible. Tools like movement progression notifications, visual boards, and regular educational touchpoints help reinforce the why behind the what every time a client walks through your doors.In this epi

Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?In this episode, Tim and Randy break down the flawed obsession with lead count and explain why it’s not the number of clients you should be chasing. Instead, they introduce a KPI that most gym owners have never heard of – but absolutely should be tracking: The Delta.The Delta measures the net growth (or loss) of your recurring revenue every single month. It’s the difference between building a business that compounds and scales… or one that starts from zero again every 30 days.This is the number that builds wealth – not just revenue. Tune in to learn how to apply it, why it matters, and what changes when you finally stop playing the short game.You’ll also hear:How one gym slashed its member count but doubled its income by focusing on recurring revenueWhy paid-in-full offers and six-week challenges are killing your long-term growthHow this one metric can give you clarity, stab

“People won’t pay that much for training…” It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else leaves price as the only thing to compete on. That’s when profit shrinks and clients start to churn.But it doesn’t have to be that way.A unique, clearly positioned service – like scalable semi-private training – lets you stand out and charge accordingly. When clients see the difference, they don’t question the price. They see the value.This episode is all about helping gym owners confidently raise rates, boost retention, and build a business that attracts loyal, high-value members. If you're tired of blen

You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.Tune in and find out where the hidden traps are — and how to fix them fast.Let’s dive in!Key Takeaways: Intro (00:00)Profit Killer #1: Overstaffed times and empty hours (02:21)Profit Killer #2: Grandfathered rates (05:22)Profit Killer #3: Old software and unused subscriptions (08:43)Profit Killer #4: F

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.Randy and Zach explain why they scrapped the old Business Accelerator and Switch to Semi Private models, and how SpringBoard combines the best elements of both — minus the burnout. They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom. Join them to learn how SpringBoard is helping gym owners finall

This one’s not new… but it is necessary.This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.Tune in

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?(Spoiler: It’s not.)It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.Let’s dive in!Key Takeaways: Intro (00:00)CrossFit gyms are closing more than opening (00:35)Low prices make the model unsustainable (02:50)Grungy locations limit market appeal (03:50)Clients want perso

Still running your gym like a hobby – and wondering why it’s not growing?A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease.They break down: Why taking checks and using spreadsheets for billing is holding you back Why that slick-looking website you paid for might be costing you leadsWhy gym owners who are still relying only on referrals are flying blindMore importantly, they explain how simple it is to plug in the right systems for membership management, automation, website conversion, paid ads, and lead booking.So, if you’re trying to finally hit $30k/month or just want to stop stressing about where your next 10 c

You think you’re covered – until one April Fools’ joke makes you question everything.In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.They break down what’s working, what’s still a risk, and why being prepared to jump back in doesn’t mean you’ve failed – it just means you’re realistic.Whether you’re working to build systems to step out – or already have a gym that runs without you, this episode is your reminder to test the limits and tighten the gaps.Let’s get into it.Key Takeaways: Intro (00:00)Staff absence shows owner is never fully removed (01:22)Last-minute consultation request highlights vulnerability (03:30)Coach a

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to goBut here’s the good news – lower member count doesn’t automatically mean your business is struggling.They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.Tune in to learn more.Key Takeaways: Intro (00:00)Q1 member counts are trending downward (01:53)Delta (recurring revenue) as the real KPI (03:39)Fre

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.But what if you didn’t have to?In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that increased their revenue and actually made members happier.They also break down the two options they now offer, how they communicate the differences, and why giving people flexibility doesn’t mean losing money. Plus, they explain why most gyms have been handling freezes all wrong – and what to do instead.If seasonal freezes have always felt like “just part of the game,” this episode offers a better path.Tune in to learn how to stop your revenue rollercoaster once and for all!Key Takeaways: Intro (00:00)Freeze requests

“I don’t want to lie in my ads…”We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.But here’s the problem: If you position your marketing that way, no one will show up at your door.In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is. Instead, you need to position it as fun and effective in a risk-free manner, even though you know it will require discipline and consistency once they sign up.And no, that doesn’t make you dishonest. Just like in any other business, you need to get people in the door so you can actually help them. Because if your ad never gets a click, you never even get a chance to tell them the truth. They’ll never show up for a consultation.So tune in to learn how to lead with attractive language that makes prospects feel confident and capable – and start actually selling your “u

Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact on how gym owners operate moving forward.The takeaway? Strength is back. Wellness is rising. And recovery is no longer a luxury – it’s the new baseline.Tune in to this episode to learn what’s really going on in the industry. You’ll hear what stood out at the expo, what gym owners should be paying attention to, and why the shift away from group classes and toward high-touch strength and wellness is actually great news for training gyms.Make sure you’re not left behind.

“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apart. You’ll see how the real problem might not be your ads – but what happens after someone clicks. It might not even be your price – but how you’re explaining things. And once you know where people are dropping off, it’s way easier to fix what’s actually broken instead of changing things that are already working.Tune in now to learn how to stop guessing – and start optimizing for real growth.Key Takeaways: Intro (00:00)Optimization is about fixing weak

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)What matters most is how well your business runs without you. Buyers want predictable revenue, clear financials, and systems that don’t fall apart if a trainer quits. If your business depends on you writing workouts at 5 a.m. or managing everything by memory, you’re leaving money on the table — and potentially struggling to find a buyer at all.They also break down why recurring revenue is king, how tax minimization strategies could backfire, and what separates gyms that sell for seven figures from those that can’t sell at a

It started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.Well… he was speaking from his own experience.That reaction sparked a bigger conversation. In models like CrossFit or large-group training, numbers like that do seem impossible. Those models cap revenue potential, no matter how hard the owner works or how good the marketing is.In this episode, Tim and Randy break down how it’s actually possible. It’s not about working harder – it’s about the business model. Semi-private training gyms routinely charge $400 to $600 per month because the model allows for it. It’s scalable, profitable,

Adding more revenue streams sounds like the best way to grow your gym… but is it?Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always better, share real-world mistakes gym owners have made, and reveal how focusing on one thing can lead to explosive growth.If you’ve ever wondered whether a new offering is the right move, this episode is for you. Learn how to filter out distractions, protect your business, and grow the smart way.Tune in now and start making better business decisions today!Key Takeaways: Intro (00:00)Adding new revenue streams too soon (01:09)Focusing on one core offering leads to exponential growth (02:40)The five key questions to evalua

"We should have done this sooner."That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clients just to keep the lights on, you build a profitable business with 180. Less stress, higher revenue, better results.Most gym owners hesitate because they fear losing revenue during the switch. That fear is valid – if you do it wrong. A poorly executed transition can wreck your business. But a strategic, phased approach ensures you never lose money.We’ve done this over and over again, and every time, the gym owner ends up saying

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.The smart gym owners do it differently. They cast multiple poles in the water – mixing in direct mail, referrals, Google ads, SMS follow-ups… That way, no single platform controls their success.In this episode, Tim and Randy break down why diversifying your marketing is more important than ever and how to build a system that keeps your gym growing – no matter what happens to Facebook.If you struggle to get good leads, have ever been burned by an ad agency, or simply want to learn more about marketing strategies, tune in!Key Takeaways: Intro (00:00)"Po

Can I afford this?This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.However, spending itself isn’t the issue. The issue is spending on the wrong things. You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve their marketing, they hesitate. They don’t recognize that those investments could actually move the needle.So instead of that first question, the better one to ask is: Will this investment bring in more money than it costs?So if you’re unsure where to put your money or have felt torn between cutting costs and growing your gym, this episode is for you. Tim and Randy share their proven numbers-driven approach to spending decisions. Tune in and learn how to shift your mindset from cost to value – and start making sm